Raina Becker Email & Phone Number

Rochester, NY, US

• Create high-quality and compelling short-form and long-form copy
• Collaborate and brainstorm strategic content deliverables for campaigns and brand messaging strategies
• Audit, review, and collaborate with the SEO team to optimize existing web content and premium assets
• Collaborate with designers, SEO experts, product managers, marketing managers, and other professionals on large and small-scale marketing projects (e.g. email campaigns, landing pages, and websites)

• Create original SEO content for landing pages, blog posts, and marketing materials.
• Research subject matter for both B2B and B2C knowledge-based articles and blog posts.
• Partner with business owners to create a unique brand voice.
• Develop content strategies for various social networks.
• Clients include: o SiriusXM o Disco o Cinchy o Bailey Brand Consultants o William Spellman Executive Search o Movable Ink Marketing o GetPhound o Travel Pass

Greater Charleston Area

Greater Philadelphia Area

• Spearheaded the development, creation, and publication of over 800 knowledge articles for CHOP’s newly implemented Human Resources Self-Service Portal.
• Interview and collaborate with Subject Matter Experts to identify what content to include in the HR Service Portal.
• Write articles explaining complex HR concepts in concise, user-friend language to a diverse audience.
• Streamline the article review and approval to minimize the time commitment of the SMEs.
• Research and analyze existing HR documents to develop and create content.
• Review and proof articles to ensure accuracy, proper grammar and spelling, and overall completeness.

Rochester, New York Area

• Performed full-cycle recruiting for growing technology startup.
• Conducted phone screenings, scheduled interviews, and coordinated candidate travel arrangements.
• Communicated with candidates throughout the interview process to update them on their status and provide feedback.
• Collaborated with senior leadership to identify opportunities to improve the candidate experience.
• Created and conducted employee satisfaction survey, analyzed results, and made recommendations on how to improve employee engagement.
• Assisted with the design and implementation of internal processes aimed at increasing efficiency and improving cross-departmental communication.

Greater Philadelphia Area

• Appointed by the VP of Benefits and Compensation to lead the 2014 Wellness Program for 8,000 employees. o Increased participation by 50% YoY by planning and executing interactive Wellness events, and collaborating with.
• Played a leadership role in benefits integration following the merger between Sunoco, Inc., and Energy Transfer Partners, including 401k integration ($1 billion in assets) and conducting company-wide benefit.
• Primary contact with 401(k) administrator responsible for ensuring accurate transaction processing, coordinating annual plan discrimination testing, and proactively ensuring compliance.
• Managed multiple outsourced vendors to ensure proper communication, funding, reporting, and compliance.
• Responsible for managing pension trust activities, including authorizing disbursements, preparing financial reports, and coordinating the year-end tax returns.

Greater Philadelphia Area

• Conducted presentations to over 500 employees impacted by plant closings on the significant changes to their company benefit plans.
• Designed and implemented self-serve benefits communication packages for retiring employees, resulting in increased departmental efficiency by reducing inbound inquiries by 50%.
• Key member of divestiture team responsible for coordinating benefit payment disbursements to over 2,500 employees. Administered five qualified defined benefit plans with 8,000+ employees and 8,000+ retirees with annual.

Greater Philadelphia Area

• Market design skills and services in order to secure freelance projects.
• Develop preliminary, interim and final designs through collaborative process with client.
• Create and manage project timeline and establish budget according to client needs.
• Identify, select, and manage all vendors to meet project’s schedule and budget requirements.
• Prepare and distribute invoices for services rendered and purchases made.
• Clients include:o Urbane Developmento DiLa Restaurant LLCo University Barge Clubo Dave Matthai Properties, LLCo Black & Veatch Public Safety (formerly RCC Consultants)

• Managed floor-to-ceiling remodeling and design projects from initial consultation, product selection, ordering, tracking, and installation.
• Coordinated construction and installation projects while communicating effectively with vendors, suppliers, traders, and contractors to ensure successful project execution.
• Collaborated with contractors and design team to ensure projects finished on time and on budget.
• Performed aspects of business operations including accounts payable, accounts receivable, phone calls, paperwork, and placing orders with vendors.
• Consistently communicated with clients on all the details concerning the design process and choosing the furniture.
• Led team of design interns with effective and objective delegation, supervision, training, motivation, and flexibility.

• Generated FF&E programming & space planning based on clients’ needs and industry standards.
• Measured existing space and convert hand sketches into Auto Cad floor plans.
• Executed CAD drawings of floor plans, furniture plans, elevations, millwork, demolition, details and reflected ceiling plans.
• Maintained resource library for furniture and finishes and was primary contact for sales representatives.
• Planned and coordinated in-office presentations of new products and services.

• Managed the site development database for statewide public safety radio system.
• Coordinated the flow of information between the management, technical and field staffs of the both the Commonwealth's participating agencies and all contracted vendors.
• Created, present and manage schedule of field surveys and site visits.
• Oversaw the production and finalization of all project 'as-built' documentation.

M.S., Interior Architecture And Design

Activities and Societies: Graduate AssistantshipDeans List, Deans Fellowship

Study Abroad--London, Modern Design

B.A., Psychology

Activities and Societies: Leadership Corps, Class of 2000 Social Chair, Dance Team, Orchesis Dance Productions, Show Choir Productions.