Raina Searles Sibanda Email & Phone Number

Boston, Massachusetts, United States

-Lead public relations strategy, content development and internal coordination in partnership with external PR agency, increasing the amount of overall media coverage by 114% YoY and contributing to nationwide coverage of Massachusetts’ passage of permanent free school meals for K-12 students -Steward relationships with media partners WHDH 7News and Beasley Media group for in-kind opportunities-Manage Communications departmental and special projects, including statewide, integrated communications campaigns reaching over 1 million MA residents and events to build visibility for Project Bread’s programs, initiatives, thought leadership and fundraising efforts -Supervise full-time Communications Associate and Events Manager roles with primary authority for personnel decisions -Establish and track department budgets and reconciliations -Led event coordination and media promotion for the first in-person Walk for Hunger since post-pandemic in 2023 with 4,000 registered participants -Develop and implement processes for communications initiatives to improve workflow and increase visibility within the organization-Coordinate with internal and external partners including PR agency, design agency, community grantees, and program participants-Evaluate communications initiatives for future optimization |-Create materials and collateral to support communications and awareness initiatives -Write, Edit, and Proofread content, including blogs, print materials, newsletters, press releases, speeches and talking points to ensure they represent the best interest of the company and are consistent with public relations objectives and policies -Participate on the Diversity, Equity, Inclusion and Justice Committee and the Research Advisory Council

Boston, Massachusetts, United States

-Manage Communications departmental projects, including statewide, integrated communications campaigns and events to build visibility for Project Bread’s programs, initiatives, thought leadership and fundraising efforts-Oversee the events, blog, and email calendars to coordinate internal efforts and communication-Support strategy and content development and planning for campaigns and updates to Project Bread websites-Develop and Implement processes for communications initiatives to improve workflow and increase visibility within the organization-Coordinate with internal and external partners including PR agency, design agency, and community grantees-Evaluate communications initiatives for future optimization-Create materials and collateral to support communications and awareness initiatives-Write, Edit, and Proofread content as necessary, including blog posts, flyers, newsletter content, press releases, talking points, and other public-facing content

Philadelphia, Pennsylvania, United States

-Drafted and published social media posts across Facebook, Twitter, LinkedIn, Pinterest and Instagram-Prepared research and launched new Instagram account for @PHSPopUpGardens in March 2021-Organized photography and videography for events, volunteer plantings, and promotional purposes-Managed Social Media Intern’s tasks and projects -Reported out on social media analytics monthly to track growth and engagement

Greater Philadelphia Area

-Manage the FringeArts.com website and affiliated services including but not limited to: Google My Business, Google Analytics, Google AdWords, YouTube, SEO, and research into developing a FringeArts App-Craft email newsletters and other online communications. Manage marketing email schedule for full audience list and strategize targeted audiences for direct emails-Prepare executive presentations for board members and donors such as the Inside Look Presentation, 2017 Financial Report & Strategic Plan Presentation, and Fringe Festival Analytics Presentation-Manage all aspects of ad sales including strategizing new streams of revenue, targeting new prospects, maintaining relationships with existing advertisers, collecting and organizing artwork and payment, and assisting with ad layout in annual festival guide, seasonal brochures, show programs and other publications-Conduct audience research and analysis of sales and marketing data and prepare reports for staff to review data. Maintain Spatial Analysis project in coordination with the DEI committee-Develop original content, including by not limited to: high-quality video, social media assets, advertisements, podcasts, and blog content-Design and manage surveys, inserts, programs, and signage, and deliver to venues for all shows-Coordinate with Patron Services department to promote and maintain FringeAccess program offering $2 tickets to FringeArts shows for people with PA ACCESS cards-Coordinate with the Graphic Designer and assist in the production and distribution of festival guide, seasonal brochures, and other printed material-Track department budget actuals and all advertising and mailing costs-Co-Host and Producer for FringeArts podcast “Happy Hour on the Fringe”-Spearheaded the relaunch of the Diversity, Equity, Inclusion Committee of FringeArts staff members-Launched the inaugural Diversity, Equity, Inclusion Advisory Committee of community stakeholders

Greater Philadelphia Area

-Manage all outreach and organization of ad sales for our Festival Guide with 30k distribution in Philadelphia arts community-Craft targeted and general emails enticing audiences to upcoming performances-Create website content through WordPress surrounding shows and other information-Foster new partnerships with organizations like Campus Philly (to reach more college students) and Spothero (for an additional parking option during the Festival)-Conduct post-show audience research analysis-Prepare communications from executive presentations and video-editing to social media content-Analyze costs for a nonprofit budget including Festival stickers, text message marketing, Festival signage-Negotiate ad sales, discounts, and trade offers-Design advertisements using Photoshop for both digital and print publications

Greater Philadelphia Area

-Updating venue list for distribution to artists in upcoming Fringe Festival 2017-Drafting and sending outreach emails to potential artists and involved community members-Maintaining dressing rooms for performing artists in current productions

Harrison College House

-Organize both floor and house events in an 800-person dorm-Budget $3000 in allocated funds for event planning and organization-Serve as an academic and social resource to my residents-Resolve any residential conflicts that may arise on my floor or in other areas of the house-Conduct room inspections during move out-Lead discussions for weekly in-house cinema class

University Of Pennsylvania

-Coordinate events for Philadelphia Girl Scout troops hosting between 50-150 girls and volunteers-Align with local troop leaders in Philadelphia to discuss strategic initiatives and events-Manage $1500 in annual funds for public events and organization supplies-Partner with Robert A. Fox Leadership Program to support GSAP's mission for free programming to girls of all ages

Greater Philadelphia Area

-Worked with high school students at Girard College, mentoring them one on one through the speech writing and presentation process-Advised an Urban Studies class studying Asthma and met with the students both in groups and individually for their class presentations -Advised a Postcolonial Music class preparing students for individual presentations and a group debate-Held advising office hours for walk-in presentation assistance

Greater Philadelphia Area

-Performed in ensemble of outdoor King John production from Sept – Oct 2016-Trained with theatre professionals in acting and theatre management-Assisted with wardrobe set up and organization before and after each show

Greater Philadelphia Area

-Research and develop a landscape analysis of corporate benefit communications and health care trends-Conduct newsletter audit of HR Weekly/Monthly communications-Record, transcribe and edit video and audio interviews with executives and employees for the Comcast Career Week initiative-Analyze and redesign the company-wide post-Open Enrollment survey-Test the website for the Comcast Healthy Week initiative-Participate in planning the company-wide 'Know Your Value' initiative

Http://Genheration.Com/

-Wrote weekly articles on education and politics, reporting on the current news as well as writing original education advice on a biweekly basis-Conducted interviews to write articles about the women

University Of Pennsylvania

-Managed $2500 for company budget and allocate funds for company/production purchases-Organized company outings to theatre events around Philadelphia and organize first company formal-Write and direct original Shakespeare-themed scenes for café productions-Perform in main stage shows, the fall fortnight show, and fall and spring cafes-Produce two mainstage shows (including current production of "A Midsummer Night's Dream")

Philadelphia, Pa

-Assisted with housing logistics such as dorm keys and temporary guests-Reported facilities issues and housing complaints-Prepared necessary documents for students checking in and out of on campus housing

New York City, Ny & New Haven, Ct

-Led groups of up to 100 high school students through leadership activities and business lessons -Guided tours throughout the business district of New York City as well as tourist areas-Served as a Residential Advisor making sure all students were safe and had everything they needed -Taught public speaking workshops -Worked with multiple team advisors over the summer-Learned different leadership techniques and styles

Mount Laurel, Nj

-Assisted customers with shopping, sizing, and purchasing products-Organized in-store inventory-Set up store displays-Maintained a clean workspace while providing friendly service at all times

Greater Philadelphia Area

-Provided customer service to new visitors and current students -Received and organized mail, packages, and other delivered documents-Answered phone calls to the office with questions on Hillel programming

Hainesport, Nj

-Prepared salads, soups, and sandwiches-Maintained full stock of ingredients-Provided a clean eating space in the restaurant and a clean workspace in the kitchen

Certificate In School Of Social Policy & Practice, Arts And Culture Strategy

Bachelor Of Science (B.S.), Marketing

Activities and Societies: Harrison College House Residential Advisor, Girl Scouts at Penn Director, Communication Within the Curriculum.

Education record

Activities and Societies: National Honor Society Community Service Chairperson, Fellowship of Christian Athletes Leadership Team, Varsity.