Rain Chen Email & Phone Number

China-Shanghai

* Managed all media spending strategy and execution on magazine, newspaper, TV, outdoor, retail marketing, digital media, SEM&SEO, CS & PR. * Maintained strategic relationship with all media, landlords and key opinion leaders.* Led team to develop retail marketing calendar, cooperate retail, merchandising, VM, CRM, event and other teams for execution. *.

Shanghai

*Managed digital budget allocation, control and execution, developed digital communication strategy to integrate all online channels to create a cohesive brand experience and drive new customer acquisition. Including online display, e-PR, SNS, website/tablet/mobile content, search engine, digital in store and digital intelligence.* Managed team to develop.

* Led team to develop media spending strategy for Louis Vuitton in China market, including TV, magazine, newspaper, movie, online and outdoor.* Cooperated and negotiated with media for special package and execution while important event comes, such as Shanghai Expo and new opening. * Supported Louis Vuitton PR team to maintain close relationship with media.

* Hired, trained and established 30 person sales team across Beijing, Shanghai and Shenzhen.* Established and documented Ad Sales Work Flows including ad launching and reporting systems.* Led team to US$8M in 2005 (30% over quota); US$13M in 2006 (60% YoY increase), identified and developed 57 clients in 2005, increased to 103 in 2006 and established new.

* Grow agencies number from 5 to 25 focusing on strategic large cap clients* Relations with (i.e. OMO, All Yes, Carat, Dentsu, Euro, Hakuhodo, Grey, McCann, Mindshare and Zenith)* Drafted online proposals and media buys, created industry specific promotional ideas resulting in 25% rev growth* Managed external 3rd party agency contracts, negotiate payment.