Rain Chen Email & Phone Number

China-Shanghai

* Managed all media spending strategy and execution on magazine, newspaper, TV, outdoor, retail marketing, digital media, SEM&SEO, CS & PR. * Maintained strategic relationship with all media, landlords and key opinion leaders.* Led team to develop retail marketing calendar, cooperate retail, merchandising, VM, CRM, event and other teams for execution. * Saved media cost through strong negotiation skills, merged traditional and digital media spending to achieve 1 media with 360… Show more * Managed all media spending strategy and execution on magazine, newspaper, TV, outdoor, retail marketing, digital media, SEM&SEO, CS & PR. * Maintained strategic relationship with all media, landlords and key opinion leaders.* Led team to develop retail marketing calendar, cooperate retail, merchandising, VM, CRM, event and other teams for execution. * Saved media cost through strong negotiation skills, merged traditional and digital media spending to achieve 1 media with 360 exposures on print, video, digital and social. * Managed official Weibo, Wechat, Youku and Baidu platform, developed new social interaction campaigns, retail stores LBS, social keywords search, customized e-Card, favorite look voting, other incentive campaigns and etc. * Led advertising and digital PR team to co-op with related departments for important brand event, including flagship store opening, No Longer Not Yet exhibition, pop up store campaign and etc. Show less

Shanghai

*Managed digital budget allocation, control and execution, developed digital communication strategy to integrate all online channels to create a cohesive brand experience and drive new customer acquisition. Including online display, e-PR, SNS, website/tablet/mobile content, search engine, digital in store and digital intelligence.* Managed team to develop and run integrated campaigns across alternative, digital and social media outlets. Key driver for online visitors that grew 50% in 2012… Show more *Managed digital budget allocation, control and execution, developed digital communication strategy to integrate all online channels to create a cohesive brand experience and drive new customer acquisition. Including online display, e-PR, SNS, website/tablet/mobile content, search engine, digital in store and digital intelligence.* Managed team to develop and run integrated campaigns across alternative, digital and social media outlets. Key driver for online visitors that grew 50% in 2012. Led the luxury market to entry the new digital world, such as Sina Weibo brand account, Baidu branzone, Youku brandzone, Jiepang brand page and Weixin brand account.* Maintained close relationship with main digital media editors and key opinion leaders for on-going online PR campaigns.* Led re-launch of Louisvuitton.com.cn, development of mobile/tablet applications and content. Managed the SEM (Baidu brandzone)/SEO projects for new website included keyword mapping, page description, backend system set-up and monthly maintenance. * Led big brand events for digital related project, including BJ 100 trunk exhibition, SH IFC store opening, MJ train fashion show with online life report, other exhibition over China key markets and etc. Show less

* Led team to develop media spending strategy for Louis Vuitton in China market, including TV, magazine, newspaper, movie, online and outdoor.* Cooperated and negotiated with media for special package and execution while important event comes, such as Shanghai Expo and new opening. * Supported Louis Vuitton PR team to maintain close relationship with media and resolve crises news issues.* Coordinated with related departments to develop the MOCO (Media Operation Control) system for… Show more * Led team to develop media spending strategy for Louis Vuitton in China market, including TV, magazine, newspaper, movie, online and outdoor.* Cooperated and negotiated with media for special package and execution while important event comes, such as Shanghai Expo and new opening. * Supported Louis Vuitton PR team to maintain close relationship with media and resolve crises news issues.* Coordinated with related departments to develop the MOCO (Media Operation Control) system for planning, buying, negotiating, financing and auditing team. Show less

* Hired, trained and established 30 person sales team across Beijing, Shanghai and Shenzhen.* Established and documented Ad Sales Work Flows including ad launching and reporting systems.* Led team to US$8M in 2005 (30% over quota); US$13M in 2006 (60% YoY increase), identified and developed 57 clients in 2005, increased to 103 in 2006 and established new relationships with Pepsi, Unilever, VW, Sony, Dell, Motorola and Taobao.com.* Developed strategic content partners to build up the… Show more * Hired, trained and established 30 person sales team across Beijing, Shanghai and Shenzhen.* Established and documented Ad Sales Work Flows including ad launching and reporting systems.* Led team to US$8M in 2005 (30% over quota); US$13M in 2006 (60% YoY increase), identified and developed 57 clients in 2005, increased to 103 in 2006 and established new relationships with Pepsi, Unilever, VW, Sony, Dell, Motorola and Taobao.com.* Developed strategic content partners to build up the MSN Portal in China (added 10 in 2006) Ad Sales China Lead for Global Contracts (Adidas, Nike, Philips and Nokia)* Localized and launched MSN BOT, Alert and Rich Media resulting in 10% rev growth in 2006* Organized trade market events, MSN Space Contest, Sales House Summits, Cannes Lions Advertising Festival, etc* Awarded the annual Windows Live Customer Partner Experience Champion for achieving highest customer satisfied rate Show less

* Grow agencies number from 5 to 25 focusing on strategic large cap clients* Relations with (i.e. OMO, All Yes, Carat, Dentsu, Euro, Hakuhodo, Grey, McCann, Mindshare and Zenith)* Drafted online proposals and media buys, created industry specific promotional ideas resulting in 25% rev growth* Managed external 3rd party agency contracts, negotiate payment terms and rev share agreementsReason for leaving: Moved to fortune 500 company