- Co-founded a loungewear company amid the global pandemic, establishing a global customer base.- Executed all digital marketing campaigns for DTC, social networking, SMS, and email marketing campaigns that successfully delivered all brand objectives including cohesive brand storytelling across all platforms.- Grew social media following utilizing platforms such as Tiktok, Instagram, Pinterest, Facebook, and YouTube by producing content that promotes brand engagement and community.- Built, designed, and managed the online store through Shopify including updating copy, marketing campaigns, photography, product selections, order fulfillment, customer service, client tracking, and product inventory.- Built and maintained relationships with influencers and models to execute social media collaborations and photoshoots for the brand.- Managed the customer experience by fulfilling all customer orders and providing support through efficient email and DM response.

- Photographed clothing, shoes, bags, jewelry, and various products for a diverse clientele of over 50 brands, including renowned names like Cynthia Rowley, Stoney Clover Lane, and SAM NYC.- Delivered 100+ daily visual merchandising assets including hollow mannequin photography, flat lay photography, and cinematic videos.- Played a key role in supporting the imaging team by providing product styling for on-site photo shoots, prep, and post-production.

- Planned and implemented recruiting events that attracted over 800 prospective members.- Worked directly with other Executive members to make decisions for the betterment of the sorority.- Managed a multi-stage selection process that resulted in more than 65 new members.- Delivered six training workshops that were attended by more than 200 members.- Responsible for interior decorating the sorority house and planning and designing wardrobe selections.- Managed $7,000 worth of vendor contracts, ensured stayed within budget, and negotiated new contracts.

- Strategized, executed, and maintained successful SEO campaigns, driving increased online visibility and engagement.- Supported social media marketing team and managed social media accounts and compiled press clippings daily.- Actively participated in photo shoots and pitched social media influencers to further the brand.

- Promoted brand on all social media platforms & assisted with Public Relations.- Planned and hosted trunk shows, as well as model products.- Created brand awareness around my campus and on social media.

- Assisted clientele by curating clothing & accessories suitable to their style.- Maintained an orderly appearance throughout the sales floor and organization of merchandise throughout boutique. - Directed customers to merchandise within the store.- Increased store sales with superior product knowledge.- Created a fun and friendly environment by greeting customers, improving engagement with merchandise and providing outstanding customer service.

- Broadened the organization’s network and raised awareness via social media, phone, and in-person outreach.- Provided assistance to program team in recruiting new members, partners & companies.- Ensured premium customer satisfaction by maintaining communication & providing assistance in all aspects of operations.- Helped recruit new members, partners, and companies, and created marketing kits with flyers and clothing.

- Redesign all social media platforms, including Facebook & Instagram, to further define the brand’s image & increase foot traffic.- Manage all aspects of social media from generating daily posts to engaging followers in discussion through feedback and participation in company hashtags. - Make use of photography & editing skills to publish art, design & fashion blog posts.

- Superior product knowledge of luxury products such as Tom Ford, Bond No. 9, Creed, La Mer, Natura Bissé, Laura Mercier, and Chantecaille. - Coordinated appointments for clientele & with friendly professionalism.- Provided extensive knowledge to clientele regarding all products and sales offers.