Raisa (Morgan) Ferdinand Email & Phone Number

Atlanta, Ga, Us

Atlanta, Georgia, United States

Atlanta, Ga

Oversee the planning, budget and execution of internal, hosted and sponsored events, including SKO and Champions Club• Industry Event Execution: Lead the planning and execution of 80+ regional and Tier 1 events including RSA, BlackHat, Dell Tech World, and Gartner, driving brand visibility and engagement. Manage and track key performance metrics across booth staff, demo stations, activations, and sales enablement campaigns, contributing to the promotion of our cybersecurity platform and services. Deliver post-event analytics and comprehensive debriefs to C-suite leaders, providing actionable insights to optimize future event strategies and maximize ROI.• Hosted Events: Manage logistics for hosted events, overseeing all aspects of execution and coordination, including vendor management, contract negotiation, food and beverage selection, sponsorship engagement, and ensuring a seamless attendee experience. Key events include Champions Club, Annual Sales Conference (SKO), customer advisory meetings, media dinners, technical labs, and summits.• Lead Generation and Nurturing: Collaborate cross-functionally with Sales and Marketing Operations to assess and capture prospective leads from events, achieving a 91% conversion rate from prospect to Marketing Qualified Lead (MQL). Drove a 50% increase in MQL-to-closed-won business conversion by strategically integrating key event touchpoints into the sales funnel. Managed customer advisory events to foster up-selling and cross-selling opportunities, contributing to significant growth in new product/service adoption, while also cultivating a strong base of company advocates and generating valuable customer references.

Peachtree City, Ga

Oversee the global marketing strategy and manage a $1.5 million budget, encompassing domestic and international tradeshows, corporate events, content marketing, media placement, and social media.Handle site selection, contract negotiations, sponsorship programs, meeting schedules, external vendor management, and promotional materials for events.Event Oversight: Handled site selection, contract negotiations, sponsorship programs, meeting schedules, and external vendor management for all events and promotional materials.Logistics Improvement: Implemented CVENT to streamline meeting logistics, enhancing timelines and tracking of KPIs and ROI.Symposium Execution: Executed a premier Technical Symposium annually, achieving a 20% year-over-year increase in sponsorship revenue.Content Marketing Initiatives: Launched programmatic and content marketing campaigns (white papers, infographics, webinar series), generating $3-5MM in growth opportunities for the company.Website Redevelopment: Managed the redevelopment of the corporate website and eCommerce page by leveraging analytics from customer surveys, A/B testing, and user experience insights gathered at tradeshows.Media Placement: Oversaw print and banner ad placements in industry magazines and websites, while managing the corporate social media strategy

Greater Atlanta Area

Managaed a $1.2 million marketing budget to support a comprehensive integrated marketing plan.Manage all logistical aspects of company tradeshows, including Heli-Expo, Singapore Airshow, NBAA, MRO, and ALEA.Oversee the purchase and placement of advertising in aviation publications, digital banner ads, and landing pages.Distribute press releases via PR Newswire and through industry media contacts to enhance exposure.Contribute to the development and launch of nine subsidiary company websites using WordPress.

Greater Atlanta Area

Bridging the Generational Gap...Social Seniors is dedicated to empowering senior citizens by teaching them the benefits and practical uses of social media platforms through approachable and user-friendly methods.Program Overview: Offers a 4-week workshop curriculum consisting of two 1.5-hour sessions per week. The program covers essential skills including email usage, internet privacy, and navigation of various social media platforms.Target Audience: Addresses the growing interest among seniors in engaging with social media, with a focus on platforms such as Facebook, Twitter, LinkedIn, YouTube, and blogging.Impact: According to Pew Research, 53% of adults aged 65 and older are already using email and the internet, with this number expected to increase. Social media enables seniors to reconnect with family and friends, reducing feelings of depression and loneliness, and keeping them informed about news and current events.

Atlanta, Ga

Represent the company at industry tradeshows and corporate events, including coordinating all related activities.Manage and coordinate sales and marketing retreats, outings, and other events.Support the sales team by updating leads and accounts in Salesforce and generating quarterly reports to track account progression.Develop integrated marketing calendars and tradeshow expense reports for the sales team and management to monitor campaigns and spending.Design and administer customer satisfaction surveys to identify company strengths and areas for improvement (SWOT analysis).Implement social media strategies across platforms such as Twitter, LinkedIn, and others to enhance brand presence and engagement.

Greater Boston Area

Increase the visibility of Housing Families, Inc. in the community via marketing channels and communication materials such as newsletters, press releases, and sponsorship packetsGenerate leads for potential sponsors and donors for upcoming annual events Maintain existing relationships with corporations and organizations and help raise funds through annual fundraising eventsRenovate social media platforms to include a communications calendar for informative topics on homelessness

Greater Atlanta Area

Implement and coordinate marketing and advertising programs via mobile and digital couponing, newspaper insertions, direct mail options, and in-store vehicles for umbrella company News Corporation.Train new employees on internal database systems, creating client proposals, and preparation for meetingsCoordinate programs to gain an overall revenue of over $2 million for News America Marketing in fiscal year 2011

Greater Atlanta Area

Research consumer and business demographics to aid in identifying new business for DeKalb CountyCreate marketing materials for DeKalb County businesses in preparation for trade mission trips to Trinidad and Tobago Update the small business guide (Toolbox) for businesses new to DeKalb County Develop international business etiquette and protocol procedures for traveling DeKalb County officials

Alpharetta, Ga.

Internship secured by INROADS Create marketing materials; designed to create awareness of new product offerings and promotions; pamphlets, fliers and T-ShirtUpdate database system to facilitate customer communication and policy renewalsMaintain independent agents relationships by providing information regarding changes in services and product offerings

Bachelor Of Business Administration, Marketing; Consumer Economics

Master Of Arts (Ma), Integrated Marketing Communications

Education record