Raissa Do Vale Email & Phone Number

Chicago, Il, Us

São Paulo, São Paulo, Brasil

• Coordination of press relations, managing activities such as PR planning, creation of press releases, articles, strategies, agenda monitoring, story pitches, research, press inquiries, and crisis management.• Planning and implementation of marketing and branding strategies, ensuring compliance with FCamara brand standards and its investees. • Integration of ESG principles into marketing strategies, ensuring compliance and communication of sustainable and socially responsible… Show more • Coordination of press relations, managing activities such as PR planning, creation of press releases, articles, strategies, agenda monitoring, story pitches, research, press inquiries, and crisis management.• Planning and implementation of marketing and branding strategies, ensuring compliance with FCamara brand standards and its investees. • Integration of ESG principles into marketing strategies, ensuring compliance and communication of sustainable and socially responsible initiatives, and development of institutional content highlighting FCamara's commitment to ethical and sustainable practices.• Comprehensive management of the brand repositioning in 2022.• Oversight and guidance for the creation of commercial and institutional presentations, website.• Campaign planning for brand awareness.• Coordination of processes related to the application of Net Promoter Score (NPS) and customer satisfaction, from conception to data analysis.• Coordination of photo and video sessions for use on various platforms.• Monitoring, submissions, and promotion of awards.• Participation in events and institutional sponsorships, focusing on customer and prospect experiences.• Corporate e-reputation management, considering social media, online channels, institutional website, among others.• Monitoring and analysis of competition, as well as market trends.• Management of institutional content for social media.• Analysis and monitoring of KPIs and ROI for the above activities.• Vendor management: press relations, event agencies. Show less

São Paulo

Uberlândia, Minas Gerais, Brasil

• Planning all communications strategies to strengthen the brand on the market;• Planning and organization of own events; • Management of Algar Tech's participation in partner events, yearbooks and market awards;• Responsible for generating and managing corporate and commercial content for external audiences;• Continuous alignment with the commercial team to define strategies and expectations;• Management of relationship actions with journalists and influencers;• Crisis… Show more • Planning all communications strategies to strengthen the brand on the market;• Planning and organization of own events; • Management of Algar Tech's participation in partner events, yearbooks and market awards;• Responsible for generating and managing corporate and commercial content for external audiences;• Continuous alignment with the commercial team to define strategies and expectations;• Management of relationship actions with journalists and influencers;• Crisis management on the press;• Support in ABM, Inbound and Content Marketing strategies to nurture leads and generate opportunities for the business (B2B);• Market analysis and mapping, identifying opportunities, competition and risks;• Management of press and event agencies. Show less

São Paulo

• Optimization of the brand's proprietary digital communication channels (SoMe);• Planning and implementation of Digital Marketing strategies, focusing on B2B audiences;• Coordination of Inbound and Content Marketing strategies for the business;• Responsible for managing performance media campaigns, with support from partners;• Market and competition analysis, seeking to anticipate threats and identify opportunities;• Relationship with Digital professionals from other… Show more • Optimization of the brand's proprietary digital communication channels (SoMe);• Planning and implementation of Digital Marketing strategies, focusing on B2B audiences;• Coordination of Inbound and Content Marketing strategies for the business;• Responsible for managing performance media campaigns, with support from partners;• Market and competition analysis, seeking to anticipate threats and identify opportunities;• Relationship with Digital professionals from other countries and participation in global projects. Show less

São Paulo, Brasil

• Planning and implementation of Communications and Digital Marketing strategies, focusing on B2B audience;• Strengthening Atento's brand and its positioning through a strong and consolidated Branding work;• Management of Marketing CRM strategies and communication rules to nurture leads and generate business opportunities (B2B);• Coordination of ABM, Inbound and Content Marketing strategies for the business;• Optimization of the brand's proprietary digital communication… Show more • Planning and implementation of Communications and Digital Marketing strategies, focusing on B2B audience;• Strengthening Atento's brand and its positioning through a strong and consolidated Branding work;• Management of Marketing CRM strategies and communication rules to nurture leads and generate business opportunities (B2B);• Coordination of ABM, Inbound and Content Marketing strategies for the business;• Optimization of the brand's proprietary digital communication channels;• Responsible for the management of performance media campaigns, with support from partners;• Market and competition analysis, seeking to anticipate threats and identify opportunities;• Relationship with Digital professionals from other countries and participation in global projects;• Management of Atento Brasil's participation in the main annuals and market awards;• Support for internal and external events. Show less

São Paulo E Região, Brasil

• Planning of actions and content for clients in their digital channels, such as: social media, websites, hot sites and landing pages;• Analysis and definition of metrics and KPI's for social media;• Mapping opportunities and creative insights;• Results analysis, monthly and seasonal reports;• Market research and studies for competitions;• Contact, management and briefing for influencers;• Briefing and monitoring with designers for the production of arts (gifs, videos… Show more • Planning of actions and content for clients in their digital channels, such as: social media, websites, hot sites and landing pages;• Analysis and definition of metrics and KPI's for social media;• Mapping opportunities and creative insights;• Results analysis, monthly and seasonal reports;• Market research and studies for competitions;• Contact, management and briefing for influencers;• Briefing and monitoring with designers for the production of arts (gifs, videos, photos, animations);• SAC 2.0: Interaction with consumers on social networks;• Monitoring and Social Listening;• Support in planning paid media campaigns;• Support for the agency's Inbound Marketing implementation project;• Experience with the main Digital Marketing tools such as: Stilingue, Mailchimp, Magtab, SharpSpring, MLabs, Google Analytics, WordPress, Keyword Planner.• Clients: Johnson & Johnson, Ferrero, Brazilian Food Industry Association (ABIA), Brazilian Beverages Association (ABRABE), DIAGEO, Colégio Santo Américo, CMOC International Brasil and CDN Comunicação. Show less

São Paulo, São Paulo, Brazil

• Relationship with digital influencers (PR 2.0) and with the press;• Monitoring content related to the agency's clients and published in online and offline media, based on the actions defined by managers;• Writing institutional communications material for clients;• Development of budgets, control and expense reports;• Periodic reports.• Clients: Schwarzkopf Professional (Henkel) and CMOC International Brasil.

São Paulo

• Coordenation of inbound marketing campaigns to ensure the strategy was adequate to the objectives of the online store;• Continuous alignment with the Innovation department to anticipate any need for technical adjustments;• Optimization of the design to contribute to the functionality of the online store, making it attractive from the user's entry to the end of the purchase;• Management of improvement actions to achieve and maintain the proposed objectives, in addition to new… Show more • Coordenation of inbound marketing campaigns to ensure the strategy was adequate to the objectives of the online store;• Continuous alignment with the Innovation department to anticipate any need for technical adjustments;• Optimization of the design to contribute to the functionality of the online store, making it attractive from the user's entry to the end of the purchase;• Management of improvement actions to achieve and maintain the proposed objectives, in addition to new actions to maximize the benefits obtained;• Collaboration in the strategy of promotional actions;• Monitoring of online sales strategies and alternative channels;• Updating website content: products from the online store, price updates, images and payment;• Benchmarking analysis;• Study of new products on the online store, management of registration, publication, modification and exclusion of products in the online store (SKUs);• SEO analysis and reports about user experience on the website;• Coordination and development of content production strategies for the corporate blog and social media (definition of persona, tone of voice and guidelines). Show less

São Paulo Area, Brazil

• Direct report to the Communication and Marketing Manager in projects to strengthen the institutional image and in the development of the brand's digital presence, with the definition of the institution's tone of voice and content for social media; • Assistance in the implementation of Internal and Institutional Communication campaigns;• Writing, editing and reviewing institutional and interdepartmental communications and newsletters;• Development of content for online and offline… Show more • Direct report to the Communication and Marketing Manager in projects to strengthen the institutional image and in the development of the brand's digital presence, with the definition of the institution's tone of voice and content for social media; • Assistance in the implementation of Internal and Institutional Communication campaigns;• Writing, editing and reviewing institutional and interdepartmental communications and newsletters;• Development of content for online and offline communication materials (social media, blogs, websites, hot sites, newsletters, marketing emails, etc.) for institutional or marketing purposes;• Interface with external press consultants and internal developments to meet agendas with the organization's sources (researchers and directors);• Collaboration in the organization of institutional events, relationships with suppliers and preparation of communication with participants;• Coordination of business memory project and script for audiovisual production to be broadcast on the web;• Monitoring of messages received in FCMSCSP's channels such as Contact Us and social media. Show less

São Paulo Area, Brazil

• Research and support the communication strategy on international destinations in junket actions (travel by press professionals and influencers invited to international events sponsored by the agency's clients);• Monitoring the content related to the client published in online and offline media, based on the actions defined by the account manager; • Writing institutional communication material such as releases and press notes;• Support in Public Relations initiatives to strengthen… Show more • Research and support the communication strategy on international destinations in junket actions (travel by press professionals and influencers invited to international events sponsored by the agency's clients);• Monitoring the content related to the client published in online and offline media, based on the actions defined by the account manager; • Writing institutional communication material such as releases and press notes;• Support in Public Relations initiatives to strengthen the brand in events for the tech market, establishing a constant relationship with communication professionals and other stakeholders;• Development of budgets, control and expense reports;• Periodic clipping reports. Show less

São Paulo Area, Brazil

• Elaboration of journalistic agenda; • Writing articles and notes about collection; • Writing texts to update on websites (ClienteSA, Callcenter.inf and Portal Crédito e Cobrança); • Social media management;• Organizing journalistic materials;• Relationship with PR professionals.

São Paulo Area, Brazil

• Writing content for the company's main channels (blog, website and social media); • Internal Communication planning; • Management of the CEOs' participation on relevant events; • Interface with journalists of Human Resources, People Management, Development & Training and Coaching media.

Campinas Area, Brazil

• Monitoring clients on online and offline media; • Clipping reports; • Audio and video editing, as well as image editing in Photoshop; • Interface with PR professionals.

Pós-Graduação Lato Sensu - Especialização, Comunicação E Marketing

Extension, Internal Communication & Endomarketing

Bachelor’S Degree, Journalism