•Formulating & effectuating innovative Retail strategy / plans and policies for business generations and providing feedback to Sales Officers / Eastern Region / RHQ on improvement.•Devising & implementing high impact strategies & business plans to target new business opportunities & markets.•Leading state team; MS & HSD market leader in volume and market share in each revenue district of the State by enhancing customer service standards at the retail outlets. •Coordinating with Territory Management across the state, sharing the learning’s across territories, communicating the policies and guidelines and ensuring sales & profit.•Following-up Governance Standards & ensuring same are met through statutory audits / checks; ensuring compliance of the mandatory RO inspections and performing sampling by the SO/Territory with corrective action taken.•Addressing & resolving the complaint, managing data and MIS on Dealer selection.•Involved in Reconstitution, MDG/Termination, Revival of Closed/Negative Growth/Underperforming RO's, COCO Service Provider / Adhoc Dealership matters.•Serving as a single point of contact for MIS to Region & Head Quarter, Industry data, Parliamentary questions, MOP&NG references, action on audit reports, corporate communication, dealer claims and problems related to taxes.•Scrutinizing site Lease, purchase of sites, divestment and De-Leasing proposals, local real estate laws, Lease negotiations. Handle Dealer Complaints, DC to CC conversion, etc.•As Central Public Information Officer (CPIO) of BPCL Retail for State of Odisha, addressed all RTI queries of the state within the stipulated time.

•Led Retailing initiatives in 4 states of the Western Region - Maharashtra & Goa, M.P., Chhattisgarh, covering 16 territories, and 66 Sales officers with 2200 ROs. •Implemented Retailing Initiatives in ROs such as PFS, PFS-Platinum category ROs and thereby enhanced customer experience. •Led to sustained improvements of service standards at the ROs in urban & HW ROs that accelerated the company’s sales. •Supervised redressal of PetroBonus and SmartFleet customers; led team of field staff, organized knowledge sharing session on processes/ best practices among the territory.•Imparted training to internal faculty for dealers & DSM; coached Third-party auditors to carry out quality audits as per the guidelines laid down by the Company, •Strengthened Allied Retail Business(ARB) proposition, provided convenience to customers, enhanced footfall at the ROs and increased profitability for the Corporation. •Increased ARB Income, turnover, In& Out stores, Food stores, and ATMs at our retail outlets; monitored ARB recoveries and entered into Regional level ARB Alliances with partners.

•Headed the southern part of Punjab with 12 Revenue districts. •Accountable for dealer selection, dealer training, and dealer motivational schemes; ensured the maintenance of the health of dealership thru reconstitution and inducting financial partners.•Led customer initiatives such as Pure for Sure, PFS, Platinum, and Automation effectively at the retail outlets, to keep a check on the inspections at retail outlets by the field staff as per marketing guidelines.•Acquired appropriate land for establishing retail outlets, and secured sites of ROs on long-term lease or purchase.•Carried out analysis of sales performance of retail outlets w.r.t. their trading areas and provided inputs on the overall performance of the area to the higher office.•Addressed & resolved all legal issues relating to dealer management.•Collated feedback on competitor’s activities, to acquire, particularly on potential competitors, to provide inputs for business plan, to ensure location MIS and submission of all returns on time.•Led implementation of corporate & sales promotion schemes, and developed customer database.

•Served as a core member of a Loyalty programme, which made BPC the first company in the energy sector to launch a customer Loyalty programme using smart card.•Launched and supervised the company’s “SmartFleet programme” – a comprehensive Fleet Management programme for the transport segment as well as Corporate houses. •Delivered various features of the programme to the customer, managed the enrolment process, training & development of dealers and their staff, and handled the SmartFleet website.•Analyzed various key success factors of the SmartFleet programme, that impacted the transport segment & another segment of diesel consumption (telecom for fulfilling their needs for running their towers). •Set-up the Direct Selling Agents (DSA) channel and SmartFleet Customer Care Centres for the SmartFleet program to reach customers door steps.