We are initiators of conversations between a brand and its audiences. The key of creating the relevant conversations is to feel and understand the pulse of the target audience. We analyse consumer insights, the brand’s talking points and the company’s vision, to generate key-points for a relevant conversation, which achieves the given goal.

Today(January 2012) after changing the consumer perception of a hundred year old brand, Godrej Locks, and creating about 4 individual national brands and one local brand(Mumbai) we are a proud 20 member team. It had been a long, tiring and action packed journey since, May 26th, 2006.....

I joined the Bombay operation in 2000, designing communications for clients like 123india.com, shaadi.com, Kodak India Limited, Tata Steel, Tata International, Enron India and J&N. I took over the branch in May, 2006, as the head of the branch and creative department.

Associate creative director(art)Brands worked on : John Players Gold Leaf(British American Tobacco), Virgin Drinks, Cemex Cement

Brands: ICI Paints, Sargam Tea