Prenuvo offers the leading whole body MRI scan for screening of solid tumors as early as stage 1, silent killers like aneurysms, and hundreds of other conditions. We do so in through a unique combination of optimized hardware, proprietary software acquisition protocols and calibration, and increasingly AI. We’re on a mission to never have to say “we caught it too late” again.

Spatial is a B2B SaaS platform that empowers people to create & deploy viscerally immersive Augmented Reality sound experiences, regardless of space configuration or audio hardware setup. We're working to significantly transform the consumer experience in retail, healthcare, hospitality, offices, and even homes, through the power of dynamic, immersive, and interactive audio • Led by experienced leaders from Apple, Nest, LucasArts and Disney and backed by DBL Partners, BITKRAFT Ventures, National Geographic Society, The Kraft Group, Marquee Sports Holdings, WS Development and others • Having started right after departure of previous CMO, I looked after all of marketing & brand, PR, design, creator relations, business development support, and international expansion support • Re-architected foundational brand identity and messaging, core outbound channels, transitioned PR to a new top-agency, and built up organization for commercial growth and scale post-Series B • Led global launch of Spatial open access suite of software, including Backstage Pass, free creative license for creators; and first SXSW activation, “The Spatial Holodeck,” with partner experiences by National Geographic and Meow Wolf, resulting in constant flux of over 10000 visitors over 4 days and several “Best of SXSW” coverage lists. Transitioned into an advisory role from July 2022 till October 2023.

First hire at AZ Factory, helping build and launch legendary late designer Alber Elbaz's (YSL, Lanvin, d. Apr 2021) new luxury fashion house with Richemont. AZ Factory makes smart fashion that cares, offering practical, solutions-oriented fashion that works for everyone • Owned and developed go-to-market strategy, brand identity (value proposition, voice, applications), e-commerce and distribution, and 360 marketing planning and execution — marrying traditional luxury savoir-faire with technology and forward-looking applications • Built up all launch sales channels: developed full-featured, custom direct-to-consumer e-commerce site shipping worldwide from Day 1. Amplified direct channel with exclusive partnerships with industry leaders Net-a-Porter and Farfetch • Developed consumer experience model under Alber & Amigos membership program, to create “intimacy at scale” and reinforce omnichannel consumer relationships, including NFC-enabled product experiences • Managed and developed a “resource constellation” of 10 internal resources and 20+ agile network of freelancers and agencies to deliver on ambitious scope with very limited budget • Special highlights: produced with Aziza (Lebanese singer-songwriter) and Viceroy (LA-based dance music producer) two versions of “In My Own Skin,” a brand-aligned (but not marketing) song to create a brand sound universe relying less on music licensing; developed press- and industry- recognized new format for launching products in fashion at the intersection of explanatory “tech" keynotes and desirability-driving traditional fashion campaigns • Launched January 2021 to worldwide acclaim with 100+ top press positive reviews

Focused on delivering exceptional product experience & switching support for adult smokers who are ready to leave cigarettes behind • Among focus areas: membership & supporting benefits, CRM/lifecycle strategy, youth prevention, and general direct-to-consumer e-commerce and services experience.

Tea Time Labs made Dolo, a free location-based message board app for socializing and discovering what’s happening right around you • Dolo was designed from the ground up with the intent to bring back kindness and genuine connection to digital social interactions at the hyperlocal level • Funded by Floodgate & several angel investors, featured in TechCrunch & the App Store, sadly dissolved in November 2018.

First hire on small special projects team under CEO Tim Cook tasked with the Apple Watch launch & go-to-market strategy • Cross-functional, senior exec level launch work across industrial design, product marketing, retail and channel distribution, marketing and public relations teams to build launch and momentum approach for the watch as a must-have technology product that is also extremely desirable as a personal object • Additional projects from the style & fashion angles (brand partnership with Hermès, special retail projects with top department and specialty stores including Selfridges, Galeries Lafayette, colette)

Marketing strategy and launch planning for new mobile/interactive technologies for the Apple Retail Stores: Smart Sign (interactive iPad in-store signage -- concept/launch phases 2010-2011), Apple Store App and EasyPay self-checkout service, product reservations platform, retail website, local discovery platforms and directories • Mobile content initiatives with App Store, iTunes, and iBooks • Ad hoc initiatives (e.g., driving SXSW pop-up store for 2011 iPad launch)

Management consulting with functional expertise in corporate strategy & organizational execution; frontline motivation and culture change; strategic sourcing; experience design • Industry expertise in Telecom, Retail, Pharma, Financial Services • Firm-building at Katzenbach: led initiatives around outsourcing & consultant-support staff relationship management, co-led Upward Feedback initiative, led undergrad recruiting at Harvard, final round interviewer, Recruiting Rockstar 07