DB Capital is an investment company which supports growth and innovation through funding new ventures in multiple sectors, including wellness, education and financial services.Worked closely with the founder in creating start-up and growth strategies for new businesses; and driving fundraising strategy from concept to implementation.I was closely involved in setting up marketing and business development units with a focus on the company’s penetration of the Indian market, with emphasis on aggressive expansion into the USA.

This was an exiting role in which I was tasked to conduct an in-depth market research and feasibility study for launching a wellness retreat in collaboration with Isha Foundation, an international nonprofit organization recognised by the UN .I produced a detailed feasibility report, which identified that the market for such a wellness retreat was still very new and niche, and concluded that the primary challenge would be to educate the market. Having assessed the risks and mapped the potential market against the required resources, we decided to postpone the project to focus on other ventures.

Anglia Ruskin University is one of the largest public universities in the East of England, with more than 30,000 students. Reporting to the Regional Director and Pro-Vice Chancellor, my role included development and implementation of a fully integrated international marketing and partnership strategy in South Asia (including Bangladesh, Sri Lanka and Nepal) and West Africa (Nigeria & Ghana). The role encompassed marketing budget responsibility with significant impact on the International Office’s P&L. One of my main tasks was to identify and manage relationships with channel partners and feeder-routes (regional educational institutions) to facilitate student exchanges and recruitment of full-time students. During my tenure, I expanded our international presence, adding new regions and new markets (e.g., 2nd tier cities/ towns in the primary and secondary markets), which helped double student numbers from South Asia, despite the challenges facing UK Higher Education Institutions with declining revenues from these markets.

Reporting to the GM of India business and President of EF tours, my responsibility included leading a national sales team of 12 seasoned business development managers, setting up 2 regional offices and expanding into new markets. I restructured and streamlined the sales process to meet the needs of the Indian market, which proved successful as we quadrupled our revenues in the first year.One of my responsibilities was to manage relationships with Principals and Management Boards of Indian private school chains, and raise their awareness of the benefits of international educational tours for their school community.We integrated the ‘Partnership for 21st Century Skills’ (P21) curriculum into the tours, repositioned EF’s brand (from tours to education) and created new products specifically for the local market. I also launched another product, EF Academy. EF Academy are international high schools with campuses in the US and UK offering IB and A level programmes focused at preparing students for an international future.

Managed over 500 US key SMB accounts. Sales, negotiation, customer account management for volume growth, reduction in receivables, and due diligence on frauds and delinquencies were my primary responsibilities