Sri Rajan

Sri Rajan Email and Phone Number

Marketing Leader, Automating Identity Integration-as-a-Service @ Aquera
California, United States
Sri Rajan's Location
San Francisco Bay Area, United States
About Sri Rajan

• Hands-on entrepreneur with over 30 years’ spanning product marketing, technical marketing, product management, partnership development, systems engineering, and hardware/software engineering• In 2010, our startup delivered the first port of XBRL-based Basel-2 regulatory reporting forms on iOS and Android.• Led M&A and pre-acquisition diligence activities in the sale of my startup to SAP that modernized custom Oracle applications runtime and design-time on re-platformed, standards-based, true replica with microservices architecture.• Launched other startups to generate multi-million-dollar license and services revenue in public and private sectors.• Conducted strategic negotiations with leading ISVs including Microsoft, IBM, and Pivotal (VMware).• Vast, industry solution marketing and business development experience to Global 2000 and SMBs. I am driven by working with passionate teams to ideate, inspire, and execute breakthrough technologies and frameworks.• Deep and broad experience from silicon to systems, microcode to applications, databases, integration, and APIs to effectively engage with teams cross-functionally in product marketing, product management, engineering, partnerships, finance, and legal.• Unrelenting focus to exceed customer expectations, internal and external, to build trusted relationships.• Ability to articulate approaches with appropriate level of abstraction, precision, and clarity to realize superior outcomes through strategic and tactical planning and execution to exceed business KPIs.

Sri Rajan's Current Company Details
Aquera

Aquera

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Marketing Leader, Automating Identity Integration-as-a-Service
California, United States
Website:
aquera.com
Employees:
280
Sri Rajan Work Experience Details
  • Aquera
    Marketing Leader, Automating Identity Integration-As-A-Service
    Aquera
    California, United States
  • Aquera
    Product Marketing
    Aquera Nov 2023 - Present
    San Jose, California, United States
  • Neoworks, Inc. (Www.Neoworks.Io)
    Founder
    Neoworks, Inc. (Www.Neoworks.Io) Aug 2018 - Present
    Newark, California, United States
    • FusionPaaS: Supporting Global 1000 customers with proprietary FusionPaaS APIs cloud-native re-platforming software for enterprise applications that require open deployment on any middleware and any database.• Aquera: Product development services to AWS partner Aquera in Identity Integration automation APIs.• Led team to develop Supply Chain KPI dashboard application with Google Polymer, Material frameworks on MS SQL Server; supports online, batch, and offline transactions for high-tech, discrete manufacturing vertical.• Managed CI/CD software pipelines to increase developer productivity; managed releases through Agile/SCRUM.
  • Yahoo
    Senior Director, Head Of Products, Yahoo Small Business
    Yahoo May 2016 - Jul 2018
    Sunnyvale, California
    • Managed $90m P&L prior to acquisition by Verizon: Led 70-person team in product management, product marketing, sales, and support across Sunnyvale (CA), Hillsboro (OR), and Bangalore.• Achieved 17% subscriber growth over 2 years across eCommerce, Web Hosting, Local, and Yahoo Business Mail.• Prioritized and delivered feature-parity with competitive eCommerce offerings to grow Gross Merchandise Value (GMV) of $2 billion GMV for 17,000 Yahoo merchant customers.• Prioritized and delivered feature-parity with competitive Web Hosting/site builder offerings by licensing OEM technology to stabilize customer churn among 400,000 Yahoo hosting customers.• Led team to implement executive dashboard to manage the business through real-time metrics cross LOBs.
  • Xbrlworks
    Founder
    Xbrlworks Jan 2010 - Apr 2016
    San Jose, Bangalore, Singapore
    • Founded engineering team to ideate, invent, and deliver XBRL submission software to automate declarative, taxonomy-driven generation of public-scale, OLTP-grade regulatory e-filings in IFRS and US-GAAP. In 2010, our initial version of "Composer" submission suite ran cross-browser and cross-device (iPad, iPhone, and Android).• Awarded grant funding (2011) from Singapore government (Infocomm Development Authority) to accelerate go-to-market for XBRL cloud software.• Immersive, rich-client-grade, stateless and stateful complex filings (financial position, risk-weighted capital ratio) across several hundred complex and custom layouts in Basel 2, Solvency 2, with support for party-counter-party transaction management, submission windows, scheduling, queuing, workflows, and integrated analytics.• Licensed Composer Submission Suite to Central Bank of Malaysia, and went live in 2012 for financial institutions. Licensed Composer Batch Client XBRL pre-filing validation software to initial phase regional and global banks.• Developed partnership with UBmatrix, a founding member of XBRL standards and creator of XBRL processor; OEM XBRL validation processor. UBmatrix is now part of Donnelley Financial Solutions (DFIN). • Developed partnership with EMC Greenplum/Pivotal (now VMware): https://web.archive.org/web/20150612040902/http://datascienceseries.com/assets/partners/GP_XBRL_Partner_Profile.pdf
  • Wonderworks
    Founder
    Wonderworks Jan 2010 - Apr 2016
    San Jose, Bangalore, Singapore
    • Founded engineering team to invent and deliver automation APIs that re-platform Oracle custom applications to open stack with *identical* run-time execution and experience as cloud-native apps in (AngularJS in 2014, GWT in 2010).• Led team to develop "FusionPaaS" Parser/Generator APIs, Runtime APIs, re-entrant DesignTime APIs, and automated testing to accelerate user and developer adoption through familiar UIs.• Built strategic partnership with IBM culminating in signed ISV reseller agreement for FusionPaaS software.• Licensed XBRL software under OEM with my self-owned affiliate company, XBRLWorks, and provided application delivery installation and maintenance services to regulators and financial institutions.
  • Sap
    Vp, Marketing
    Sap Jun 2008 - Oct 2009
    Palo Alto, California
    • Led global teams to generate country-specific, marketing pipeline for southeast Asia.• For SAP India, I guided a marketing team to generate incremental pipeline of $31m license on $100m business (2009).• SAP India maintained highest unaided brand awareness and fastest SMB growth of all SAP subsidiaries worldwide, and continued to increase in significance during global 2008-09 recession.
  • Sap Labs
    Vp, Enterprise Information Management
    Sap Labs Oct 2005 - May 2008
    Palo Alto, California
    • P&L responsibility to run the re-platforming business for SAP Web AS/Netweaver.• Led SAP global services team to facilitate customer migrations to SAP WebAS.• Led product development team to extend support for Oracle 11g database PL/SQL grammar and runtime following SAP’s acquisition of the startup company that I co-founded (Churchill Software).• Negotiated a strategic partnership with Microsoft to simplify conversion of SAP Applications running on Oracle Database to SAP Applications on Microsoft SQL Server Database. Co-developed Go-To-Market plan with Microsoft leadership team.
  • Sap
    Founder/Ceo, Churchill Software (Acquired By Sap)
    Sap Jan 2002 - Sep 2005
    Milpitas, California
    • With personal capital of $75,000, I established and grew services contracts for outsourced product development and consulting in excess of $5 million over 3 years with software firms SeeBeyond Technology (now Oracle), Siebel Systems, and Blue Titan Software. • Applied services revenue to fund product development of "JAutomator", a parser, grammar, and runtime framework for compatible execution of Oracle custom applications without proprietary middleware.
  • Veritas Software
    Sr. Director, Solutions Marketing
    Veritas Software Jun 2001 - Dec 2001
    Mountain View, California
    • Created a services-led selling strategy team to increase the license footprint of Veritas’ traditional backup software by positioning and field-enabling larger-deal solutions for disaster recovery and high availability. • Delivered Veritas’ first cross-functional, cross product solution blueprint for disaster recovery, spanning product management, engineering, consulting and education services, and mission-critical support.
  • Hitachi Vantara (Acquired Sierra Atlantic)
    Vice President, Marketing
    Hitachi Vantara (Acquired Sierra Atlantic) Jun 1999 - Mar 2001
    Fremont, California
    • Built and led a global team to re-position and rebrand an offshore consulting services company (Sierra Atlantic) into an outsourced product development company.• Assisted Founder and President to support Series A venture finance investment by NEA, Walden, and GE.• Delivered FY 2000 net new license revenue of $4.5m (of $32m total), boosting Sierra’s “application networks” license component in support of company’s planned IPO at software-category valuation. • Established and grew R&D partnerships with Siebel Systems (now Oracle), Nuance Communications (now Microsoft), and Agile Software (now Oracle).• Early adopter of 1st generation marketing automation software (Rubric) to automate lead and campaign management. Hitachi Consulting (now Hitachi Vantara) acquired Sierra Atlantic in 2011.
  • Rubric, Inc. (Acquired By Broadbase, Kana)
    Sr. Director, Marketing
    Rubric, Inc. (Acquired By Broadbase, Kana) Jan 1998 - Dec 1998
    San Mateo, California
    • Positioned new software category in emerging marketing automation space.• Helped define and execute alliances strategy and competitive positioning with category-leading sales force automation packages (then Siebel and Vantive).
  • Oracle Corporation
    Director, Product Planning, Sales, & Marketing
    Oracle Corporation Jan 1995 - Dec 1997
    Singapore
    • Reported to Chris Slade, Sohaib Abbasi. Managed a divisional team of Asia-Pacific senior product managers, product marketers, and press/analyst communications managers to spearhead product planning, sales, and marketing activities for Oracle’s Application Server product family, representing regional license revenue of $52m (1997).• Product Planning: Managed regional business planning for Oracle Asia-Pacific. Worked with country management teams to complete country business planning activities, including market segmentation, sales opportunity analysis, competitive analysis, and sales budgeting and forecasting.• Product Sales: Built team of regional product sales leads responsible for technical sales with revenue quota for Oracle Application Server, Groupware, and Development Tools. Enabled, trained, and scaled direct sales, channels, and alliance partners to drive new App Server product revenue, and competitive wins. Advised customers directly on Oracle App Server and tools technologies and best practices.• Product Marketing: Directly led regional launch activities for multiple generations of Oracle Application Server, Groupware, and Development Tools. Planned, coordinated, and executed launch events, key spokesperson to media, press, and analysts. Generated creative content and led regional advertising campaigns. Planned and executed sales and partner training. Primary feedback channel to Oracle HQ Development teams to reflect Asia Pacific product localization and feature requirements.
  • Oracle Corporation
    Product Marketing Manager, Oracle Tools Division
    Oracle Corporation Jan 1990 - Dec 1994
    Redwood Shores, California
    • Reported to Dennis Moore. Managed team of product marketing managers with overall responsibility for outbound marketing of Enterprise Developer (Oracle Forms 4.5, Oracle Reports 2.5) and Designer (Oracle CASE) application development tools, Oracle’s 2nd-largest revenue contributor (1994).• Created and managed go-to-market plans, engaged with Product Managers to prioritize strategic customer features, established and led Oracle Tools customer council to drive next-generation product releases. Working closely with Oracle Consulting, delivered Delta Airlines, Toys R Us, and First National Bank of Chicago as critical reference and launch customers vis-a-vis Sybase/PowerBuilder competitive threat.• Oracle Tools spokesperson to host strategic customers, and premier customer site visits. Oracle Tools evangelist and team member to deliver hands-on product training and technical sales training for Oracle teams worldwide.• Built and evangelized Oracle’s 1st integrated tools demo, linking several discrete products into a conceptual integrated-set to cross-sell the value of integrated processes (1991) to increase license revenue.
  • Lsi, An Avago Technologies Company
    Product Marketing Engineer
    Lsi, An Avago Technologies Company Apr 1989 - Dec 1989
    Milpitas, California
    Supported field technical sales for MIPS microprocessor with component collateral creation. Interfaced with process manufacturing to communicate yield and related issues to LSI management.
  • Hewlett-Packard
    Vlsi Designer
    Hewlett-Packard Jun 1987 - Mar 1989
    Cupertino, California And Fort Collins, Colorado
    Reported to Jeff Yetter (Ft. Collins, CO) and Gene Emerson (Cupertino, CA). Designed CMOS circuits for test condition multiplexer of HP PA-RISC "Snakes" computers. Worked on "Test Condition Multiplexer" circuit design that accelerated generation of ALU test conditions.

Sri Rajan Skills

Enterprise Software Analytics Cloud Computing Go To Market Strategy Product Management Saas Start Ups Business Intelligence Strategic Partnerships Management

Sri Rajan Education Details

Frequently Asked Questions about Sri Rajan

What company does Sri Rajan work for?

Sri Rajan works for Aquera

What is Sri Rajan's role at the current company?

Sri Rajan's current role is Marketing Leader, Automating Identity Integration-as-a-Service.

What schools did Sri Rajan attend?

Sri Rajan attended Carnegie Mellon University, Carnegie Mellon University, Caltech.

What skills is Sri Rajan known for?

Sri Rajan has skills like Enterprise Software, Analytics, Cloud Computing, Go To Market Strategy, Product Management, Saas, Start Ups, Business Intelligence, Strategic Partnerships, Management.

Who are Sri Rajan's colleagues?

Sri Rajan's colleagues are Abhinav Khare, Aman Kumar Jain, Ravi Kant Prajapati, Nithish S, Veeresh Udamnalli, Siddharth Joon, Sampatkumar Upase.

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