Rajat Acharya Email & Phone Number

Greater Toronto Area, Canada

Nepal

I lead the sales team in managing the company’s sales pipeline, automation of internal sales processes, delivering sales pitches and demos to customers, and preparing proposals, contracts, and sales documentation. I have worked in implementing the sales strategy and lead generation activities for ERP, CRM, and BI solutions along with the company’s 10+ industry-specific SaaS addons, both in Nepal and US market. I am currently spearheading the in-house sales and marketing team in the development and execution of organic and paid campaign plans, preparation of go-to-market collateral, creation of digital marketing strategy, and managing customer journeys. I also effectively organize customer data and leverage them to schedule marketing communications. I look after the organization's digital strategy along with the management of the sales funnel, marketing communications, and brand positioning.

Kathmandu, Bāgmatī, Nepal

Aylesbury, England, United Kingdom

Worked for the UK-based – Microsoft Gold Partner – CRM, ERP, and cloud technology company in effectively positioning their services in the competitive B2B sphere. Executed broad marketing activities to famously position the Dogma Group LTD and its four subsidiaries as “the clients’ most trusted advisors” – a now standout tagline in the industry.• Planned digital campaign strategies to drive brand awareness, engagement, and ROI.• Developed content and collateral around core products such as Dynamics 365, Power Platform, and Salesforce cloud technology suites tied-up with business process management, change management, requirement gathering, and customer journeys.• Built sales and marketing campaigns around Dogma’s 20+ SaaS solutions that the company had launched in less than a year.• Created and populated social media strategy for sister brands across LinkedIn, Facebook, Twitter, and more.• Monitored B2B lead generation, social media, and PPC campaigns.• Worked with sales to nurture pipeline opportunities and identify areas for potential upsells/cross-sells.• Handled email campaigns, customer database, and email automation to ensure constant communications with customers.• Conducted monthly SEO audit of website performance and traffic.• Developed promotion plans for the company’s internal websites, apps, and solutions.

Master Of Business Administration - Mba, Sales, Distribution, And Marketing Operations, General, Cgpa: 3.5

Bachelor’S Degree, Bsc. Csit

Activities and Societies: Summitteers Information Technology Society (SITS) Kathmandu Youth Conclave (2019 and 2020) TechTrix 2018.

High School, 10+2