Rajat . Email & Phone Number

Mumbai, Maharashtra, India

• Prepare annual sales and marketing plan with detailed distribution strategy and product wise targets, improve profitability by effective resource management, focus on strategic markets and premium product sales• Plan and execute campaigns for market activation to improve brand visibility and product awareness, and run promotional activities and influencer engagement drives to popularise new products and applications• Business growth by launching new products and strengthening existing product line, responsible for product development based on market research, identifying target segment, and preparing GTM and launch plan• Develop and rollout strategies to improve market penetration through channel expansion in retail and new customer acquisition in focus segments, execute programs to build relationships with specifiers and influencers• Budget and implement programs for dealer engagement; loyalty schemes, foreign tour schemes and product promotion offers for channel partners to increase order size, enhance repeat business and improve product mix• Lead and mentor the marketing team - product managers, brand manager and digital marketing manager; on-board and engage third party agencies and consultants as per the business requirements• PAN India launch of fibre cement based cool roof at 33% price premium, with 128% volume achievement in 23-24

Mumbai, Maharashtra, India

• Project leader for implementation of CRM and trained PAN India team to drive adoption and improve effectiveness• Completed Lean Six Sigma project on improvement of customer complaint resolution and implemented industry first digital complaint resolution process leading to TAT reduction and improvement in customer satisfaction• Launched new designs in ceilings category, Durapro board in wall boards category and India's first fibre cement based clean room ceiling product

South Zone

• YoY growth of 29% by volume and 36% by value for FY 21-22, and YoY growth of 5% in volume and 10% in value even after complete loss of sale in Q1 for FY 20-21 with highest ever sales in Jan & Feb 2021 for South Zone• Improved Premium product contribution to 28% by volume and 38% by value which is highest among all zones

Chennai, Tamil Nadu

Bengaluru Area, India

• Launched 2 private brands; prepared business proposition, concept design and defined product positioning• Finalised product specifications, vendor identification and evaluation for strategic sourcing and procurement• Decided price and profitability for the product portfolio, closed commercial negotiation with shortlisted vendors• Prepared sales plan and forecast, schemes and incentive design for vendor, sales team, influencer & customers• Developed collaterals & samples for channel, digital catalogues and online product page for web ordering platform• Prepared go to market strategy; planned and executed product launch events for architects and channel partners• Built team for channel sales, hired and trained new candidates, evaluated training effectiveness and gave feedback

Kolkata Area, India

Product Manager for Plywood portfolio in a PAN India roleResponsibilities:• Formulating annual operating plan for sales and marketing and implementing the same, preparing budget and activity calendar for ATL & BTL activities and planning product revamp or new product launch• Exploring business potential, actively tracking competition to conceptualise and execute strategies to drive sales and channel expansion, along with maintaining product mix and profitability• Designing and implementing strategic marketing campaigns for improving brand awareness and highlight USPs • Analysing data to design and budget national level schemes, tracking implementation along with performance assessment and managing scheme outgo• Vendor identification and development for the traded portfolio of products, co-ordination with 6 plants and RnD team for product improvement, cost efficiency and new product developmentAchievements:• Pivotal in product portfolio management and marketing strategy at PAN India level for company’s complete category of ply and block board, generating a business of over 900 Cr. with YOY growth of 12% in 2017-18• Launched a new brand targeting customers of premium regional brands, resulting in 19% volume growth of the premium plywood segment with a 135% target achievement of the brand in first year of launch in 2016-17 • Managed all activities related to product development and market entry including market research, product R&D, marketing collateral development, go-to-market strategy, launch events and market activation• Conceptualised and supervised execution of multiple influencer engagement programs, with an objective of influencer gratification, relationship building, and imparting product knowledge • Project head for design and roll out of Consultative Selling and Portfolio Selling module, comprising of videos and tools for sales technique upgradation and customer education

Bhavnagar

Deputy Branch Manager (Marketing & Sales) for Bhavnagar Branch• Responsible for annual sales plan and achievement through retail sales channel and direct project customers• Planning and implementation of short term rebates and incentive schemes for 153 channel partners of branch• Implemented data driven channel health analysis, for retail outlet upgradation and channel expansion to strengthen sales network• Conceptualise and execute BTL activities for influencer engagement to improve brand awareness and enhance sales

Bharuch, Gujarat

Foreign Exchange Risk Management• Analysed the foreign exchange transactions and measured the foreign exchange risk exposure• Performed Cost Benefit Analysis for the hedging products used by the company in previous years• Evaluated current hedging policy using scenario analysis and suggested necessary changes

Singapore And Philippines

Assistant Engineer on-board T/S Spirit Of MOL• Responsible for routine maintenance, performance analysis and inspection of the machineries• Rated ‘Very good’ in ability and conduct during appraisal as no breakdown or injury happened• Experience of living and working in a multinational environment and facing challenging situations at sea

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Activities and Societies: Events Team, UtsahaPost Graduate Program in Management from IIM Indore

Bachelor Of Engineering (B.E.), Naval Architecture And Marine Engineering, First Class

Activities and Societies: Cadet Captain, Volleyball Team, Tempest 09 Core CommitteeMarine Engineering from MERI, Kolkata (former DMET).

Class X And Xii, Science, Distinction

Activities and Societies: House Captain, Class Representative, Team Co-ordinator, Chess, VolleyballSchooling from CMS, Mahanagar Branch.