Leading a pod of incredible multidisciplinary designers for the world’s #1 Legal Know-How Product.

PAY IT FWD is an online forum for Not-for-Profits to meet their design needs through volunteer activity of a growing community of over 500 diverse creatives.

Sophia Hilton Foundation is a public charitable trust that promotes folklore through animation, print and documentaries.

UX(Design + Strategy) practice leadership.

Responsible for the discovery and exploration phase of new initiatives and coach individuals and teams to work through the design thinking process.•Unify and lead multi-disciplinary teams towards strategic outcomes.•Built a service design practice to optimize the delivery of positive omnichannel experiences to our customers.•Designed and conducted a series of workshops with hands-on project work on Design Thinking to instill a customer-focused culture among directors and above.

Responsible for the digital shipping and mailing ecosystem strategy for all Canadians. Applying design thinking to business problems and connecting innovation and strategy.•Orchestrated Canada Post's first-ever personas combining qualitative and quantitative research to better understand Canadians.•Led the evolution of an idea to project execution process with Innovapost, the technology arm of the Canada Post Group of companies.•Facilitated numerous discovery workshops and dozens of design sprints to launch scrum projects.

Responsible for key revenue-driving products for Canada Post. Responsible for all UX deliverables, including interaction, content and UI for shipping and mailing portfolio.•Facilitated the first Canada Post digital strategy to support the corporate strategy, drive innovation and value to stakeholders and enrich user experience.•Started a new team of product designers, and visual designers and UX writers. Also, lead for interaction design community of practice.•Ran design activities such as studios, critiques, and ideation exercises.•Provided direction, motivation, and mentoring to the design team.•Defined and drove team hiring, including sourcing, screening and interviewing.•Employed a user-centered design process to support business and product strategy.•Managed initiatives to achieve and maintain consistency across various major touch points.•Worked with product owners and designers to develop the strategy and rationale for new features and product initiatives.•Seeked out and used the insights from Canada Post's research and analytics teams to inform the design decisions.•Advocated and promoted design thinking and user-centered design methods.•Promoted Canada Post digital at various industry events.

Responsible for interaction design for all Canada Post digital initiatives. Applying Design Thinking to make User Experience desirable, feasible, and viable at Canada Post Digital. •Built a team of high performing UX leads. Defined and drove team hiring, including sourcing, screening and interviewing.•Introduced the discipline of design thinking and conducted a series of workshop. Heavily involved in coaching and mentoring of designers.•Improved business processes by introducing and conducting the first design sprint.•Made UX processes better by activities such as Friday design reviews. This has now become a permanent full-day activity.•Contributed to the Canada Post design system through interaction design patterns and coming up with the structure of writing design system building blocks.•Built team culture and engagement through social and charitable activities.

Developed and executed IndusOrigin’s complete value chain including sourcing, user experience, package design and SEO. Vision: To empower artisans to design for the future with the depth of enduring craft traditions.Mission: To create an e-commerce business to connect Indian Artisans with luxury goods market in North America and ultimately around the world.

‘‘To delight is to be.’’Innovation requires the skill to navigate complexity and the strength to bear uncertainty. I believe that a resilient commitment to bridging the gap between design & business can help us build simple, enjoyable experiences for people everywhere.BlueGuru was started with this mission to bridge the gap between Business & Design.We successfully completed projects with big and small companies such as Laurier University, CarProof, Mobio, Credit Canada, Metrolinx, Touchpoint for Business, Havas and Rogers achieving high levels of customer love in our engagements.

Helped Thane, one of the largest direct response television marketing companies with more than a million visitors a month, grow its online presence.• Built a five-member design and implementation team of product designers and front-end developer responsible for serving the design needs of more than fifteen Thane offices around the globe.• Helped create the new Thane brand identity and was responsible for applying it to its online channels.• Managed projects to migrate the first Thane site onto a stronger eCommerce platform, Magento.• Redesigned site launched in UK, Ireland, Denmark, Norway, Sweden, Finland, Mexico and New Zealand. This resulted in 14% rise in revenue within a month.• Customized and implemented a new bug tracking, resource and project management software.

Provided consulting expertise in all aspects of user experience design for mobile phone banking, personal and business account linking, and social investing.

Served as lead for all design deliverables and tasks such as site maps, wireframes, prototyping, user task analysis, usability testing etc. for projects on mobile phone banking, mortgage & online application.

Developed the course and delivered a series of lectures on Human Computer Interaction to a diverse student body. The goal of the course was to have students gain both a basic understanding in and experience with the discipline of Human Computer Interaction.

• Provided consulting expertise in user-centered ideation, persona creation and scenario building in areas of healthcare and wireless.• Researched Mobile commerce scenarios in India and facilitated focus groups.

Researched the limitations in the mobile phone design process and came up with a patterns based UI design library and specification tool that helps interaction designers deal routinely with some of the rooted constraints of phone design.