Raj B Email & Phone Number

Leander, Tx, Us

• Expertise in Interaction studio to visualize, manage, and track the customer experience across different channels.• Worked on Interaction Studio to deliver maximally relevant, individualized user experiences throughout the customer journey in real-time, during key moments of the customer and prospect interaction, and across channels including web, social, mobile, and more.• Worked on Site integration with Website for article tracking with Interaction Studio and developed Data Elements in Interaction Studio.• Worked on Einstein Recipes for Website Factory and developed Surveys in various platforms within Interaction Studio.• Marketing Cloud Administration, Configuration & Setup.• Involved in Digital and Marketing Managers and deploying their strategy with Email studio, Contact builder, Automation studio.• Developed and maintained high volumes of deadline-driven email campaigns and configured them.• Deployed the emails to convert prospects into clients and providing them the reports on data Analysis on regular basis.• Writing and debugging SOQL queries and optimizing metrics like opens, clicks and bounce rates. • Integrated with external system using Web Services Callouts for cleansing the Address and save the data in the pages of salesforce.com and SOAP and REST based Web Services for extracting the data from external systems to display in the pages of salesforce.com.• Created emails and email copy using Pardot editor• Using AMP Script developed to meet the business criteria by creating Dynamic content.• Technically responsible for coordinating including email QA in html, writing SQL query and AMP Script logic and leveraging assets to build and deploy email campaigns.• Worked on journeys and also implemented marketing campaigns using tools like Journey Builder, Email Studio and Automation Studio.• Performed email automation, targeted email campaigns and lead management for B2B sales and marketing organization with Pardot.

• Performed the roles of Salesforce.com Administrator / Implementer in the organization.• Created Cloud pages using Exact Target and published them.• Performed A/B testing and did recommendations accordingly.• Creating and reporting on email Campaigns for various stakeholders• Worked on Automation Studio for performing actions such as Imports, extracts and SOQL QUERY activities.• Developed and executed marketing campaigns using Marketing Cloud's Email Studio.• Written SOQL queries to build targeted Campaigns & Extract Data.• Worked on many Templates and many sender Profiles, send classifications and associated them according to the client’s request.• Tracking total number of emails sends and opens extracting the reports according to the requirements to send follow-up emails• Experience on ad hoc email campaigns and Recurring campaigns as well.• Developed the customer journeys with the company, worked on Journey Builder, Email Studio and Automation Studio of Salesforce Marketing Cloud.• Worked on ExactTarget and its capabilities to stay competitive in the email marketing space, Automation Studio, Journey Builder, AMP Script, SQL.• Delivered personalized and coherent online experience, including targeted content and promotions.• Using AMP Script code to create various email campaigns, create automated marketing campaigns.• Integration of Sales Cloud with external information systems using SOAP API web services. • Used @HTTP Get and @HTTP Post annotations for creation of restful Web service AP.• Tracking campaign metrics including sends, click through rates and other measures using both ExactTarget and Google analytics along with Excel, building dashboards to present analytics to company stakeholder.• Developing strategy and roadmaps for email marketing programs to drive acquisition, customer retention, customer growth, and demand generation to achieve goals.

San Diego, California, United States

• Marketing Cloud/Sales Cloud Administration, Configuration & Setup.• Involved in Integration of Sales Cloud and Marketing Cloud through an installed package called Marketing Cloud Connect. • Support work effort estimates for application configuration and scripting of Salesforce.com• Maintaining all the preference in Sales Cloud for Marketing Cloud Emails and Text to manage contacts.• Developed Multiple Sender Profile/Delivery Profiles based on different states.• Coordinate work stream and effectively manage project• Deploying their strategy with Email studio, Contact builder, and Automation studio.• Developed and maintained high volumes email campaigns and configured them.• Written Complex SOQL queries in sales cloud for email campaigns and Contacts to Marketing Cloud.• Deployed the emails providing them the reports on data Analysis on regular basis through File Extract to FTP Server.• Developed Cloud pages using HTML, CSS and Java Script.• Using AMP Script developed Email templates to meet the business criteria by creating Dynamic content.• Integration with external systems like Sequel Database and Mainframes through REST API.• Responsible for coordinating including email, writing complex SQL query and AMP Script logic and leveraging assets to build and deploy email campaigns.• Worked on journeys and also implemented marketing campaigns using tools like Journey Builder, Email Studio and Automation Studio.• Worked on Social Studio to reach the customers in all the Social Platforms.• Performed A/B testing and did recommendations accordingly to result. • Worked on Journey builder in running multiple campaigns along with Automation Studio and Contact Builder.• Developing and executing of marketing campaigns using Email Studio.• Configured of Keywords in Mobile Connect.• Customization of Contacts in Salesforce org to store relevant marketing data points.• Day to day responsible for campaign setup and deployment across email, display and mobile push

• Interacted with various business user groups for gathering the requirements for Salesforce implementation and documented the Business and Software Requirements.• Managed security settings of the users.• Created business rules to ensure the data integrity of the alignment data.• Created automatic field updates via workflows.• Created triggers to satisfy internal compliance requirement of stamping certain data on a call on submission.• Loading data extracted from Siebel into salesforce.com as a part of the weekly and major alignment.• Created profiles and implemented Object and field level security to hide critical information on the profile users.• Created users, roles, territories, public groups and implemented role hierarchies, sharing rules and record level permissions to provide shared access among different users.• Interacted with Business Team on day-to-day basis to translate the business requirement into functional requirements.• Designed, and deployed the Custom objects, Entity-Relationship data model, validation rules on the objects and tabs, Page layouts, Custom tabs, Components, Visual Force Pages to suit to the needs of the application.• Defined lookup and master-detail relationships on the objects and created junction objects to establish connectivity among objects.• Developed Custom Objects, Custom Reports and configured the Analytic Snapshots to dump the data on regular basis for the sales performance and lead generation statistics.• Used the sandbox for testing and migrated the code to the deployment instance after testing.• Automated weekly rep call reports of submitted, saved and planned calls.• Automated weekly Synchronization report of the reps.• Provided post-implementation support to assist end users in creating reports, dashboards and certain administration tasks including creating and maintaining user profiles and privileges.

Hyderabad, Telangana, India

• Responsible for small, medium, and large projects related to HR, payroll, and compensation systems.• Worked as technical analyst dealing with troubleshooting a range of technical, functional, and reporting issues in Workday Payroll, Benefits, and Absence Management modules.• Worked on implementation which includes configuring Security, Roles, Business Processes, Payroll Testing, and compensation Testing Reports, Data migration and upgrades.• Assisting clients in addressing their most complex business challenges by maximizing performance of the Human Resource (HR) function through leading-edge systems and processes.• Define, build, and implement enhancements to HR processes and structure that will improve the HR function’s alignment to business objectives and ability to help drive business results.• Worked in coordination with other team members to derive solutions to complex problems.• Lead a team to support Workday implementation by testing critical Configurations, leveraging new functionality, and working with end-users to map out the requirements for new integrations.• Help team in functional configuration for workday application.• Was involved in all phases of software development life cycle from business requirements gathering to production level support• Involved in providing functional support and training for end users in Workday HR• Built Project plans and timeline using Microsoft Project tool.• Extensively involved in testing data conversion from PeopleSoft to workday, End to End HR and Payroll Testing.

Masters, Information Technology, A

Bachelor'S Degree, Computer Programming, Specific Applications, A