With more than 25 years of working experience and 20 in the field of PR & advertising, I have provided strategic advisory to a host of blue-chip organizations in the areas of brand image and reputation management. I have also had a stint as the Communications Lead on Political advisory services provided to Hon.Dr.Raman Singh, Chief Minister of Chattisgarh when he was campaigning for his 4th term in 2017-18.Currently I head the Chennai operations for Kaizzen PR. Kaizzen is a comprehensive Image and Reputation Management Advisory firm. We specialise in aggregating and sourcing content across various verticals. Established along with a team of seasoned Brand specialists, Social and Digital media strategists and Strategic communications experts, Kaizzen provides advisory to brands to help rejig their brand DNA and help attract customers, transform brand potential into brand salience, and through continuous research based outreach strategies help to engage with various stakeholders across geographies. We are one of the very few communication consultancies in India, which successfully aggregates a complete suite of knowledge and communications services such as Public relations, content, digital, social media, Government relations, ESR, animations and films, activation & events for clients across India.Known for my out-of-the-box ideas and disruptive thinking process, I have created a niche for myself as someone who can ideate and then implement the strategy successfully. I have also nurtured wonderful relationships with the media and government over two and a half decades that has allowed my clients to get the required mileage within the ambit of public relations.I penned my debut novel Death Seeking Immortal, that was released in July 2016.Specialties: I have worked with some of the best names in the industry such as the Tatas , ICICI Bank, Vodafone, Jet Airways, ING Vysya to name a few. My expertise lies in coming up with out of the box solutions and creative ideas to clients who are looking for that something extra in the field of communications.