1. Agency management: Plan and execute search ads globally for all business verticals - Enterprise, Entertainment and Healthcare.2. Enterprise vertical marketing - India3. In House and Sponsored event planning and execution4. Social media and content planning5. Aligned with PR team for press releases6. ABM campaigns - Content syndication and email nurture for targeted marketing and lead generation

1. Consulting B2B firms across industries – Insurance, IT/ITES, and healthcare to plan and scale marketing campaigns, with KPIs to drive awareness, conversions and retention.2. Media planning and buying awareness and lead generation3. Plan and manage campaign execution stitched to TG personas and buying stages, create automation, full funnel analysis, optimize for CAC.4. Managing Cluster ABM campaigns, Pursuit ABM campaigns and 1:1 ABM efforts for driving renewals/repeat business/loyalty programs through digital and offline channels.5. Align with teams to devise marketing collaterals for campaigns –creatives, ad copies, whitepapers, case studies, blog posts and emails.6. SEO: Plan and estimate growth trajectory to drive organic traffic through Keyword research, Link Building, Technical and On/Off page SEO.7. Campaign analysis and optimization to deliver set KPIsTools/ PlatformsZapier, Salesforce - Pardot, Marketo, Basecamp, LeadSquared, Mailchimp, Google Analytics, Google AdWords, LinkedIn Ads, SEMrush, Meltwater, Microsoft office

1. End to end execution of ad campaigns across categories to ensure CTR, CPV are optimized.2. Conceptualize native proposals and campaign plans based on briefs received from agencies/clients; Ideation and presentation.3. Align with cross functional teams - ad ops, content, design for campaign execution and .4. Pitched India Today Group digital properties to advertisers and managed execution.

1. Campaign planning across verticals - Real estate; BFSI and Education 2. Implement marketing CRM automation for reporting3. Email Marketing: Setting targeted and dynamic mailer campaigns to generate brand awareness and achieve campaign goals (leads/registration/sale).4.Media Buying - TechGig programs

1. Aligned with performance campaign management and SEO team.2. Align with teams for digital collaterals: Newsletters, creatives and Blogs.3. Create and update campaign and SEO tracker with analysis and recommendation to optimize digital efforts.4. Campaign dashboard and analysis for individual stakeholder/unit – Impressions, CPC, CPL and CAC

1. Manage channel partners- Ecommerce, alliance and agency2. Event planning3. Optimize online marketing campaigns and driving cost management paradigms.4. Developed KPI’s and conducted marketing effectiveness analysis prior and post campaigns.