Senior Digital Marketing Executive
Currento Develop and manage digital marketing campaigns.o Manage and maintain the organization’s website(s).o Track and analyze website traffic flow and provide regular internal reports.o Devise B2C (business to consumer) or B2B (business to business) integrated marketing campaigns with the aim of acquiring and retaining customers.o Manage the implementation, tracking, and measurement of marketing campaignso Brief and oversee the work of internal and external agencies, such as designers, animators, and printers, who will deliver much of the campaign activity.o Work within a budget and report any overspend.o Write, edit and proofread copy for promotional materials within marketing campaignso Ensure that the organization’s brand and identity is adhered to in campaigns and in all communication channels.o Deliver regular reports of campaign results, including web analysis and evaluation of KPIso Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing.
