• Currently working as Head-Chemical Sales and Marketing with Grasim Industries, Mumbai (Pulp & Fibre Division) and responsible for P&L of Chemical Business globally, which comprise Sodium Sulfate, Sulphuric Acid and Carbon di Sulphide of all the plants at India, Indonesia, Thailand and China. Total turnover of global Chemical Business is Rs. 700 Cr • Primary responsibility is to generate revenue by increasing sales through successful marketing for the entire organization using market… Show more • Currently working as Head-Chemical Sales and Marketing with Grasim Industries, Mumbai (Pulp & Fibre Division) and responsible for P&L of Chemical Business globally, which comprise Sodium Sulfate, Sulphuric Acid and Carbon di Sulphide of all the plants at India, Indonesia, Thailand and China. Total turnover of global Chemical Business is Rs. 700 Cr • Primary responsibility is to generate revenue by increasing sales through successful marketing for the entire organization using market research, pricing, product marketing, marketing communications, advertising, and public relations. It includes sales management, new business development, product development, distribution channel management and customer serviceKey Responsibilities being Handled-1. P&L responsibility2. Define marketing strategies to support the company’s overall strategies and objectives3. Develop a feasible marketing plan for the department and oversee its day-to-day implementation4. Responsible for market research, pricing, product marketing, marketing communications, advertising, and public relations.5. Strategise for new business development initiatives: Identifying and subsequently increasing the share of Value-added products to increase profitability6. Plan and organize marketing functions and operations7. Build a highly efficient team of marketing professionals8. Ensure customer satisfaction Show less

•Working as Deputy General Manager (Pulp & Fibre Business Cell) and based in Mumbai•Reporting to the Business Director of the global Pulp & Fibre Business, who is heading ten plantsFormulation & Implementation of strategies in the area of Production, quality improvement, R&D, new expansions planning etc and also in Sales / Marketing in the area of pricing and Product Application Development, Business Development in co-ordination with R&D for viscose Staple Fibre and Chemical… Show more •Working as Deputy General Manager (Pulp & Fibre Business Cell) and based in Mumbai•Reporting to the Business Director of the global Pulp & Fibre Business, who is heading ten plantsFormulation & Implementation of strategies in the area of Production, quality improvement, R&D, new expansions planning etc and also in Sales / Marketing in the area of pricing and Product Application Development, Business Development in co-ordination with R&D for viscose Staple Fibre and Chemical Business• To support Business Director in driving the planning and budgeting process, profit planning, conducting regular review and evaluation of business performance• Prioritizes key areas of focus and actively follows up on strategic and operational issues, on behalf of the Business Director• Collate, Analyze and Present company performance to Business Director• Preparation of monthly Performance Reports to Chairman• Preparation of quarterly review presentation of pulp & Fibre Business to Chairman• Responsible for Monitoring and Analyzing MIS reports of business as per the guidelines• Working with marketing / sales team on day to day basis to understand the happenings in the market and assisting them in formulating product wise sales strategies in different markets• Managing marketing Intelligence of the entire textile value chain. Forecasting the expected market trend for our VSF business in terms of demand and pricing. • Tracking of competitors strategies & also tracking of competing fibres and yarns in the textile value chain• Taking Business Decisions through Analysis and Interpretation of Market intelligence data• Budget representations to ministries through textile associations like AMFI, FICCI, etc• Effective representations to Government / Ministries & related Trade Associations pre & post budget regarding Excise / Customs Duty restructuring, export promotion schemes, WTO & Trade Agreement issues, etc. • Ad Hoc data collection, analysis and reporting as required Show less

, Worked as Business Analyst and designated as Asst.General Manager (Pulp & Fibre Business Cell)Reporting to the Business Director of the Pulp & Fibre Business heading seven plants- three in India and four abroad and three new overseas ventures in the pipelineFormulation & Implementation of pricing and marketing strategies for viscose Staple Fibre and Chemical Business.Coordinating between three plants in India and one each in Thailand, Indonesia & Canada for consolidated… Show more , Worked as Business Analyst and designated as Asst.General Manager (Pulp & Fibre Business Cell)Reporting to the Business Director of the Pulp & Fibre Business heading seven plants- three in India and four abroad and three new overseas ventures in the pipelineFormulation & Implementation of pricing and marketing strategies for viscose Staple Fibre and Chemical Business.Coordinating between three plants in India and one each in Thailand, Indonesia & Canada for consolidated reporting.Competitor tracking of global VSF manufacturers & tracking of competing fibres and yarns in the textile value chainBudget representations to ministries through textile associations like AMFI, FICCI, etcAppraising the economic scenario (both global and Indian) to determine scope of textile business development.Gauging market scenario through market intelligence activities to track the movement of competitors.Establishing and maintaining sound cross-functional coordination to ensure overall profitability and efficiency through operations.Effective representations to Govt / Ministries & related Trade Associations pre & post budget regarding Excise / Customs Duty restructuring, export promotion schemes, WTO & Trade Agreement issues, etc. Show less

• To study the business model of buying community of Home textile products, which includes Bed, Bath, Floor, Table & Kitchen products• Vendor identification and development.• Screen & shortlist partners through agreement• Direct the development process to achieve commercial feasibility of designs through collaboration with TRADC teams• Mapping of prevailing Brands, Super Stores, Fashion Houses, designers, Garment manufacturers, Buying Houses and Exporters in India• To market… Show more • To study the business model of buying community of Home textile products, which includes Bed, Bath, Floor, Table & Kitchen products• Vendor identification and development.• Screen & shortlist partners through agreement• Direct the development process to achieve commercial feasibility of designs through collaboration with TRADC teams• Mapping of prevailing Brands, Super Stores, Fashion Houses, designers, Garment manufacturers, Buying Houses and Exporters in India• To market concepts through prototypes to target partners & associates and ensure usage of Birla Cellulose• Create pull for Birla Cellulose Products / Brands and ensure retail presence• Actively involved in Sales and Distribution of Bed Sheets and Towels.• Conduct Road shows / Exhibitions / Buyer-Seller meets in buying hubs• Organisation of exhibitions Show less

To study the business model of buying community of Home textile products, which includes Bed, Bath, Floor, Table & Kitchen productsVendor identification and development.Screen & shortlist partners through agreementDirect the development process to achieve commercial feasibility of designs through collaboration with TRADC teamsMapping of prevailing Brands, Super Stores, Fashion Houses, designers, Garment manufacturers, Buying Houses and Exporters in IndiaTo market… Show more To study the business model of buying community of Home textile products, which includes Bed, Bath, Floor, Table & Kitchen productsVendor identification and development.Screen & shortlist partners through agreementDirect the development process to achieve commercial feasibility of designs through collaboration with TRADC teamsMapping of prevailing Brands, Super Stores, Fashion Houses, designers, Garment manufacturers, Buying Houses and Exporters in IndiaTo market concepts through prototypes to target partners & associates and ensure usage of Birla CelluloseCreate pull for Birla Cellulose Products / Brands and ensure retail presenceActively involved in Sales and Distribution of Bed Sheets and Towels.Conduct Road shows / Exhibitions / Buyer-Seller meets in buying hubsOrganisation of exhibitions Show less

, A.P. regionKey Responsibilities Handled - Sales & MarketingManaging the business of around 150 Crores p.a.To achieve/exceed pre-determined sales targets through proper planning, developing new market and promoting viscose based products.Identifying sales targets, developing sales promotional strategies, analyzing market trends, pricing, & competitors' strategies and providing continuous feedback on market trends to the Head office.Ensuring customer satisfaction… Show more , A.P. regionKey Responsibilities Handled - Sales & MarketingManaging the business of around 150 Crores p.a.To achieve/exceed pre-determined sales targets through proper planning, developing new market and promoting viscose based products.Identifying sales targets, developing sales promotional strategies, analyzing market trends, pricing, & competitors' strategies and providing continuous feedback on market trends to the Head office.Ensuring customer satisfaction by catering to their needs promptly and resolving issues related to quality and dispatch.Providing Value added service to the customers in the value chain for improving their productivity, quality and overall realization.Maintaining customer's individual accounts, initiating for their credit approval.Attending and Resolving Customer complaints.Managing marketing information system Show less

• Key Responsibilities Handled - Sales & Marketing• Managing the business of around 150 Crores p.a.• To achieve/exceed pre-determined sales targets through proper planning, developing new market and promoting viscose based products.• Identifying sales targets, developing sales promotional strategies, analyzing market trends, pricing, & competitors' strategies and providing continuous feedback on market trends to the Head office.• Providing customer technical… Show more • Key Responsibilities Handled - Sales & Marketing• Managing the business of around 150 Crores p.a.• To achieve/exceed pre-determined sales targets through proper planning, developing new market and promoting viscose based products.• Identifying sales targets, developing sales promotional strategies, analyzing market trends, pricing, & competitors' strategies and providing continuous feedback on market trends to the Head office.• Providing customer technical services• Ensuring customer satisfaction by catering to their needs promptly and resolving issues related to quality and dispatch.• Providing Value added service to the customers in the value chain for improving their productivity, quality and overall realization.• Maintaining customer's individual accounts, initiating for their credit approval.• Attending and Resolving Customer complaints.• Hub development – Visiting different hubs falling under the area, Working with the value chain in the hubs for promoting Viscose based products.• Managing marketing information system Show less

Aug'94 to Jan'99 with Indo Rama Synthetics (I) Ltd,Butibori as Sr. Engineer (P.P.C.)One of India's leading manufacturer of Polyester Staple Fibre and Spun Yarn having total sales turnover around 2000 Cr p.a.Key Responsibilities Handled-• Production Planning and Control activities with emphasis on increasing productivity & ensuring quality yarn production in coordination with the marketing team and production team.• Determining product mix to be manufactured… Show more Aug'94 to Jan'99 with Indo Rama Synthetics (I) Ltd,Butibori as Sr. Engineer (P.P.C.)One of India's leading manufacturer of Polyester Staple Fibre and Spun Yarn having total sales turnover around 2000 Cr p.a.Key Responsibilities Handled-• Production Planning and Control activities with emphasis on increasing productivity & ensuring quality yarn production in coordination with the marketing team and production team.• Determining product mix to be manufactured based on the contributions and costing matrices Show less

One of India's leading manufacturer of Polyester Staple Fibre and Spun Yarn having total sales turnover around 2000 Cr p.a.Key Responsibilities Handled-Production Planning and Control activities with emphasis on increasing productivity & ensuring quality yarn production in coordination with the marketing team and production team.Determining product mix to be manufactured based on the contributions and costing matricesOverseas ExposureTraveled to… Show more One of India's leading manufacturer of Polyester Staple Fibre and Spun Yarn having total sales turnover around 2000 Cr p.a.Key Responsibilities Handled-Production Planning and Control activities with emphasis on increasing productivity & ensuring quality yarn production in coordination with the marketing team and production team.Determining product mix to be manufactured based on the contributions and costing matricesOverseas ExposureTraveled to Frankfurt, Germany in January 2007 for participating in Heimtextile Exhibition. Successfully organized for Stall Designing & Decoration, Development of New collection of VSF based Home textile Product, Visual Merchandising of products at our stall.Areas of Knowledge in SAP - SD Involved in support for SD Module.Understanding the business process functionally.To interact with Onsite team on Issue Logs.To interact with core team members for troubleshooting in SD Module.Mapped System requirements for job functionsCreated / Presented Training materialDesigned & Implemented training materials for end users highlighting enhancements & New Functionality Show less