Rajesh C. Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

In the current role I work with the business and PR teams to grow business beyond media relations.This includes strategic and tactical communication across any and all media typesMy roles looks at deepening current relations as well as new client acquisitions through properties created in-house

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

Lead Custom Research (Quant + Qual) for NielsenLead MA

Mumbai Metropolitan Region

Mumbai, Maharashtra, India

• Joined Nielsen in June 2018, to lead the Finance and Media IPGs• Led the Revenue Resurgence of the IPGs and have been able to grow the same by over 45% within a year• Started leading the Expanded Vertical (EV) business across Nielsen South Asia by January 2019• Increased CI contribution to 29% from 22%• Able to deliver a positive EBIDTA of double digits after 12 years through the success of the EV business• Led a team of 125+ professionals across India, Sri Lanka and… Show more • Joined Nielsen in June 2018, to lead the Finance and Media IPGs• Led the Revenue Resurgence of the IPGs and have been able to grow the same by over 45% within a year• Started leading the Expanded Vertical (EV) business across Nielsen South Asia by January 2019• Increased CI contribution to 29% from 22%• Able to deliver a positive EBIDTA of double digits after 12 years through the success of the EV business• Led a team of 125+ professionals across India, Sri Lanka and Bangladesh Show less

Mumbai, Maharashtra, India

• Worked as a Consultant in the areas of Strategy, Brand, Marketing and Economic Intelligence with Cross Sector companies including Banks, NBFCs, Apparels, Real Estate and MSME’s.• Have been an IFC Banking Consultant (part of World Bank Group) working with clients on Banking transformations• Worked with Suryoday MF for developing MSME products based on Market Research and CVP. Created the revised new logo and New tag Line• Worked with City Bank Dhaka to create & lead their entire… Show more • Worked as a Consultant in the areas of Strategy, Brand, Marketing and Economic Intelligence with Cross Sector companies including Banks, NBFCs, Apparels, Real Estate and MSME’s.• Have been an IFC Banking Consultant (part of World Bank Group) working with clients on Banking transformations• Worked with Suryoday MF for developing MSME products based on Market Research and CVP. Created the revised new logo and New tag Line• Worked with City Bank Dhaka to create & lead their entire research tool for product & brand development, that had led to immediate enhancements (12%) in current asset products• Worked with SANASA BANK PLC (Sri Lanka) to research their Brand Position and reposition them as a bank for MSME’s.• Also led and designed their retail banking strategy (both asset and liability), as a cooperative bank that needed advancement, across MSME, WOMEN, AGRI and PENSIONERS category• Created and led an extensive 13-city, 4-segment research platform for South Indian Bank as the Bank wanted a complete overhaul in their product and brand positioning in order to be perceived as a National Player and not a Kerala focused bank Show less

Mumbai, Maharashtra, India

• Started out as the CMO responsible for positioning the brand as a Financial Enabler for SMEs. Was a driving member of the team that grew the company book size 1200% in 6 years.• Elevated to the Chief Innovation Officer driving innovation at all levels and creating 17 new SME financial products in three years that had done business volumes of over ₹7,000 Cr. during 2011-2014; also led sales and distribution for the same• Created & led the Economic Intelligence unit providing micro and… Show more • Started out as the CMO responsible for positioning the brand as a Financial Enabler for SMEs. Was a driving member of the team that grew the company book size 1200% in 6 years.• Elevated to the Chief Innovation Officer driving innovation at all levels and creating 17 new SME financial products in three years that had done business volumes of over ₹7,000 Cr. during 2011-2014; also led sales and distribution for the same• Created & led the Economic Intelligence unit providing micro and macro-economic information to the organization for focusing on growth areas• Led the Gold Loans team as Business Head. Increase business by 800% in 7 months by restructuring the product and the sales channels• Launched Loans for Agricultural products that had a positive RoE (13%) in the year of launch• Interacted with over 8,400 SMEs creating valuable consumer insights and was a part of Asset Policy framing team.• Created the SME cluster approach for business along with CRISIL Show less

Mumbai, Maharashtra, India

Joined as Head of Marketing and also led Product Research• Was responsible for the rebranding of the bank (earlier known as Development Credit Bank) as well as instrumental in product research that aided the bank in launching a fair number of asset-based products for SMEs• Lead the PR and Marketing efforts for the DCB IPO that was a profound success, and was also part of the core team that was responsible for launching new branches (18 in 2 years), inclusive of SME banking branches.

Mumbai, Maharashtra, India

• Was responsible for revenue generation for Hungama TV, which was the then # 5 kids’ channel in a 6-channel market• Was able to accelerate revenue growth (300%) for the channel and through programming acquisitions that I led, was able to lead Hungama TV to # 1 status after just seven months of joining. Acquired Shinchan for Hungama TV • Led sales and revenue for Hungama TV as well as the South Television Acquisition Business.• Was part of the core credit committee at UTV.

Mumbai, Maharashtra, India

• Was in charge of Corporate Advertising sales for radio city and the team that I led was able to increase revenues by 400% in a span of just nine months• Actively involved in generating AFP (advertiser funded programming) and content creation on the channel• The only one in Star Radio to be nominated for star employee of the year on a global platform for achieving sales targets

Mumbai, Maharashtra, India

• Leading all revenue streams for the company’s internet initiatives• Disney had a 30-minute programming slot on Sony TV and to accentuate that for advertisers we created bindassbuzz.com (the 1st of its kind website for children) - led the whole project from technology to content.• Created and led criclive.com as the Business Head• Self-sustained the website for 3 years just on advertising revenues