Rajesh Jayaraman Email & Phone Number

Canada

Ottawa, Ontario, Canada

Ottawa, Ontario, Canada

Crafted data-driven marketing strategies aligned with the client's objectives, target audience, and market trends. Identified new growth opportunities and proposed innovative marketing initiatives.Oversaw the planning, execution, and optimization of multi-channel marketing campaigns, including digital marketing (SEO, SEM, PPC, email marketing, social media & CRM), traditional marketing (print, TV, radio), and events.Led content marketing efforts by developing and implementing content strategies, and overseeing content creation with the help of copywriters.Managed and mentored a team of marketing professionals, providing guidance, support, and fostering a collaborative and high-performance work environment.Implemented innovative push marketing strategies for our e-commerce clients, resulting in significant revenue growth and increased customer retentionIntroduced marketing analytics dashboards that provided real-time performance data, enabling agile decision-making and optimizing marketing spend effectively

Toronto, Ontario, Canada

Formulated customized digital marketing strategies tailored to meet the specific needs and objectives of clients.Created and managed PPC advertising campaigns across platforms like Google Ads, Bing Ads, and social media channels. Conducted keyword research, optimized ad copy, and monitored performance to achieve optimal results and maximize return on ad spend (ROAS).Utilized web analytics tools such as Google Analytics to track key performance metrics, analyze data, and generate insightful reports. Kept abreast of the latest digital marketing trends, tools, and best practices to continuously enhance the effectiveness of marketing strategies.

Ottawa, Ontario, Canada

Organized a calendar of marketing events, such as promotions, exhibitions, product launches, and fundraising activities.Achieved 40% more traffic through monthly digital marketing campaigns on social media platforms. Optimized the website for better Google search results (SEO).Planned, prepared, and managed the publication relation activities of the brand. Increased brand awareness by 18% every quarter. leveraged customer feedback and competitive data to develop marketing plans to elevate the guest experience, and drive footfall to the restaurant.

Ottawa, Ontario, Canada

Formulated strategies for introducing a new product into the market.Created social media initiatives to expand the customer base.Conducted thorough market research utilizing SurveyMonkey to gain insights into local market trends and consumer preferences.Revamped the website and provided recommendations to enhance online visibility.

Chennai, Tamil Nadu, India

Effectively Cross-collaborated with a team of brand and marketing experts to manage advertising, PR, Print, OOH, social media, and events.Developed compelling brand narratives that resonate with the target audience, communicating the brand's values, purpose, and unique story.Initiated digital branding strategies to create a strong online presence that resulted in a 40% boost in website traffic, generating a 20% increase in sales for two consecutive quarters.Utilized a novel approach by incorporating hyper-local language and current trends in our push marketing strategy, leading to a remarkable 70% open rate and increased engagement with the in-app content.Identified opportunities for brand expansion into new markets for product categories and developed strategies to support successful market entry.Utilized CRM tools and automation to deliver personalized messages to different customer segments based on their behaviors, preferences, and lifecycle stages.

Chennai Area, India

Chennai, Tamil Nadu, India

Developed and executed brand communication strategy across all platforms (digital ad platforms, social media, marketing/sales materials, photoshoots, and other offline promotions).Collaborated and directed the work of outside marketing and PR agencies.Worked closely with the sales department to develop and execute effective promotional programs.Developed an innovative marketing strategy to differentiate the brand from our competitors that increased user acquisition by 70%.Tracked and adjusted brand support spending to achieve budgeted levels.Conducted business analysis and presented KPI reviews.Worked with 200 plus brand partnerships in South of India.

Chennai Area, India

Converted showroom visitors into customers by understanding their needs and interests, and matching them to the most appropriate car.Understood the characteristics, capabilities, and features of all cars, and providing the potential customer with detailed information, including comparing different competitive models.Maintained reporting structures and recorded sales on CDK Auto CRM software.Analyzed service Feedback of customers and helped the management to address issues continuously which resulted in higher sale value.

Post Graduate Certificate In Financial Service, Finance, General

Post Graduate Certificate In Marketing Management ( Graduated With Dean'S Honours List), Marketing/Marketing Management, Brand Management, Business Development, 3.67 / 4 Cgpa

Executive Pgdm In Marketing, Branding And Marketing, 85%

Activities and Societies: Marketing and branding individual projects In-class group discussions and debate group projects Mock meetups.

Bachelor Of Commerce In Corporate Secretaryship, Business/Commerce, General, 75%

Activities and Societies: Headed the commerce department cultural activities and overall student association Actively a part of ADZAP.