Unlocking Potential for Growth is what drives me.Inspiring & Infusing passion towards a common vision forged through empowerment.Creating strong legacies which make an impact. I always strive to Push boundaries for myself, my teams and the wider organization.25+ years of extensive experience in Commercial, Consumer marketing & General management rolesdelivering new levels of productivity, profitability & operational excellence across Beverage, Liquor & FMCG sectors.Executive brief of professional experience- Currently leading Diageo Indonesia as General Manager, since July 2024- Managed Diageo Philippines as GM for 2.5 years, delivering 2x revenue and 4x profit growths.- Led Diageo Malaysia & Singapore JV with Moet Hennessy (MHD) for 7 years. Driving holistic performance delivery of business, financials, marketing & supply chain KPI’s. Delivering 10x profit growth driven by building iconic luxury portfolio.- Joined Diageo India, managing Vodka and Rum categories (~60% of Company turnover). I led the successful turnaround of Smirnoff brand from a state of decline to double digit growth within a span of 3 years by adapting the global growth model to local insights & culture.- Before joining Diageo, I was working as Regional Profit Centre head-West zone for Radico Khaitan, spearheading operations in 5 states, handling ~55 employees (sales, back-office, production), 6 factories & around 40 Distributors. Augmented turnover of my region by +35% in F05 & by +24% in F06. Later-on handled marketing of JV with Diageo.- My early career was in consumer marketing roles across FMCG (Snack foods category & Tea industry).