Responsible for all retail business (B2C Channels) at Lemon Tree Hotels and its subsidiaries across all 7 Lemon Tree Hotels brands (Lemon Tree Premier, Lemon Tree Hotels, Red Fox Hotels, Keys Prima, Keys Select, Keys Lite and the Newest Luxury Hotel by Lemon Tree - Aurika Hotels), (having total 8,500 rooms | 87 hotels | 54 destinations)Handling the company website- booking engine and GDS for all minor andmajor changes.Got managed a team of 6 for managing the Electronic Distribution on 10 Electronic channels (carrying the activities like changing of Promotion updating, Tracking of all online reservation, Account queries for all online channels, Relationship management, Rate parity)Preparing Daily, Weekly, and Monthly reports for analyzing the departmental or company progress Daily pick-up analysis Researching and implementing changes in day-to-day operations to increase RPD from OTAs.New Hotel Setup on OTAs for Lemon Tree Hotels Limitedi. Synixis (company website)ii. Indian OTAs (makemytrip.com, Goibibo.com, Yatra.com, Happyeasygo.com and EasyMyTrip.com) etc.iii. International OTAs (Booking.com, Agoda.com, Expedia.com) etc.iv. Channel Manager (Rategain and Staah)Oversee revenue management and distribution strategy of the hotel andmanage day to day yield operations.Daily pick-up analysis and strategy adjustments.Maintain a 13 month rolling demand calendar.Create and develop pricing strategies in conjunction with the individuality of each hotel.Provide weekly and monthly dynamic forecast of expected results, variances and budget comparisons.Manage and oversee strategy for all 3rd party distribution.Responsible for assessing, analyzing and pricing group business strategies.Analyze overall monthly hotel performance and provide summary report with recommendations to improve long term strategies.Oversee and audit the standards and operations of the internal reservations department.Training and development of team mates.

Heading Revenue Management and Online Distribution for:• HAUT MONDE BY PI Hotels, Gurgaon (53 Rooms)• Crown Plaza Residency by PI Hotels, Srinagar (20 Rooms)• Gulaab Niwaas Place by PI Resorts, Pushkar, Ajmer, Jaipur (40 Rooms)• PI Hotels, Delhi (40 Rooms)• Divinity by PI Hotels, Mathura (12 Roooms)• Lidder Spring by PI Resorts, Pahalgam (12 Rooms)Major Responsibilities:• Managing rates & inventory (357 rooms) of the chain (PI Hotels and Resorts).• Handling Extranets of 20 different channels (OTA’s Extranet).• Development & Management of the Company’s Brand Website, Booking Engine and GDS.• Manage and updated all Revenue Management systems and tools used on daily / monthly / quarterly and annual basis, qualifying to make good data standards.• Made Revenue forecasts after conducting interactive meetings with the Operating departments.• Maintaining social relations with all Online Travel Agents and Third Party Vendors.• Made effective Internet Marketing Strategy in order to increase hotel’s website traffic.