Creative and results driven sales professional with over 2 decades of experience across electronic and print media. As a Station Director, I help business strategise and plan, hire the right resources and ensure the strategies deployed are meeting their needs and aligned with their brand. I am known as a Revenue-Driver with a passion for demand generation, product innovation and creating compelling brand experiences with the organizations I have worked so far. I am currently associated with Radio One, New Delhi, the only international radio station in the city; prior to this, I got the opportunity to work with Radio One 94.3 FM (General Manager – Sales), Hathway Cable & Datacom Ltd. (Marketing Manager) and Siti Cable (Marketing Manager).Being in the industry for so long has given me the opportunity to explore, learn and master diverse aspect of the industry. Over the years, I have focused on accentuating growth figures and raking in huge revenues. Won Best Sales Personnel Award for highest revenue generation in 2010.My colleagues define me as a Solution Giver, Silent Aggressor and Tough Taskmaster. In free time, I like listening to ghazals and retro hindi music.