Managing a team of Research and Senior Research Executives. Handled Automotive Clients - General Motors and Maruti Suzuki India Ltd., and FMCG Client - KFC and Pizza Hut.

Worked in the Global Marketing Research (GMR) team - an extension of the Marketing Insights team based in Blue Bell, Pennsylvania, US taking care of market research projects. Reported to the Director, GMR, Unisys and Director, Primary Research, Unisys at Blue Bell.Handled primary research projects for internal and external clients supporting the Worldwide Sales and Marketing team of Unisys across the globe, with market insights and required data.Achieved a C-SAT score of 4.8 on a… Show more Worked in the Global Marketing Research (GMR) team - an extension of the Marketing Insights team based in Blue Bell, Pennsylvania, US taking care of market research projects. Reported to the Director, GMR, Unisys and Director, Primary Research, Unisys at Blue Bell.Handled primary research projects for internal and external clients supporting the Worldwide Sales and Marketing team of Unisys across the globe, with market insights and required data.Achieved a C-SAT score of 4.8 on a scale of 5.0 for the MR projects handled by the GMR team for the internal and external clients of Unisys.Reduced the Turn -around- time (TAT) of custom research projects by an average of 30%.Trained the Information specialists' team on improving the quality of deliverable from 40% to 70%.Managed primary & secondary research projects, development, design, and administration of data collection.Designed online surveys for internal and external clients of Unisys.Analyzed info gathered from primary and secondary research sources such as Factiva, Hoovers, IDC, Gartner, Forrester.Closely involved with the organization and maintenance of ongoing market and competitive intelligence services for clients.Hands of experience on "2-WAY" - online survey tool for designing web-surveys and report generation of web-surveys, and SPSS 15.0 for analysis and output tables / graphs used in the reports.Managed the subscriptions of the external research vendors. Also maintained update info on latest research tools available in the market.RC&M Experiential Marketing., New Delhi Show less

Headed the market research team