Springbok is a fitness and lifestyle brand that is truly inspired by an antelope species found mainly in southern and southwestern Africa, known for its incredible speed, strength, flexibility, and agility. Springbok remains uniquely positioned with the clear distinction of being neither a sports nor an orthopedic brand, and it blends well with the product range it offers in home health care (compression and braces), active sportswear, and sports accessories.Springbok identifies "Spring To Fitness" as its brand voice, based on the principle of helping individuals achieve their fitness goals—whether they are athletes, senior citizens, or individuals who require aids to return to their normal lives. The brand theme clearly resonates with its current product lines and the new product developments (NPDs) the brand intends to launch in the future.Launched in Vancouver, Canada, in 2023, Springbok aims to go global by 2026. It recently partnered with Amazon as part of its global launch and is currently available in North America, the European Union, the Middle East, and parts of LATAM and Asia.

• Directed launch of 6 international brands like Treaclemoon, Jason, Avalon Organics, Cantu, Sorme Cosmetics which generated annual revenue of over $20 million• Reduced operating costs by 8% and achieved net margins by 6% by adding new accounts, assortment optimization, pricing, customer insights, distribution and data analysis • Led marketing campaigns which generated revenues by 35% for hair & 25% for skin categories• Created marketing content, posts, videos that drove online traffic, enhanced brand awareness at social media and e-commerce channels• Drove a growth in online sales at amazon by 400% using A+ content, A/B testing and EBC organically and paid

Delivered successfully City Council Elections as Presiding Election Officer in Surrey BC while managing a team of 16 officers. It included setting up of all technological equipment, training of officers, entailing rules and regulations, voting process at the venue. I also collaborated with supply chain officer to ensure all supplies were ensured, IT department ensuring all equipment were running properly and ensuring all compliances were followed. At the end of election day, I was responsible for closing and sending reports mannual and electronically with zero error.

• Launched 4 beauty brands with total annual revenues of $25 million using market entry strategies for Delon (Canada), Finesse (USA), Dirty Works and Andrew Barton (UK) • Reduced marketing budget by 8% by re-negotiating retail contracts, retail investments, pricing and promotions with key accounts and trade channels• Accelerated revenue growth by 15% using consumer campaigns, trends, competition and data analysis• Lowered paid campaigns by 20% using social media marketing which improved post reach and customer engagement organically at Facebook and Instagram

• Launched Canadian beauty brand Delon Laboratories in middle east with annual revenue of $15 million• Developed sales plans, budgets and achieved sales growth by 25% year on year• Designed brand communication strategies, agency briefs for social media like Facebook & Instagram, that resulted a growth of over 55% in page likes and customer engagement organically• Collaborated with marketing agencies and created brand’s website, social media page, creatives, artworks, content writing, with e-commerce marketplace

Responsible for sales and promotions

Transformed a loss making bar and grill business unit into profitable one in just 1 year.Delivered revenues 0.56 million by 2nd year with over 15% net profitsRevenues increased by 100% by 3rd year with 20% net profits.

I joined as business head for Dutch Brand Princess Household Appliances and Personal care which was relaunched by me during 2008.One of my key achievements came during recent downturn with this brand, when I successfully remodeled this brand to feature amongst 10 global brands. Using Category Management, I transformed Garment Steamer category,to feature as No1 category amongst all leading brands for household usage and increased its market share from 5% to 30% with a price positioning of 25% over competition during a single year span.

• Improved Philips LCD and Plasma category ranking to No.4 from No9 within 6 months with 40% YTD growth in revenues• Achieved No.1 position for Philips DVD player category and increasing market share to 35% in a year• Improved visibility and distribution for high end Philips Ambilight TV range and ensured profitability by 12% in a financial year• Increased brand profitability by 15% by increasing distribution and identification of driver models