Rajeshwari Shaw Email & Phone Number

Singapore

Customer Insight · Brand Perception · Customer Satisfaction · Survey Designs · Data Analysis

Customer Insight · Quantitative Research · Consumer Behavior · Data Visualization · Research Management · Communication · Data Analysis · Report Writing · Presentations · Visual Story Building · Questionnaires. Analytical Skills

Kolkata, West Bengal, India

Maryland, United States

▪ Reaching out and providing online tutorial to kids based in US and reaching out overseas.▪ Collaboration with other tutors to contribute in the online education field.

Kolkata, West Bengal, India

▪ Handled the social media accounts and pages of the company as well as of the different clients of the company. Constantly coordinated with the graphic team to get the work done as per client’s requirements.▪ Engaged in blog writing and content writing articles on various kinds of topics for US and Indian clients on a daily basis. ▪ Closely worked with our clients (INSD, The Kitchen) to boost up their sales via online and offline marketing and creating strategies for the same. Associated with East Calcutta Girls College also for the same.▪ Regularly created backlinks and posting to improve the keyword search and the rankings of the company for better visibility.▪ Cold calling, acquiring leads and making sales presentation to several clients to onboard them.

Hyderabad, Telangana, India

▪ Acting Assistant Manager Sales for South Hyderabad territory (6 - 6.5Cr) and leading a team of 5 ASEs, 7 Distributors and 40 Salesman.▪ Streamlined the distributors and coached the team to achieve monthly targets and incentives, thereby 2 ASEs won the Brit Best Award in the south region.▪ Developed an expansion strategy by setting up ready stock units and covering 2000 outlets through direct distribution and shifted the ND from 89% to 93%.▪ Aimed at an extraction strategy by adopting range, line selling and initiating various drives for different product categories to increase the topline of the same.▪ Implemented various innovative practices and corrective actions to bring in systematic growth and thereby shifting the market share from -0.2 to 0.6.

Hubli, Karnataka, India

Responsible for shifting the contribution of innovative and new products for the city of Hubli (1.2 Cr)▪ Successfully led a team of an ASE and 15 salesman for shifting the contribution from 2% to 5%, thereby doubling the business from the portfolio of innovation products.▪ Managed the channel partners and helped them in achieving their targets. Introduced new postcards for Key Accounts to help them track and achieve their targets better.▪ Introduced many reward winning contests to boost the morale of salesman and keep the team motivated. ▪ Initiated the use of sample kits for market presence and stick on posters to shift the focus on innovation products.

Kolkata Area, India

Branding and Communication of Coated Products of Tata Steel by conducting research through primary and secondary data resources, analysing and interpreting them.•To help the company develop a branding and communication strategy for its newly launched Plasma Coated rebars in the premium segment•Visited 10 dealers of Tata Tiscon and 10 other dealers selling branded rebars to identify the Points of Parity(POP) and Points of Difference (POD) between Tata Tiscon rebars and its competitors .•Segmented the potential target districts for Tata Tiscon’s new Plasma coated rebars for the state of Maharashtra on the basis of Per Capita Income (PCI) •Researched upon the promotional activities undertaken, the brand building strategies and the mediums used by 10 different companies operating in the premium segment to communicate their value with the customers. •Developed an Interest Generation Pack (IGP) to generate awareness about the Plasma Coated rebars among the end consumers.•Suggested 8 designs for the Point of Displays for the new Plasma coated rebars to highlight its attributes, benefits and associations.•Conducted Telephonic Interviews of 200 existing customers of Tata Tiscon in the states of Maharashtra and Gujarat; identified the level of awareness about the Plasma Coated Rebars to be 27% and the willingness to purchase the same to be 47% .

Post Graduate Diploma In Management, Marketing

Bachelor Of Science - Bs, Economics

Awarded Certificate of Merit for securing the highest marks in 3rd year.

High School, Commerce