• Project “Unnati” from September ‘14 to September ‘15 in LRBD Division of ITC in Manessar Gurgaon. LRBD is the Lifestyle Retail Business division of ITC. The products are Wills Lifestyle and John Players. This is the retail garment division of ITC. Finished product are distributed from the head office Gurgaon to the entire country. In this division also the primary role was to evaluate business from the cost effective point of view. The dealers and Wills Life Style stores are located all over the country. The challenge here was to understand the demand and supply in a specific time frame of a particular fashion. Cost effective Route is very essential to determine as most of the goods movement is done on road. Determination of price in the ever changing fashion industry was also a very big challenge as every fashion goes out after certain time. The marketing team ensures the duration of a particular style while the other aspects like price, future marketing strategies e.c.t are being calculated.