Rajib Kumar Email and Phone Number
An accomplished, enthusiastic, and infectiously curious B2B marketing leader with 20+ years’ hands-on experience designing and launching scalable integrated marketing strategies, directing communications, internal and external communications, brand management, planning events, and managing digital marketing and social media activities. Well-versed in working on greenfield projects in the B2B sector, from launching marketing functions through to building compelling brands via traditional and digital marketing.Valued, authoritative strategic advisor and thought leader to C-Suite & senior management, leveraging industry insights, tested B2B marketing principles and SEO-rich content strategies to drive audience engagement, brand awareness, and year-on-year growth, within new & existing channels. Bringing a versatile background and a visceral passion for driving results, coupled with diverse marketing skills that encompass Content creation, Outbound, and Inbound marketing, Internal marketing, Website creation and maintenance, Digital marketing (SEO, SEM, SMM), Customer Experience, Customer journey mapping, ATL / BTL, Brand promotion, Events, Campaigns, PR, Media - and an excellent relationship builder with all agencies and stakeholders.Extensive progressive leadership experience building, managing, coaching and empowering high-performing creative teams. Published a book titled “From Awareness to Awesomeness: Look Beyond the Obvious for Personal, Leadership and Creative Excellence.”Please feel free to connect or get in touch – more than happy to connect with like-minded professionals and to discuss potential opportunities.
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Deputy General Manager, Corporate Communications And MarketingHindustan PlatinumMumbai, Mh, In -
Deputy General Manager, Corporate Communications & MarketingHindustan Platinum Apr 2024 - Present
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Assistant General Manager, Corporate Communications & Marketing (India And Puerto Rico)Hindustan Platinum Apr 2019 - Sep 2024Navi MumbaiKey Responsibilities:• Building awareness and positioning Hindustan Platinum as a global brand in line with the vision of the company. Developing and implementing overall Hindustan Platinum’s marketing and communications (internal and external) strategies in accordance with the organisation’s ambitious and exciting strategy and business objectives• Managing multiple communications projects which includes developing & implementing the communication strategy, processes, system, delivery platform & budgeting for effective two -way communications between the organisation and its target audiences• Strategizing digital marketing plan and execution with respect to SEO, SEM, SMM requirements. Content management for social media platforms. Company’s website development and maintenance.• ATL & BTL- Manage the production and dissemination of all promotional items- sales and marketing collateral, communications material across all Business Units. Video production and photoshoot• Media management - Strategy development & executing effective handling of press and media relations. Liaising with PR agencies. Media opportunities to management and key managers. Corporate communication - External communication (news, communiqué, press releases). • Internal branding - Communication standardisation (brand guidelines, presentations, flyers, emails, etc.), Internal communication supervision, In-house newsletter
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Manager, Demand Generation - India, China & South KoreaLindström Jul 2016 - Apr 2019Mumbai Area, IndiaSignificant Accomplishments:• Presented with the ‘Best Employee of the Year Award in 2017’, just after one year of joining the company• Spearheaded the design and implementation of a complex yet workable marketing communications strategy which concentrated on communication modalities for Asia in agreement with senior leadership in Asia and HQ in Finland• Acted as the Key Regional Driver to create leads for sales (Market to Lead) for 11 business units across India for all industrial segments like pharma/engineering/food/electronics and retail.• Provided extended support towards CRM software usage by working in close coordination with Business Unit Managers and ensured that it worked seamlessly across the organization and captures all required information at key points in the customer life cycle and sales pipeline• Executed PR programs to increase brand recall through interviews, articles in magazines, organized Media Roundtable and liaised with policymakers and thought leaders of industries• Implemented service positioning and associated marketing collateral (presentations, brochures, catalogues, videos) for all offerings specific to industry• Successfully published quarterly in-house magazine and developing message on different occasions for senior management to strengthen internal communication -
Sr. Manager- Portfolio ManagementLeonart Advertising Pvt. Ltd. Jul 2014 - Jun 2016Profile handled:• Responsible for defining process management portfolio (internal / external) of client accounts and monitoring the ongoing activities related to them.• Consulting, managing, reviewing progress and delivering the client’s projects in terms ofmarketing & communications.• Strategizing business expansion to Gulf countries.• Establishing relationships with new clients and maintaining & nurturing business relationships with existing clients.• Identifying accounts whose revenue may be shrinking so as to address any ‘at risk’customers and reach out to these accounts to ensure they are retained.• Monitoring work performance of colleagues and setting sales targets.• Recruiting new account executives, imparting need based training and coaching.
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Marketing & Communications I T&DVoltas Limited - A Tata Enterprise Jan 2008 - Jun 2014Mumbai Area, IndiaMy profile in Voltas Ltd. in DPG (Domestic Projects Group) were:• Planning, developing entire marketing and communication deliverables to support pan India sales team. That encompasses entire media mix including marketing & sales collaterals (Presentations, direct mailers, organizing interviews for corporate heads, providing product related articles and advertisements in industry based publications, product catalogues, brochures, newsletters, etc.).• Process owner for Business group KM Portal (Knowledge Management Portal) - V Gyan and supporting knowledge assets which was accessible to all Voltas associates.• Directing advertising functions encompassing conceptualization, planning and creative development for multiple forms of communication for all ATL / BTL activities (exhibitions, seminars, new product launch and corporate events).• Key process owner for PMPI (Process Management & Process Implementation) team.• Headed CSR initiatives of the business group, particularly GMR Varalaxmi Foundation–Voltas venture where free “Refrigeration & Air-conditioning courses” are conducted for Underprivileged youths from economically backward class at 6 centers in India and providing employability. -
Assistant Manager Marketing CommunicationsSahara India Jul 2005 - Dec 2007Mumbai Area, IndiaAccount planning, strategy formulation & review. Interaction with internal marketing department, creative team and external agencies (including advertising agency coordination & operation).Key Result Areas: Aamby Valley City• Successfully directed the complete Brand Transition of Amby Valley Sahara Lake City to the present Aamby Valley City at a national level.• Successfully conducted the inaugural Aamby Valley Asian Masters 2006 (Golf tournament).• Successfully conducted Aamby Valley Brand Equity Quiz’2006 at all India level.• Conducted Aamby Valley PGAI Golf Tour all over India successfully.• Conceptualized the design of collaterals & marketing communications for International School Aamby, an internationally managed school by the renowned Fieldwork Education Group of UK.• Planning & content management of the website www.internationalschoolaamby.comKey Result Areas: Corporate• Sahara representative to BCCI.• Farewell organized to wish Team India success in the Cricket World Cup 2007.• Made 5 min. film documentary ‘Dawt-e-Dosti’ on Sahara’s contribution to the Indian Cricket, which was screened during party hosted at Sahara Shaher, Lucknow for India – Pakistan cricket team in Nov 2007.Key Result Areas: Sahara Star Hotel, Mumbai• Developing all business and marketing collaterals.• Press conference on the launching of Sahara Star – “The Curtain raiser”
Rajib Kumar Education Details
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Marketing Management -
First Class -
1St Division
Frequently Asked Questions about Rajib Kumar
What company does Rajib Kumar work for?
Rajib Kumar works for Hindustan Platinum
What is Rajib Kumar's role at the current company?
Rajib Kumar's current role is Deputy General Manager, Corporate Communications and Marketing.
What schools did Rajib Kumar attend?
Rajib Kumar attended Jaipuria Institute Of Management, Indira Gandhi National Open University, Kendriya Vidyalaya.
Who are Rajib Kumar's colleagues?
Rajib Kumar's colleagues are Pranali Pange, Kalpesh Chandivade, Mukesh Buch, Khushi Dhokane, Hema Obhan, Pankaj Ghodekar, Rajeev Kadam.
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