Besides 15+ years of IT experience across Middle-East and North Africa, an MSc candidate in Information Technology from Annamalai University and a Bachelor of Computer Science, I enjoy the art of Sales Engineering, Technical Marketing and Technology educating in non-technical language. Strongly believe knowledge transfer to sales team and communicating the right marketing message to customers will lead to a successful sale, with high ROI in technology and specially Physical Security market.Specialties: B2B & B2C Lead generation campaigns, Digital marketing, Social media marketing, Marketing database management, Engaging strategies, Remote training, Technology and Solution selling, Channel marketing, Budget management, Team building, Co-marketing, Exhibition and Field marketing.