Rajiv Mody

Rajiv Mody Email and Phone Number

VP, Emerging Channels & Brand Growth at AARP @ AARP
Rajiv Mody's Location
Washington, District of Columbia, United States, United States
Rajiv Mody's Contact Details
About Rajiv Mody

Rajiv Mody is an award-winning, transformational leader and 15-year veteran in digital media, marketing, publishing/television and public service. Currently, he leads Emerging Channels & Brand Growth for AARP, which includes developing underserved areas that drive brand and membership growth. While VP of Social Media, AARP was named the most engaged nonprofit on Facebook in the U.S. He also ran all digital media for National Geographic Society, including digital products/technology, content development/operations, video and audience engagement. Previously, he led social media for National Geographic, which was named "King of the Social Media Jungle" by Adweek and the most engaged social media brand in the U.S. He also worked at World Wrestling Entertainment (WWE) and served as VP of Strategy and Development while developing digital products at MTV. He began his career working on policy initiatives as a research analyst at The White House.He was named one of min's (Media Industry Newsletter) "30 Most Intriguing People of the Year" in 2016; Other honorees included FiveThirtyEight founder and editor in chief Nate Silver, VICE co-founder and CEO Shane Smith and President of Hearst Magazines David Carey.Specialties: Digital media, marketing, digital strategy and operations, digital marketing, social media, business and product development, communications, television, publishing, media, entertainment and public service.

Rajiv Mody's Current Company Details
AARP

Aarp

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VP, Emerging Channels & Brand Growth at AARP
Rajiv Mody Work Experience Details
  • Aarp
    Vp, Emerging Channels & Brand Growth
    Aarp Sep 2022 - Present
    Washington, Dc, Us
    Developing new opportunities that leverage underserved areas to drive AARP brand and membership growth. Includes leading social media, launching a major streaming initiative with Paramount+, leading a groundbreaking collaboration with LinkedIn focused on older workers, developing innovative ways to drive engagement and membership focused on AARP's social mission, families and more.
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  • Aarp
    Vp, Social Media
    Aarp 2018 - Sep 2022
    Washington, Dc, Us
    Leading social media for AARP, which was the most engaged nonprofit on Facebook in the U.S. according to Shareablee. Spearheaded AARP's social media coverage and response to the COVID-19 pandemic, which dramatically impacted the 50-plus community. Formed groundbreaking partnership with Facebook. Drove exponential increases in both social media engagement and website traffic - leading to the most ever for AARP. Developed and implemented groundbreaking new approaches to better position AARP in the marketplace and help drive membership.
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  • National Geographic Society
    Svp, Digital Media
    National Geographic Society 2017 - 2018
    Led all digital media for National Geographic Society, including digital products/technology, content development/operations, video and audience engagement. Primary channels included website, mobile apps and social platforms. Developed overall digital strategy, roadmap and digital business model focused on impact. Overhauled website, developed new products, leveraged digital content and video along with audience engagement best practices to help drive double digit audience and engagement growth. Worked with external partners (e.g. Google, Amazon, Apple, Facebook, Instagram, etc.) and sponsors. Contributed to "Media Company of the Year" Webby Award and record number of wins for 2017.
  • National Geographic
    Vice President, Social Media
    National Geographic 2014 - 2017
    Washington, Dc, Us
    Led social media for National Geographic, which was named "King of the Social Media Jungle" by Adweek and "King of Magazines" by the New York Post. It was the most engaged social media brand in the U.S. and ranked #1 for total fans in the magazine industry across major social platforms such as Facebook, Twitter, Google+ and Instagram (Source: Shareablee and MPA/Association of Magazine Media). Nat Geo was also the most followed media brand on Instagram in the world. Responsibilities included management of Nat Geo's social media team along with oversight of social media across two linear television channels (National Geographic Channel and WILD), publishing (e.g. National Geographic Magazine) and many other lines of business. Also, winner of Best Overall Social Presence Webby Award for 2016.
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  • World Wrestling Entertainment
    Vice President, Social Media Marketing
    World Wrestling Entertainment 2013 - 2014
    Stamford, Ct, Us
    Led social media marketing for WWE and developed social/digital marketing strategies globally across the company. Areas of focus included CPG, live events, international and marketing/communications. Helped launch the WWE Network OTT streaming product, which has grown to over 1.5 million paid subscribers. Additionally, worked on WWE's public service campaigns around bullying prevention in schools, breast cancer awareness, charity fundraising, etc.
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  • Time Warner Cable
    Director, Social Media
    Time Warner Cable 2011 - 2013
    Stamford, Ct, Us
    Led social media marketing/communications for Time Warner Cable (TWC). Includes development, management and execution of social media marketing strategy for both English speaking and multicultural audiences along with overseeing TWC’s brand presence on social media platforms (Facebook, YouTube, Twitter, Pinterest, Instagram, etc.). Worked closely with major TV programmers (e.g. HBO, Showtime, Fox, ESPN, etc.) and movie studios (e.g. Lionsgate) tied to VOD/PPV to enhance social initiatives and help drive revenue. Also, worked on TWC's public service campaign to connect young people to technology.
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  • A4R4
    Managing Director, Account Services And Business Development
    A4R4 2010 - 2011
    Served as managing director for A4R4 Media, a digital marketing company dedicated to re-engineering the marketing model for digital media. The approach makes extensive use of both traditional and deep engagement social/digital media to deliver a radically improved result over conventional digital marketing. Key areas of focus included digital marketing, social marketing, account services, strategy and business development.
  • Mtv Networks
    Vice President, Strategy And Development
    Mtv Networks 2007 - 2009
    New York, Ny, Us
    Helped produce award-winning online social media and gaming digital products letting viewers “live” popular MTV shows – a first for the media/entertainment industry. Project was featured in New York Times, Boston Globe, Wired, Emmy and Viacom Annual Report. Developed digital products focused on emerging social media platforms and television/music-based online communities, which included internet/web components, loyalty/rewards, e-commerce/micro-transactions, art/animation and online games.
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Rajiv Mody Skills

Digital Media Social Media Marketing Digital Marketing Strategy Social Media Integrated Marketing Strategic Partnerships Digital Strategy Marketing Social Marketing New Media Web Content Online Advertising Messaging Start Ups Facebook Omniture Content Strategy Advertising Business Development Sem

Rajiv Mody Education Details

  • Ucla Anderson School Of Management
    Ucla Anderson School Of Management
    General
  • Ucla Anderson School Of Management
    Ucla Anderson School Of Management
    Namic Executive Leadership Development Program
  • Brown University
    Brown University
    Political Science And Economics
  • Don Quijote Spanish Language School
    Don Quijote Spanish Language School
    Spanish Language

Frequently Asked Questions about Rajiv Mody

What company does Rajiv Mody work for?

Rajiv Mody works for Aarp

What is Rajiv Mody's role at the current company?

Rajiv Mody's current role is VP, Emerging Channels & Brand Growth at AARP.

What is Rajiv Mody's email address?

Rajiv Mody's email address is ra****@****mtv.com

What is Rajiv Mody's direct phone number?

Rajiv Mody's direct phone number is +131334*****

What schools did Rajiv Mody attend?

Rajiv Mody attended Ucla Anderson School Of Management, Ucla Anderson School Of Management, Brown University, Don Quijote Spanish Language School.

What skills is Rajiv Mody known for?

Rajiv Mody has skills like Digital Media, Social Media Marketing, Digital Marketing, Strategy, Social Media, Integrated Marketing, Strategic Partnerships, Digital Strategy, Marketing, Social Marketing, New Media, Web Content.

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