 Strategic Leadership & Budgeting:• Devised marketing and content strategies to drive lead generation and enhance brand visibility.• Developed overarching annual themes for internal communication and events as part of a three-year business goal, collaborating with sales divisions to address all marketing requirements.• Devised the annual marketing budget to drive integrated marketing campaigns & initiatives to fuel the achievement of annual goals. Engagement & Content Development:• Oversaw the production of persuasive marketing materials for impactful communication – scripts & videos, brochures, case studies, posters, whitepapers, etc. Digital Marketing and SEO:• Lead all digital marketing initiatives, optimizing website, social media, and blog content for organic traffic, implementing SEO best practices to enhance brand visibility.• Oversaw the creation of corporate videos and launched OMRON India’s first website, with a CMS• Enhanced digital engagement achieving a 300% increase in LinkedIn followers in 2 years.• Managed email marketing campaigns (Mail Chimp) and ads to boost click-through rates and nurture leads efficiently. Public Relations & Event Management:• Led PR strategies and crisis management, enhancing the company’s public image and securing high-visibility media coverage.• Planned and executed events, overseeing design and branding, including activation/launch events, partner events and exhibitions and trade shows. Collaborations & Partnerships:• Collaborated with channel partners to co-create industry-specific working demonstrations for POCs at seminars & exhibitions• Partnered with brands to create engaging integrated and co-branded campaigns to reach new markets and audience – eDMs, social media, print, etc. Performance Optimization & Reporting: Monitored content performance metrics to refine strategies, providing actionable insights to management for continuous improvement.

Leading digital and communication initiatives for Huawei EBG & Huawei Solar (Pan India): Digital Campaigns | Product eLaunch | Lead-Generation | Branding  Internal and external communication initiatives and creative requirements across channels End-to-end Webinar ManagementHosted in-house or by leading media brands India Custodian & SPOC for marketing systems and digital assets:Email Marketing System | Marketing Asset Management System | Webinar Management System | Facebook | Google Analytics | Virtual Meets & Innovation Lab Tours India SPOC for digital and media agency management 1st employee till date to have won a Half-yearly Performance Award within 6 months of employment with Huawei

Regional Lead for all marketing initiatives: Western & Central India Leads & Engagement:Lead Generation | Branding | Customer Engagement Content & Communication:Blogs | Social Media promotions Website Management (Sitecore):Content & media uploads | Content editing and optimization Regional SPOC for Offline Events:Speaker Management & Event Coverage | Collateral Development | Attendee Management and Event Reports | Leads Management Media & PR:Planning & Strategy | Opportunity Scouting | Content Creation Social Media Profile Management:Planning and ensuring optimum LinkedIn engagement and healthy SSI scores for all P&L Heads and senior stakeholders in the region

Digital Marketing Manager for Slonkit as well - Clover Infotech owned FinTech start-up | India’s 1st mobile app linked prepaid VISA card— In charge of Customer Acquisition & Transactions:Google Ads | Email campaigns | Facebook Ads | Boosting Monthly Active Users | In-app Engagement | In-app Contests— Brand Communication Lead:In-app Content | Social Media | Email Campaigns | SMS Campaigns— Digital Transformation Projects Lead: Pre-sales to DemonstrationWebsites & Portals | Web & Mobile Applications | Chatbots— Media & Public Relations:Media Strategy | Content Creation | Brand & Speaker Positioning— Collateral Development:Presentations | Case Studies | Videos | Brochures | Infographics— Research & Internal Training Lead:Competitor analysis and training sessions to empower business— Event Management:Customers |Industry | Partners | EmployeesConceptualization & Theme, speaker profiling and scripts, event collaterals and promotional activities— Video Production Lead:Scriptwriting | Video Editing | Voiceover— Affiliate Marketing Lead:Blog Management | Affiliate Channels for Revenue Generation

 Brand Communications:Copywriting | Scriptwriting | Digital & Direct Marketing requirements across platforms: websites, applications, social media, print, etc.  Digital projects:Digital asset creation, user testing and optimizations:Websites & Portals | Web & Mobile Applications Content Expertise:Strategies & Digital Campaigns: SEO | SEM | SMM Team Management & MentoringSupervising and mentoring budding copywriters and content writers to improve their writing styles and brand understanding

 Brand Communications:Copywriting | Scriptwriting | Digital & Direct Marketing requirements of the clients across platforms: websites, applications, social media, print, OOH, etc. Campaign Creation: Conceptualization & ExecutionDigital Campaigns | Integrated campaigns | Launch Campaigns | Annual Offsite Themes | Innovative Branding | Ambient & OOH Branding | Innovative Invites and Gifting

Job Responsibilities:• Content creation for International films and documentaries(Post-production)Plot summary | Transcripts | Scene-splits & Metadata Creation

Job Responsibilities:• Video Scripting• Story Visualization• Character-building