Raju Chuganey Email & Phone Number

New Berlin, New York, Us

Sales Strategy and Execution:• Identify, prioritize, and implement strategic plans to achieve revenue targets and market expansion objectives.• Led and motivated a team of brokers to drive performance to achieve the annual sales goal of 1MM lbs. delivered.Distributor, Retailer, Key Account Development:• Build and maintain strong relationships with distributors, wholesalers, and retailers in the region.• Negotiate contracts, pricing, and promotional programs to secure placement and increase sales in key accounts and distribution partners.• Train and support distributors (Sysco, US FOODS, Independents) and retailers on product knowledge, brand positioning, and sales techniques. • Conduct regular business reviews with broker team, distribution partners, and key accounts to assess performance and identify opportunities for growth.Market Analysis and Insights:• Market knowledge regarding market trends, consumer preferences, and competitor activities.• Conduct market research and analysis to identify new opportunities and potential threats.• Provide insights and recommendations to senior management based on market analysis and sales data.• Monitor sales performance and financial metrics to track progress against targets and adjust strategies as needed.

Houston, Tx, Us

• Develop and manage sales funnel to drive new business; expand and penetrate current accounts to exceed sale growth targets, distribution goals, and margin requirements. • Leverage internal sales data insights to identify sales issues and opportunities to maximize profit. • Taking a consultative approach, conducting business performance reviews to track, monitor, and develop cost-effective strategies to drive volume and profitability. • Maximize broker and manufacturer partnerships for new business prospecting and to drive penetration performance.• Secure and conduct sales meetings with decision makers of large chain accounts, multi-location, and single-operator locations to launch new programming, brand, and product training.• Foster and maintain strong internal relationships with cross-functional groups to assist with new customer onboarding regarding products, applications, credit terms, and deliveries.• Planning & scheduling in field work-withs provide follow up reporting.

• Prospect and establish long-term relationships within distributor/retailer sales network delivering “business back” and being the “go to person” for product and brand details. • Exceed forecasted sales goals, increasing distribution by 35% in assigned territory using syndicated data sources.• Develop and execute marketing promotional programs to penetrate with additional products through cross-sells and upsells to increase velocity. Manage trade promotions and deal entries. • Ensure consistent merchandising, brand visibility, and inventory levels through in-store visits, educate on brands and products by leading staff training. • Maintain strong internal relationships with cross-functional (warehouse, inventory, accounting) teams.• Provide detailed reports to sales leadership containing sales goals, forecasts, and anticipated inventory needs.• Responsible for timely completion of all administrative reporting duties, scheduling, customer follow-up, and being proactive with any customer issues.

• I lost my job in April 2020 due to the ongoing pandemic crisis, which left the business with little to no income. During my time at AWAKE CHOCOLATE, I delivered a 10% growth in sales and launched new initiative that increased productivity by 8%, saving the company money while improving outputs.• With so many left without jobs during the pandemic, finding a new position was difficult. While I continued to apply for suitable jobs to restart my career, I became proficient in CRM systems and video conferencing tools such as Zoom and Microsoft Teams. Additionally, I was the primary in-home caregiver for my two senior parents and two-year-old daughter

Mississauga, Ontario, Ca

• Responsible for driving new business, developing, and forecasting $2.5MM annual sales plan. Negotiate prices and promotions for regional programs for the various channels (Foodservice, Micromarket, Vending, & Specialty Retail). • Responsible for assigned territory’s sales targets, distribution goals, and margin requirements. Manage broker sales team to maximize sales growth across 25 state territory (West Coast & Northeast Coast).• Leverage syndicated data and internal sales insights to identify sales issues and opportunities.• Conduct consultative business performance reviews with key accounts to drive volume and profitability. • Maximize partnerships to drive improved performance with multiple re-distributors (Vistar (PFG), UNFI, DOT FOODS, Sysco). • Sales calls to corporate regional headquarters and branch level for various entities Foodbuy/Compass Group, USG, Sodexo, and Aramark both large and small independent business organizations.• Foster strong internal relationships with cross-functional teams to assist in the development and execution of account plans.• Executive level of reporting in the form of sales and marketing plans, budgets, margin updates, sales, KPI indicators. Develop, forecast, and manage annual sales and trade marketing budgets.

• Territory growth exceeding 30% year over year in multi-state Northwest Territory consisting of more than 35 nationally branded food and non-food manufacturers including Snyder’s-Lance, KETTLE, KIND, Kellogg’s, MARS, Smuckers, Jack Links, Chobani, Pepsico, and Crystal Mountain, USA-TECH, 365 RETAIL. • Sales presentations utilizing data and insights for marketplace initiatives and promotions to drive volume and revenue in key assigned accounts. • Manufacturer liaison to develop distributors to provide consultative solutions to increase sales, brand exposure, and maximize brand performance within key accounts: Microsoft, Facebook, Google, Nike, and Amazon which generated multimillion-dollar revenue.• Onboard new manufactures by coaching for success and develop channel strategies for annual operating/growth plans by leveraging consumer and category insights. • Establish relationships with key distributors through portfolio training, trade functions, and business reviews to operating entities: Foodbuy/Compass Group, USG, Sodexo, & Aramark, and small independent businesses.

Englewood, Colorado, Us

Sales/Territory Management.• Leveraged and implemented value-added top penetration opportunities leading to additional growth of over $2.2M.• Effectively managing brokers, suppliers, corporate partners, and customers through virtual portal and face-to-face sales tactics to convert high-quality penetration opportunities into new business. • Implementing national/local sales campaigns and regional events aligning with overall business strategy. • New account by growth utilizing market databases, leads from existing clients, attending trade shows and conferences.• Keen knowledge of market conditions; competitors' product innovations, products, prices, and sales.Marketing/Communication•Increased local marketing program that earned over 200% additional annual revenue exceeding $100K; created collateral (digital and hard).•Team collaboration to manage the annual marketing budget and ensure the promotional calendar is developed and maintained and appropriate inventory logistics are in place to support promotions.

Beaverton, Or, Us

Operations/Marketing & Events-Member of Nike Management Team leading 225+ retail employees to ensure client service best practices and Nike standards are achieved, while exceeding forecasted sales goal of $45,030,000 in one fiscal year. (Notable because actual price point is 50% off MSRP).-Designing product displays, merchandising, (digital and hard) marketing collateral and branding materials within budget to meet strategic and business requirements.-Day-to-day team management to include staff recruiting, training, staff scheduling, and human resources duties. -Relationship building, implementation and management, including timely communication to key stake holders at Nike World Headquarters and outside vendors to coordinate brand marketing and promotional strategies to achieve overall sales goals.Events/Promotions -Assisting with Nike Events Department with conceptualization, organization, and execution of over 50+ Nike Events.-Networking and relationship building with corporate partners at Nike World Headquarters and outside vendors-Point person for onsite organization, problem solving – solution driven-Excellent verbal and written communication skills, extensive knowledge of public presentations and excellent time management skills, including constant and adaptive multitasking in a high paced environmentSales/Customer Service-Demonstrated an unwavering commitment to customer service, adding new customers while maintaining premium service levels with existing accounts.

Ba, Marketing, Management

Nama Executive Development Program

Digital Marketing Strategist, Marketing