Rakesh Kumar Email & Phone Number

Shenzhen

Responsible for marketing and sales direction for High-end RF Test & Measurement products. Developed and managed a wide range of marketing tools, including promotional materials, direct-mail pieces, and Web site content. Defined and evaluated product marketing collateral, programs, and analyses. Tracked, projected, and reported advertising, trade show and circulation-based marketing programs. Maintained communication with management to ensure marketing activities aligned with business goals. Provided leadership and direction to marketing associates to guide the creation of marketing materials and ensure congruence with objectives.; Successfully maintained and increased client base by designing and implementing strategic customer-retention projects.Planned and led execution of online advertising campaign that doubled monthly revenue.Recruiting and training sales staff;Responsible for research, recommendation and development of local, regional, national and international industry trade show programs. Trade show management - transportation, setup, presentation and takedown of numerous annual trade shows lasting from one to five days. Responsible for creating booth, booth image, show collateral and show advertising. Supervising, motivating and monitoring team performance; Developed, wrote and edited technical and promotional materials Setting budgets/targets; Liaising with other internal managers regarding the new product launch and promotion; Liaising with customers (which includes actual selling); Maintaining detailed knowledge of the company's products or services;Keeping abreast of what competitors are doing.Awarded "BEST EMPLOYEE OF THE YEAR 2010"

Responsible for developing marketing plan and developing new channel partners and driving all marketing products and programs for this IT company. Instrumental in making the Web development and design segment as a prominent wing of the company. Developed and implemented highly effective sales tools and trained 20 persons sales team. Orchestrated strategic marketing relationship various manufacturers and co-ordinate simultaneous advertising campaign. Developed marketing programs for a variety of business-to-business clients. Used an integrated approach to create balanced programs for clients to build their respective brands and businesses. Manage corporate marketing and communications functions, overseeing a budget and 8-member team. Direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing. Expanded client base by 78% in three years by consistently delivering goal-surpassing marketing results and ensuring complete client satisfaction.Devise and implemented marketing plans Gained exposure from Local, National and International market.Co-ordinated with web team to develop websites and e-commerce logistics. Worked closely with tradeshow managers to develop regional and national trade show strategy and execution plan.Developed financial models including forecasting, margin analysis and pricing policy

Engineering, Computer Science & Electronics

Education record