Rakesh Kumar Email & Phone Number

Patna, Bihar, India

Bihar, India

Patna, Bihar, India

20 years of rich experience in Sales, Trade Marketing and Distribution/ GTM .Presently working as General Sales Manager

Patna Area, India

Since Jun’12: Hindustan Coca Cola Beverages Pvt. Ltd., as Sr. Manager –Sales and Distribution (RTM Head): Bihar, Bengal, SikkimRole: • Generating Primary Sales and achieving revenue of units through channel sales partners.• Monitoring demand forcasting by ensuring on-time supply in liaision with planning team.• Checking the timely movement of interdepot stocks; monitoring and directing store delivery to 4000 outlets from company owned depot using self managed fleet, salesmen and handheld devices• Managing company owned warehouses (6 nos.) - 3 company owned and 3 CNF operated• Enhancing the distribution strength for sustainable and profitable volume and market share• Offering support in the implementation of distributor transaction automation initiatives (Distributor Automation Software)• Driving & implementing continuous replenishment to distribuotrs (e-CRS and Integrated Tell Sell)• Monitoring distributor investment & infrastructure and leading rural penetration through “HUB and SPOKE” model ~ 1030 numbers of rural stockiest• Following SOPs/ guideline for new warehouses (hired or built to suit) to be established and rolled out with timelines

Patna, Bihar, India

• Revenue generated by implementing measures such as display contest in Telecom business which was state wise and unique in nature wrt visibility and trade marketing prospective• Achieved an avergae revenue growth on month-on-month basis @22% • Established a culture of spearheading business with Trade Marketing approach to meet certain new subscriber acquisition,sustaining distributor and making revenue and EBITDA positive• Added around 5 lakhs new subscriber every month and INR 26 crore revenue generation per month.

Bihar And Jharkhand

•Elevated to the position of Numero Uno in market share in Bihar and Jharkhand by capturing the market share from 10% to 39% over a period of one year•Conceptualized and implemented a new revenue model by changing of superstockist to CNF model that resulted in 3.25% profitability in supply chain OLY•Led the conversion of Traditionally operated credit business into cash business against all oddsPaper based to electronic mode remittancesSuccessfully introduced new supply chain model for rural and urban distribution that resulted in efficiency and profitability, which was replicated across India by ITCPlanned & launched personal care products such as Fiama Di Wills, Vivel and Superia, Sunfeast Pasta and Bingo Snacks, Wills SilkCut KSFT and RSFT, Homelites Glow in DarkInitiated the smooth amalgamation of Wimco Personnel in ITC and monitored the Supply Chain Management between Wimco and ITC

Master Of Business Administration (M.B.A.), Marketing, 1St

Bachelor Of Science (Bsc), Physics