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Simpolo Ceramics Pvt Ltd. Since the year 1977, Simpolo Ceramics is engaged in manufacturing ceramic / vitrified tiles and has carved its niche as a consistently growing organization with unparalleled innovation and passion rooted in simplicity. I have joined this company from 15th January 2022 and currently working here as vice president sales & marketing. I am handling international sales also specially USA.And financial year 2021-22 we have posted turnover of 1140 Crore. I am directly reporting to CMD.

I receive Consultancy on ceramic industry, from various investment bankers, and collaborators, to under stand inside story of vitrified tile like ROI, INVESTMENT, TECHNOLOGY AND SALES & MARKETING dynamics.

Engineered stone is a composite material made of crushed stone bound together by an adhesive, (most commonly polymer resin). The two common stones used in producing these products are marble and quartz. The application of these products depends on the original stone used. For engineered marbles the most common application is indoor flooring and walls, while the quartz based product is used primarily for kitchen countertops. Related materials include geopolymers and cast stone. Unlike terrazzo, the material is factory made in either blocks or slabs, cut and polished by fabricators, and assembled at the worksite. Classic Marble Company (CMC), is Power Brand of India for natural & composite marble, the connoisseurs of the imported marble industry in India began operations in 1994 and in this journey of 25 years CMC have achieved many landmarks. Armed with a vision to revolutionize marble, they are at the forefront in terms of constant innovation in terms of design and functionality, we have made our mark in composite marble and quartz,I am currently handling the whole vertical of, KALINGA MARBLE & QUARTZ (Composite Marble & Natural Marble) producing 1,50,000 square meters of composite marble and 105000 square meters of Quartz every month. 20% of our total production is export which is handled by our Dubai office.

Leveraged sales management expertise closing multi Crores deal and additional multi-million dollar opportunities for an enterprise supply chain provider Formulating strategies with accountability for profitability, forecasting and preparing annual sales budget in line with the operating plan. Developing a comprehensive sales plan for entire year and focusing on implementation of plan.Managing complete business operations with accountability of profitability, forecasting sales targets & executing them in a given time frame. Business Development and Sales with Marketing,New Product DevelopmentI have ability to Ascertaining requirements of the clients, liaising with the technical team to plan out the new products and interfacing with vendors for cost effective Exploring business potential as well as sales and marketing opportunities for clientele to secure profitable business volumes. Designing, formulating & implementing marketing plans for augmenting the business volume by enhancing brand visibility & recall value. Dealers networking are my core strength.Mentoring and managing new recruits, thereby ensuring optimum performance.Channel ManagementIdentifying and networking with financially strong and reliable channel partners, resulting in deeper market penetration and reach. Evaluating performance & monitoring channel sales and marketing activities. I have implemented effective strategies to maximize sales and accomplishment of targets.and timely sourcing of quality raw material, supervising development as per pre-defined specifications; undertaking testing/ inspection of the shortcomings and possible improvements. Studying and preparing Letter of Credit clauses to best fit the requirement.

• Responsible for managing the overall sales and marketing of high end vitrified tiles and sanitary ware in India• Worked closely with several vendors across the globe for the wall tile portfolio of ceramic and vitrified tiles• Built a strong network across the globe for business and organisational development to the revenue• Structured the annual budget and implemented control measures to contain expenses within defined limits• Defined performance standards across all functional areas and periodically reviewed performance with deft application of concurrent management audit procedures• Conducted competitor analysis to get a fair idea of the latest market trends & the competitor moves ahead to achieve higher market share• Efficiently established healthy business relations with clients & external associates for securing repeat business & long term customer loyalty

worked as President Sales and marketing, steered the channel strategy, translated product and business strategies into executable channel plans and drove implementation in PAN India region with a team of 132 members. Formulated & executed go-to-market strategies that leveraged tremendous opportunities in terms of growth in revenue from INR 100Crore / to INR 210Crore per annum for Ceramic Tiles products in all regions. Indian market has a good recognition of Crystal brand.

• Responsible for managing the overall sales and marketing activity of Crabtree brand, bath fitting division and switches for pan India operations• Played pivotal role in delivering operating margins of 18% and led several sales initiatives for increasing the sales turnover to over 500cr in 2009-10• Formulated the marketing strategy to ensure an enriched customer portfolio and building differentiation for brand• Accountable for the overall vendor management, tendering and networking and leading a team of 104 members

• Collaborated with the board to define and articulate the organization’s vision and to develop strategies for achieving that vision• Successfully set up the sales team for pan India with 65 members and developed sales and marketing strategy • Explored business potential, opportunities and clientele regularly to secure profitable new business volumes• Set and fine-tuned an excellent operational base, ratified by a very high client retention ratio, and translating into cost savings and bottom line improvement• Strived to put across the brand message effectively by planning & carrying out the right brand communiqué, devised innovative business strategies to improve product awareness and ensured enhanced brand visibility

I have handled the entire sale and marketing as well as channel development for the product Ceramic Tiles with Brand name Kajaria, in west & south India. AttainmentsI have resourcefully handled 40% of company’s total domestic turnover.Competently boosted the company growth since the last 12 years and contributed in incrementing the West market from 60000 boxes average per month to 3,25,000 boxes per month during year 2005-2006. Attained promotions repeatedly in recognition to outstanding Performance in conducting product promotion and sales management in western part of India ,and some part of south India,Skillfully Liaised with the architects and Construction Company along with corporate client and executed all the profit center operations in the company. I have also played a vital role in establishing the company’s brand image and quality of service management.Fruitfully directed the Sales Team of Gujarat, Maharashtra (office in Pune) Mumbai & Kajaria plus (in south India) including RM, AM, ASE & ME etc, Profitably supervised 63 office staff for accounting, banking, finance, legal and personnel department.I had many opportunity to travel abroad on several occasions specially Bologna (Italy) , Valencia (Spain) and china for various types of procurement and exhibitions.

Handling the direct Sales for Projects and Sales through Dealer's network.AttainmentsPerformed meetings with the architects, builders, interior designers and promoters. Effectively executed dealers set up in western india and handled second line salesGiven the opportunity to acquire a month wide training at various places in South India. Attained exposure to corporate management as well as production at all 4 factories