Managing the global sales team of caustic soda flakes and pearls, driving growth and market expansion through strategic initiatives and innovative solutions. Spearheading the sourcing and procurement of caustic soda lye from the ISC region, ensuring a reliable supply chain and optimizing cost efficiency. The role blends strategic sales management with effective supply chain management to support and enhance Tricon’s global operations.

Heading sales of Chlor-Alkali derivatives for SAARC, GCC, ME, Africa, East Asia and ANZ Countries. Major products: Caustic Soda, Poly Aluminium Chloride, Chlorinated Paraffin, Aluminium Chloride Anhydrous, Bleaching Powder, Calcium Chloride.Industries catered: Soap and Detergent, Edible Oil, Water Treatment (Potable & Waste), Plasticizer, Food and Aquaculture

Heading sales of Chlor-Alkali derivatives for SAARC, East Asia and ANZ Countries. Major products: Caustic Soda, Poly Aluminium Chloride, Chlorinated Paraffin, Aluminium Chloride Anhydrous, Bleaching Powder, Calcium Chloride.Industries catered: Soap and Detergent, Edible Oil, Water Treatment (Potable & Waste), Plasticizer, Food and Aquaculture

Heading sales of ''Value Added Products'' at Grasim Industries Limited (Aditya Birla Group) in Australia, New Zealand and Far East Countries. Majorly responsible for elevating sales by creating new distribution channel in various countries, organising various product/industry seminars on our product offering. Working closely with the end-users directly or through channel partners and providing them with product solutions & services, majorly in Water Treatment (Potable & Waste), Plasticizer, Food & Feed, Aquaculture and Edible Oil Industry.

Majorly responsible for new business development of existing range of products, along with introduction of new products in market after indigenous development along with RnD & Production team.Responsible for product/market analysis of various derivatives of Mono Chloro Acetic Acid (For ANAVEN i.e. JV between Atul Limited and AkzoNobel)

Majorly responsible for export of Solvent Dyes & Pigments, major markets being Europe, USA & Asia. Responsible for identification of new markets-product combination for various dyes & pigments. Branding of the company through various social/professional media.Exhibiting in various trade shows around the world & understanding the demand-supply trend & future of the various products in that particular market. Giving a clear demand trend to Production people & making timely deliveries to the customers.

Majorly responsible for Ace range of products sale, heading a team of 5 People; with 1 Foreign Marketing Manager stationed in Cameroon looking into Sales of Industrial Commodity Chemicals in Western African (French Speaking) region.Major Focus in building companies capability in difficult markets for Ace range of products, building Market Knowledge, performing Risk evaluation of markets, customers, contracts, positions.Identification & penetration of newer difficult markets, marketing products & services of the Company and generating revenues for Company.Developing product wise Business plan for achieving targeted sales & profitability, Developing Marketing strategy based on business plan of the company; identifying New Products, New markets, New Customers.Branding of Company & its products, services and devising the plan also Identifying newer value proposition for customers & devising plan to deliver.

• Heading Chemical Synthesis/Intermediates division with major focus on Surfactant Chemicals, Fertilizer & Animal feed raw-materials & Polyurethane Foam Intermediates• Responsible for sourcing of chemicals from Major Government Plants & also SME's for various products• Maintain smooth business orders from Africa, Europe, Latin America & South East Asian countries• Maintaining working capital cycle for major commodity products like Toluene Di-isocyanate(TDI)• New product development for various Fertilizer and Animal Feed products

Heading Kenya market for "Just In Time deliveries" to existing customers. Also developing new customers for Stock & Sales in Nairobi, Mombasa, Nakuru & Thika region of Kenya. Catering chemical raw-material to almost 15+ manufacturing industries now. Namely, Soap, Detergent, Oil, Plastics, Rubber, Paints, Adhesives, Inks, Leather, Water Treatment, Textile, Cosmetics, Sugar Processing, Foam, Food & Beverage, etc.Also marketing Caustic Soda Lye, from the dilution unit that we have set up in Thika, Kenya.

Executive International Marketing for East African & Middle East Region. Promoting Soap & Detergent raw-materials from India/China. Products handled,1) Caustic Soda Flakes/Prills - 99% min. 2) Phosphoric Acid 85% (Food Grade) 3) TALC 200/300/500/700/900 Mesh Size 4) SLES - 70% (Chinese Origin)5) Finished Powder Detergent (Agglomerate/ Spray dried material)6) Soda Ash - 99.2% minAlso looked into providing timely & hassle free deliveries to customers & also mainiating the quality of the product supplied to the customers by taking various measures essential for the same.---Countries Visited: Germany, Zambia, Tanzania, Uganda, U.A.E., Sudan, Egypt & Kenya.