Milos Rakic

Milos Rakic Email and Phone Number

Email Marketing Strategist and Retention Consultant @ Freelance
Niš, RS
Milos Rakic's Location
Niš, Centralna Srbija, Serbia, Serbia
About Milos Rakic

I build and help execute lifecycle marketing strategies for e-commerce DTC businesses. But that sentence alone doesn't help you much. Here's what you get:✅ Revenue GrowthWe'll work together to boost your repeat purchase rate by turning your prospects into first-time buyers, and your first-time buyers into repeat customers. That way we'll increase your Average Order Value (AOV) and Lifetime Value (LTV) and reduce your Customer Acquisition Costs (CAC).✅ Data Reporting & Customer InsightsYou'll have full transparency around your email data and any insights we gather on your customers will be easily accessible.✅ Personalized MessagingSending the right message at the right time is crucial now more than ever, so we'll make a tailored content strategy for each one of your target segments.✅ Partner & CoachI'll work closely with your team, coach them on everything email-related, and put SOPs in place so you don't have to hire outside help again.Here's a step-by-step process of what we'll do together:1️⃣ Learn about your business inside and outI don't like guessing or doing things for the sake of doing them, so we'll do a business analysis, qualitative customer analysis, and look at how your ESP, data, and systems are set up.2️⃣ Audit your current email performance & strategyWe'll take a deep dive into your historical data, list health, segmentation, deliverability health, campaign strategy, A/B testing strategy, and automated emails.3️⃣ Review action points and make a yearly, quarterly, and monthly planI'll work with your team to set up a proper plan for the year, each quarter, and then for each month. We'll make a project structure in the tool of your choice (Asana, Trello, ClickUp, etc.), and make sure everything is in place.4️⃣ Execute on the planWe'll work through the planned initiatives and have weekly check-ins coupled with monthly performance reviews.5️⃣ Coach your teamTo get the best results possible, the team involved needs to know why they're doing what they're doing. That is why we'll have weekly coaching sessions on both "how to do something" and "why we're doing it".6️⃣ Create SOPs & templatesResults only matter if they can be replicated, so we'll create SOPs that will help your internal team & future hires know what's been done and how to do it again.7️⃣ Review quarterly performance & ideateWe'll look at the work we did during the quarter, look at the quarter ahead of us, and make adjustments to the plan if needed.Interested? Let's connect and discuss how we can grow your brand.

Milos Rakic's Current Company Details
Freelance

Freelance

View
Email Marketing Strategist and Retention Consultant
Niš, RS
Website:
shaneco.com
Employees:
3255
Milos Rakic Work Experience Details
  • Freelance
    Email Marketing Strategist And Retention Consultant
    Freelance
    Niš, Rs
  • Freelance
    Email Marketing Strategist
    Freelance Mar 2024 - Present
    Remote
    In the past 6 years I’ve worked on over 70+ brands, helping them generate over $50M in email revenue - brands selling air filters to fishing tackle, t-shirts, hoodies, jewelry, coffee, smoothies, indoor decor, furniture, supplements, and many more. Most notable of all: Fresh Clean Threads, Reshoevn8r, Carnivore Snax, Suavs, Misook.Things we can work on together:Retention Strategy & Customer SegmentationCampaign, Flow (Automations), & SMS ManagementESP & Zero Party Data Collection SetupDeliverability Audits, Email Performance Reporting & A/B Testing
  • Venuescanner
    Crm Manager
    Venuescanner Aug 2023 - Sep 2024
    London Area, United Kingdom
    VenueScanner is the #1 online marketplace in the UK where companies can discover and book the best space for their team offsite, meeting, workshop, party, wedding, or photo shoot.• Increased the average monthly campaign click rate by more than 4x in less than 6 months - from 0.6% to 2.49% - with total clicks increasing by 6x!• Helped reduce client churn by improving the host journey from the very first touchpoint• Improved conversion tracking - had a 30% email-to-event conversion in a single month• Developed strategies around list growth, A/B testing, and segmentation, and conducted deliverability audits• Created systems around campaign calendar and email creation which increased our team output and streamlined the processes
  • The Better Creative - Email Design & Development Agency
    Head Of Operations & Growth
    The Better Creative - Email Design & Development Agency Dec 2021 - Jul 2023
    An email design agency I co-founded with the help of Essence of Email’s founder and CEO. Wore all hats, from creating the initial agency structure and business plan to overseeing internal operations, doing client management, executing growth strategies, and doing talent acquisition and development.Key achievements:• Established the agency's structure, systems, yearly business plan, and quarterly and monthly team objectives• Increased design production by 35% through a comprehensive overhaul of all systems and processes• Created systems that increased efficiency by 94%, ensuring projects were completed on time and within budget• Created a cross-channel lead generation strategy (Linkedin, email, communities, and forums) which successfully secured 6 clients in under 3 months• Developed a LinkedIn content strategy that led to a 140% month-on-month engagement• Hired and onboarded 6 designers and 4 QAs in under 10 months with $0 spent on sourcing• Championed the company's transition to AI-powered copywriting• Crafted comprehensive onboarding plans for all company positions, ensuring a seamless integration of new team members
  • Essence Of Email - Email Marketing Agency
    Operations Manager
    Essence Of Email - Email Marketing Agency Feb 2021 - Jun 2022
    Remote
    • Directly managed multiple teams (35+ people) consisting of developers, email marketers, strategists, QA specialists, copywriters, and designers, ensuring efficient collaboration and optimal performance• Devised comprehensive client strategies and supervised their implementation, guaranteeing exceptional results• Overhauled customer segmentation and sending strategies resulting in an average revenue increase of34% for over 17 clients• Successfully reduced monthly production defects by 76% through process improvement and automation• Established and improved over 25 processes, manuals, and review checklists, optimizing workflow and standards• Reported directly to the Managing Director on the monthly and quarterly performance, maintaining open communication and transparency• Conducted 1 on 1 weekly coaching sessions, monthly performance reviews, and quarterly salary reviews• Collaborated with Talent Management on sourcing, hiring, onboarding, and creating development plans
  • Essence Of Email - Email Marketing Agency
    Quality Assurance Team Leader
    Essence Of Email - Email Marketing Agency Aug 2019 - Feb 2021
    Remote
    • Started as QA Lead and quickly got promoted to a Team Leader position• Built and led a team of 8 Quality Assurance Specialists• Created a weekly, monthly, and quarterly planning system for the team, optimizing productivity and ensuring high performance• Conducted weekly 1-on-1 coaching sessions and created custom development plans that led to 3 team members being promoted in less than 6 months• Created onboarding plans for 4 different Quality Assurance positions• Participated in structured interviews alongside the Talent Management Team, contributing to the hiring process• Supported other Team Leaders and their team members in day-to-day operations• Improved the quality of over 2000+ client deliverables, including campaigns, flows, pop-ups, SMS, ESP setups, client metrics reports, deliverability reports, and competitive monitoring documents

Milos Rakic Education Details

Frequently Asked Questions about Milos Rakic

What company does Milos Rakic work for?

Milos Rakic works for Freelance

What is Milos Rakic's role at the current company?

Milos Rakic's current role is Email Marketing Strategist and Retention Consultant.

What schools did Milos Rakic attend?

Milos Rakic attended University Of Niš.

Who are Milos Rakic's colleagues?

Milos Rakic's colleagues are Daniel Riggs, Melissa Bailey, Ella Gwin, Josiah Sayles, Belle Tran, Mike Ehrhard, Joyce Reyes.

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