Raksha Gupta Email & Phone Number

Delhi, Dl, In

Gurugram, Haryana, India

- Worked on the WhatsApp Business product for merchants, creating targeted campaigns that increased merchant engagement from 49% to 72%.- Designed and launched a comprehensive billing software from scratch within three months as the solo designer.- Created a design system for the billing software, which streamlined the design process, sped up development, and facilitated faster UX reviews.- Engaged with over 30 merchants to understand their pain points and user goals, informing product research and planning.- Successfully onboarded over 700 merchants in the first two months, achieving an adoption rate of over 54%.- Improved email campaign CTR from 2.6% to 11% through strategic design and implementation.

Gurugram, Haryana, India

- Designed and implemented key features for Digital Showroom, a B2B SaaS platform aiding Indian merchants in growing their online businesses.- Worked on mobile and web features for an audience of 2.5 lakh users that addressed user problems like helping merchants reach wider audience ,managing reviews and ratings on their website, and facilitating store operations.- Conducted user interviews and competitor analysis to gather actionable insights.

- Enhanced the end-to-end experience of Salespro, a mobile app designed to sell device care expertise for home appliances and digital devices.- Improved user experience, user flows, and visuals to ensure a seamless and intuitive interface.- Designed a gamification feature that significantly boosted user retention, engagement, and sales.- Collaborated with PM and tech teams to develop the mobile application, ensuring that the design aligned with business objectives and user needs.

- Contributed to an EdTech platform assisting students with their journey to study abroad.- Conducted face-to-face user interviews, gathered insights and pain points, and led kick-off meetings to understand business, tech, and product goals.- Designed the web app in collaboration with a team of three designers, contributing to logo design and brand naming (Noclue).- Worked closely with the business and development teams using agile methodology.- Responsibilities included research, user flow, hi-fi designs, prototyping, and 3D asset creation.

- Designed a responsive web app platform to empower independent artists and labels in distributing music.- Developed user flows, sketches, and hi-fidelity designs, including the sign-up flow and dashboards.Created flat illustrations and visuals for various parts of the platform.- Worked directly with stakeholders as the solo designer, ensuring alignment with business goals.

Worldwide/Country

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