Randy Long Email & Phone Number

Oreland, Pa, Us

Atlanta, Georgia, United States

Greater Philadelphia Area

Strategic thought leader leveraging industry best practices, data & analytics, financial/ROI analysis as well as internal and external resources to deliver solutions that are aligned with Corporate objectives. Responsible for the short-term execution and long-term strategy of the ATM channel. Directly responsible for: • Management of ATM vendor and corresponding partner relationships • ATM P&L ownership and pricing management • Maintenance and ongoing optimization of cash delivery schedule that balances client/customer impact with cost • Coordination of ATM cash, installation and maintenance deliverables between multiple partners • Monitoring of ATM vendor SLAs, accruals and cost • Strategic planning and execution of ATM program expansion • Coordinating among multiple internal functions to implement ATM product related process changes/adjustments • Work with functional groups to identify compliance, operational, service touch points • Assistance on ATM market sizing and opportunity cost; decide which features to implement, exclude or change • Identifying optimization opportunities (program behavior metrics) • Leverage data to document and implement lessons learned, update and maintain best practices & educate stakeholders • Coordination with marketing and sales to revise the way we explain, sell and support the ATM product

Fort Washington, Pa

Source, assess and collaborate with clients’ internal and external partners to bring strategic propositions to life and drive customer engagementResponsible for demand generation activities, including brand creation, digital demand strategy, and overall funnel/pipeline growth

Responsible for the development and execution of the ATM Strategy for RBS Citizens.Created and manage enterprise program utilizing customer transaction data, demographics and competitive data to predict current and future ATM customer behavior. Developed new long term partnership opportunity that resulted in a 40% increase in the number of RBS Citizens ATM locations.Developed a 5-year ATM Strategy that will improve functionality, performance, and overall customer satisfaction. Co-Developed and Implemented "Green" ATM Brand updates that improved the company image, unified the brand and reduced overall servicing costs.

Emerging ChannelsResponsible for improving customer convenience and satisfaction through network expansion Developed and executed portfolio improvement initiatives that resulted in an overall financial benefit to the ATM Channel. Developed portfolio improvement initiatives that included measurement and identification of key customer satisfaction issues and creation of action plans for improvement. Developed ATM performance segmentation that allows for the proactive optimization and further expansion of the offsite ATM network. Responsible for vendor negotiations, selection, and management. Responsible for lease negotiation and management of off-premise portfolio.

Co-founding member of ATM Bancorp, an Independent ATM Operator specializing in remote ATM placements in non-bank locations. Helped facilitate early adoption of off-premise ATMs to large retail customersResponsible for marketing, sales development, and overall operations.Developed sales program that grew the company from 15 locations in 1996 to over 500 locations in 2002.

Bachelor Of Arts - Ba, Criminal Justice

Master Of Business Administration, Management, 4.0

Certificate, Gis

Master, Education, 3.97

Certificate, Customer Analytics

Certificate, Viral Marketing

Certificate, Social Impact Strategy