I'm a member of the advisory board of FinalDetails, that owns Botex Frederiksberg, Botex Dyssegård and Botex Rungsted.

As business development and marketing manager at ChangeGroup my tasks and responsibilities include lead project management of several active business development initiatives ranging from process optimization to execution of marketing, sales, investor relations and recruitment related actitives:★ Development and coordination of employer branding activities and strategies★ Concept development and execution of events and relationship building activities with key stakeholders★ Analysis, identification and development of internal quality process★ Development and optimization of process for onboarding★ Content creation for relationship-building with shareholders (investor relations)★ Development of new strategic partnerships and relations with external organizations★ Project management on a wide range of interdisciplinary projects both internally and with external partnersIn addition, my role at ChangeGroup include strategic planning and executional tasks related to the optimization of ChangeGroup’s marketing and brand positioning processes:★ Lead on ChangeGroup's brand repositioning strategy; including new visual identity and design strategy★ Internal brand- and identity development★ Elaboration and implementation of customer and consultant satisfaction surveys★ Strengthening ChangeGroup’s differentiation through customer and consultant brand touch point analyses and value gap identification★ Copy writing, internal and external events & SoMe★ Development of online media campaigns★ Marketing through social media (strategies / implementation / management / monitoring)★ Elaboration of sales collateral (direct mail, brochures, content etc.)Keywords: Resourceability Change management Portfolio management Project management Project management office Program management office PMO IT-advisory Enterprise architecture DevOps Cyber security Information security Cyber resilience act DORA NIS2

Som marketingchef arbejder jeg tæt sammen med vores øvrige ledelse, direktion og bestyrelse i forbindelse med strategiudvikling, eksekvering og videreudvikling af virksomhedens forretningsområder.Jeg leder et team af dygtige kollegaer, som sammen med mig udvikler og eksekverer på virksomhedens planer inden for marketing og branding.Jeg varetager den strategiske planlægning og eksekvering af nye marketingprojekter og brandinginitiativer, der spænder fra marketing- og brandingkampagner til videreudvikling af website, services og ydelser.Udvalgte projekter og opgaver i relation til marketing og branding:★ Ledelse af og eksekvering af ChangeGroups marketingstrategi★ Positionering af ChangeGroups brand og ydelser gennem kampagner★ Planlægning og copywriting af content til website, nyhedsbreve og SoMe★ Planlægning og afholdelse af leadgenererende og relationsskabende aktiviteter fx. faglige events, konferencer mv. ★ Udvikling og koordinering af employer brandingaktiviteter- og strategier ★ Konceptudvikling af nye salgstiltag, services og ydelse★ Udvikling og optimering af onboardingprocesser ★ Deltagelse i besvarelse af udbud mod offentlig sektor og private virksomheder

Som marketingchef arbejder jeg tæt sammen med vores øvrige ledelse, direktion og bestyrelse i forbindelse med strategiudvikling, eksekvering og videreudvikling af virksomhedens forretningsområder.Jeg leder et team af dygtige kollegaer, som sammen med mig udvikler og eksekverer på virksomhedens planer inden for marketing og branding.Jeg varetager den strategiske planlægning og eksekvering af nye marketingprojekter og brandinginitiativer, der spænder fra marketing- og brandingkampagner til videreudvikling af website, services og ydelser.Udvalgte projekter og opgaver i relation til marketing og branding:★ Ledelse af ChangeGroups re-brandingstrategi; herunder udvikling af ny kommunikationsstrategi, visuel identitet og website★ Positionering af ChangeGroups brand og ydelser gennem kampagner★ Planlægning og copywriting af content til website, nyhedsbreve og SoMe★ Planlægning og afholdelse af leadgenererende og relationsskabende aktiviteter fx. faglige events, konferencer mv. ★ Udvikling og koordinering af employer brandingaktiviteter- og strategier ★ Konceptudvikling af nye salgstiltag, services og ydelse★ Udvikling og optimering af onboardingprocesser ★ Deltagelse i besvarelse af udbud mod offentlig sektor og private virksomheder

Rådgiver SMV’er om vækst, digitalisering, marketing og branding, herunder automatisering af arbejdsgange, udvikling af vækststrategier, forretningsudvikling, marketingtiltag og brand aktiveringsinitiativer:★ Udarbejdelse af strategier★ Copywriting af content, blog post, ydelser og services★ Videreudvikling af visuel identitet★ Videreudvikling af websites, samt udvikling af nye sites★ Udarbejdelse af value proposition samt slidedeck til salgspersonalet★ Assistance ifm besvarelse af udbud★ Power BI og business intelligence★ Integrationer, zapier og automatisering★ Implementering af CRM (webCRM)

I was appointed Consultant on a marketing project for Oracle Denmark at the DTU Executive School of BusinessResponsibility:★ Marketing research and analysis★ Strategy and business development★ Go-to-market and relationship building activities

* Brand-oriented Innovation - How brands can play a role in the strategic management of innovation.Throughout my thesis, I have focused on and achieved great knowledge on how companies corporate brands can have an important role in the strategic management of innovation and in business development, when the focus is to create sustained competitive advantages. This includes why focusing on the corporate brand platform can have great influence and importance for companies when working with strategic innovation processes.

I was a Marketing Assistant at NCC Bolig during my studies at Copenhagen Business School. Responsibility:* Development of marketing research* Customer and market analysis* Competitor screening and monitoring* Monitoring customer satisfaction* Development of monthly direct mails and newsletters* Development of customer competitions* Managing and planning customer sales events* Text editing and proof-reading* Development of marketing campaigns* Website development* Creative input to POS material* Development of corporate presentations* Lead generation* Project management on a wide range of interdisciplinary projects both internally and with external partnersResults* Responsible for a customer satisfaction analysis that obtained great impact on the internal organizations understanding of customers needs and wants, and which resulted in an improvement of the customer sales processes.* Managed the development of a demographic analysis of customers that improved and optimized the marketing in terms of advertisement and placement of city events.

★ Project Management★ Development of marketing research and analysis for clients★ Development of websites for clients★ Creative design input★ Development of presentation materialResults★ Project manager on a marketing research project for a client with objectives to measure brand awareness and to generate new leads, which resulted in great knowhow on customers brand awareness in important demographic areas and a number of huge possible accounts

* Lead generation* Customer service* Increasing salesResults* Winner of an internal sales competition among 80 colleagues, measured on both quantitative and qualitative lead generation