Ralf Ré Parcon Email & Phone Number

Taguig, Ncr, Ph

Taguig, National Capital Region, Philippines

Visayas And Mindanao

2023 GCash Stars - Customer Champion Group Finalist2022 Team Leader of the Year Finalist2022 Rising Star AwardeeLeads a team of area managers to drive growth across the region - consistently being the fastest growing, and top performing region nationwide.Winning Presence in the Most Difficult Region - Built the GCash Distribution Network in VisMin from Scratch.Despite Visayas and Mindanao being the most disadvantaged areas in the Philippines – GPO Penetration was enabled and catalyzed in the area by establishing strong distributorship presence across the islands - engaging and onboarding a total of more than 20 distributors across Visayas and Mindanao. Spearheaded the Area Distribution Segmentation strategy to establish focused and concentrated coverage that was implemented Total PH. Established strengthened structure of on-field salesforce securing GCash Exclusive Dedicated Distributor Sales Personnel across VisMin - starting from none. Elevated GPO Penetration in 2021 via structure efficiency mechanisms – making VisMin the only area to achieve targets month on month. Achieved highest success rate in terms of processed applications becoming approved GPOs – realized via quality onboarding, strengthened educational drive and product knowledge across DSPs, and quality repairs. Achieved outstanding visibility, being the most fully-merchandised area in the Philippines through strengthened internal collaborations, ensuring unbeatable presence in the area. Cemented VisMin as a high-value outstanding contributor. Grew Gross Transaction Value in the challenged territory to become a critically important region, outperforming other regions in store to value ratio. Added immense value in the product creation process - from its inception throughout its continuous developments. This ranges from the Portal Creation Process, UI/UX Development, Financial Analysis, and overall Product Value.

South Luzon (Isands) / North Luzon (Cagayan Valley) / Socsksargen

2018 Colgate-Palmolive Philippines Maharlika CDM of the Year AwardeeSOCSKSARGEN• Achieved area’s recorded highest sales to trade performance. • Received national recognition & award for achieving highest product distribution growth for Colgate Fresh Confidence in the Philippines. CAGAYAN• Awarded for highest sales to trade performance in Q1 2019 across North & Central Luzon. • Achieved area’s record-highest sales to trade performance, since 2016. • Consistently delivered sales to trade, sales to distributor targets, and product distribution achievement.• Received national recognition and award for highest sales to trade target achievement nationwide for August 2018 and March 2019. • Increased distributor’s effective coverage - both active and buying stores by 25% and 21%, respectively. LUZON ISLANDS• Consistently delivered sales to trade, and sales to distributor targets.• Substantially increased and achieved record high share of shelf for major categories: Toothpaste and Shampoos across top stores in the region. • Pioneered numerous area-initiatives and projects resulting to incremental millions in sales. • Effectively managed corporate funds and resources - achieving higher productivity and results with no incremental budgets - achieved primarily through operational re-engineering and optimizations.

Total Mindanao

• Responsible for the overall business management of identified non-traditional channels in the entirety of Mindanao, ensuring excellent creation and execution of business-building programs, establishing operational efficiency in account servicing, consistent monitoring of channel performance and identifying issues and opportunities to further grow the identified channels.- Managed to substantially grow Mindanao's Non-Trad business by 23%, propelling the area's rank as the second biggest in the Philippines (historically ranked at the bottom). - Cross-functional management and collaboration with all internal and external partners, resulted to an immense increase of coverage reach by 50%.• Responsible for the effective management of the assigned project/s on a national scope by ensuring that all key components in handling the project/s are well-managed.- Tailor-fitted and managed national programs in accordance to area's pecularities, growing On-Premise Channels by 88%.• Managed, coached, and guided direct reports, external and internal team members, in performing their duties and responsibilities and ensuring that identified end-in-mind targets are met.- Effectively managed three (3) direct reports, eight (8) Distributor Sales Supervisors, and multiple suppliers to ensure pristine and blueprint-perfect execution of plans and programs across Mindanao.- Fostered teamwork and empowerment across all team members, combined with effective program execution, resulting to consistent achievement of Sales Target - above par.

Mindanao

• Managed the trade and consumer programs across the entirety of Mindanao.• Strategized and formulated area-specific marketing plans and programs, translating brand strategies and communications plans into local executions.- Authored Mindanao's Brand Area Plan and Programs from 2013 to 2015.- Program initiatives implemented in the area have greatly contributed in the consistent increase of market share, household penetration, weight of purchase, and other brand metrics of Lucky Me! brands across Mindanao - boosting substantial sales growth.- Engineered the execution plan of a big-ticket multi-million program(s) resulting to the record high redemption and sales result, while greatly reducing cost to sales ratio from 70% to 26%. - Spearheaded the planning and execution of a multi-phase program for Lucky Me! Chilimansi. Project yielded the highest ever recorded invoiced sales for the product, during the program period. • Managed and trained manpower agencies, guaranteeing excellent execution of trade and consumer promotions, and merchandising efforts.- Crafted training manuals, sets execution guidelines, and trained manpower leaders/supervisors/teams across three (3) different manpower agencies, in all eight(8) agency sites in Mindanao - to ensure seamless and effective execution of programs. • Pooled, managed, and negotiated with suppliers/vendors of marketing materials or services in Mindanao to concretize and execute brand communications in the area, duly considering cost effectiveness and efficiency in the process. • Crafted and presented exceptional business presentations to the company's stakeholders (a) middle and top management, (b) clients or customers, (c) suppliers, (d) agencies, and (e) distribution partners among others.