Carlos Raluy Email & Phone Number

New York, Ny, Us

Los Angeles , California, Us

- Increased website conversions from 2% to 5% that lead to a 3x increase of marketing generated leads YOY- Increased rate of Sales Accepted Leads from 30% to 50% by improving our ICP signals and highlighting marking engagement - Reached organizational goal of 2x pipeline YOY through the successful implementation of integrated marketing campaigns, coupled with sales and marketing alignment and enablement.- Collaborated with GTM leadership across marketing, business operations, and strategy.- Managed the marketing operations roadmap, budget and execution.- Managed and optimized the marketing tool stack, ensuring seamless integration and data accuracy across platforms.- Designed and structured Lead and Account scoring mechanisms to facilitate targeting of marketing generated leads and accounts. - Created and managed the process of lead qualification through engagement measurements and ICP segmentation.- Designed the architecture of attribution workflows that allow to asses performance and ROI of marketing channels- Developed and maintained a robust reporting framework, enabling data-driven insights and decision making.

Los Angeles , California, Us

Miami, Fl, Us

- Work on creating and implementing omnichannel marketing strategies- Manage and configure Marketing Tech Stack integrations- Oversee and maintain data integrity and data standards across all marketing technology platforms- Maintain expertise and provide training on all marketing technologies including CMS, CRM, email, and analytics- Actively monitor data platforms and use the insights to improve marketing efforts- Develop reports and dashboards around marketing strategies - Create and execute email campaigns to targeted audiences - Help establish on-page SEO and Structure Data best practices- Use A/B testing to optimize the web site and user experience based on variant performance- Establish guidelines for data gathering and maintenance- Strong understanding of HTML, CSS, and JavaScript- Strong understanding of data transfer formats like CSV, XML, and JSON- Stay informed with the latest marketing trends and tools- Create documentation for marketing platforms usage and processes- Marketing Tools: Google Analytics, Google Data Studio, Siteimprove, Hotjar Analytics, Sitecore (CMS), WordPress (CMS), aHrefs (SEO), Google Tag Manager, InterAction (CRM), Vuture (Email), Active Campaign (Email), Asana (Project Management).

Austin, Texas, Us

- Crafted overall digital marketing efforts for lead generation across multiple marketing channels.- In charge of establishing Paid media strategy and implementation, including channels such as Google Adwords and Facebook Platform.- Decreased CPC cost by 50% while increasing CTR and conversions. - Established website and process automation that led to faster lead qualification and outreach. - Lead the monthly reporting meetings - Established Google Analytics goals and conversion tracking, automated reporting, and custom dashboards- Established tracking pixels, event tracking, custom cookies, and data layer through google tag manager.- Managed email marketing platform’s segmentation, automation, and tracking- Worked in content development that increased traffic to the website by 30%- Marketing Tools: SalesForce (CRM), SalesForce Marketing Cloud (Automation), MailChimp (Email), Optimizely (A/B testing), WordPress (CMS), Google Analytics, Google Tag Manager, Google Data Studio, MOZ (SEO)

Downers Grove, Il, Us

- Stablished buyer personas- Managed product content and promotion schedule on e-commerce platform. - Increased sales volume of products through targeted promotional efforts. - Worked on social media strategy, - Managed social content distribution schedule- Reported on social media metrics and how they affect our KPIs. - Performed regular content audits- Performed keyword research- Created and manage web content and assets through CMS platform- Nurtured backlinks by partnering with influencers in the industry - Provided guidance on email marketing strategy - Worked on list segmentation- A/B testing of emails to look for better results - Managed email distribution schedule- Worked on email templates, using HTML as needed - Provided reporting on email marketing results and how they affect our KPIs - Used Google Analytics to generate custom reports - Created custom dimension through the use of Google Tag Manager- Stablished goals to reflect business KPIs - Placed event tracking through Google Tag Manager

New Britain, Ct, Us

- Develop key relationships with local communities of engineers, architects, building inspectors, distribution, and other key end-users- Grew account base by 5%- Work with the Sales and Field Marketing team to conduct effective end-user demonstrations and product knowledge event- Increased sales of power tools and accessories by $100,000 in a year.- Identify new sales opportunities and create value-added offerings in the project / job-site commercial construction business segment- Acquired biggest account to date that generated around $1500 per month in accessory sales.- Collaborate with regional teams to drive localized marketing campaigns.- Increased tool repair turn-around by 10%.

- Created customer segments by analyzing historical data- Created targeted email campaigns that led to an increase in merchandise turn-around- Performed keyword research - Created high converting landing pages- Increased landing page performance through the use of A/B testing- Utilized Google Analytics to measure results - Worked on establishing buyer personas - Created high performing video content for website and ads- Used targeted email campaigns that proved effective in an effort to increase turnover on older merchandise

Orlando, Florida, Us

- Generate market research reports. - Promote educational events in local markets.- Assist Small Business Consultants with daily activities.