Ralph Faminial Email & Phone Number

• As part of a growing and fast-paced digital team, I have learned a lot in improving and focusing on customer experience in the digital landscape. I was an integral part of implementing multiple content management.
• Managed all website product content for the Automotive and Tools departments on the Canadiantire.ca website, mobile site, and kiosk. I also manage the content for the tires and wheels e-commerce site, Canadian Tire's.
• Managed the successful execution of Canadian Tire's new and comprehensive website taxonomy that led to an improved user experience of over 100,000+ products.
• Managed the website content requirements and developed project plans for the successful implementation of a content management system
• Developed and executed new processes for adding and removing products on the website, including new products, discontinued products, promoted products, and stop sale and recalled products.
• Optimizing onsite and offsite search experience by improving product's SEO, and aligning product assortment names with top search results.

• Created the content for new products as per the business line reviews.
• Edited the content of existing products on the site with accurate and robust information.
• Enriched the customer experience by creating and maintaining marketing tools, such as comparison shopping tools and “May We Suggest” product sections

• As part of the pricing operations team, I was an integral part in Canadian Tire's merchandising process. I managed all aspects of pricing for several lines of business, such as maintaining regular and promo price at.
• Created the simulations that determine metrics such as overall cost, gross margin, and profitability of products sourced from local and offshore vendors. Provided recommendations to the buying managers on options and.
• Intimate knowledge of the day-to-day operations of cross-functional groups within the buying teams such as the category specialists, supply chain, and promotional planning team.
• Created new processes for the pricing teams such as the standardization of how to implement cost downs and over and above agreements with our vendors. I was also heavily involved in providing best practices that.
• Generated reports on competitive pricing information, and provided recommendations for comparable skus as our key value products.
• Involved in the testing and implementation of new pricing systems and programs that are now used today.

User Experience Design

Search Engine Optimization (Seo)

Comprehensive Integrated Digital Marketing

Marketing Communications Certificate

E-Business And Web Marketing Certificate

Bachelor Of Commerce (B.Com.), Marketing Management