Digital Ad Manager
Current*Advertising, promotions, and marketing managers typically do the following:*Work with department heads or staff to discuss topics such as contracts, selection of advertising media, or products to be advertised*Gather and organize information to plan advertising campaigns*Plan the advertising, including which media to advertise in, such as radio, television, print, online, and billboards*Negotiate advertising contracts*Inspect layouts, which are sketches or plans for an advertisement*Initiate market research studies and analyze their findings*Develop pricing strategies for products to be marketed, balancing the goals of a firm with customer satisfaction*Meet with clients to provide marketing or technical advice*Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activitiesIn addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. Advertising managers known as account executives manage clients' accounts, but they are not responsible for developing or supervising the creation or presentation of the advertising. That task becomes the work of the creative services department.