Ramesh Thyagatur Email & Phone Number

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

• Advising field marketing team on the best practices for the campaign execution
• Campaign execution includes planning the campaign flow, implementing the flow inplatforms (Pardot and On24 as per requirement), executing the campaign and reporting
• Implementation of campaign programs includes implementation of emails, customredirects, forms, Webinars and working with the AEM team to develop landing pages
• Project Management (using a project management tool), tracking the end-to-end projectactivities to ensure quality standards, guidelines and timelines
• Creating and maintaining the playbook for all the process of Mar-tech to ensure allproduction and QA processes are continually followed as per Cognizant guidelines
• Work in a rapidly changing environment working with multiple teams including fieldmarketing, web development, IT, sales operations, demand generation and creative

Bengaluru Area, India

• Planning, development and implementation of campaign program, landing pages, and emails etc.
• Building the robust Marketing and Sales process - infrastructure (Lead Lifecycle, Lead Scoring and Data management programs) for the Customers
• Project Managements skills in terms of planning, estimating and execution of work to meet the required quality standards, guidelines and timelines
• Ensure all production and QA processes are continually followed as per Position2 defined processes
• Implement and manage full cycle projects including requirement gathering, design, development, testing, and support
• Advanced scoring methodology to make sure the Marketing team produces and hand over the Qualified leads. Ex. Demographic Scoring, Behavioral Scoring, RFM Scoring (Recency, Frequency and Monetary) and traditional BANT.

Bengaluru Area, India

• Integrated Campaign Management
• Owning the marketing automation platform including setup and maintenance of the campaigns, automation rules, lead scoring, landing page optimization
• Physically formulate, schedule, segment, produce, test and broadcast marketing campaigns, to deliver high quality leads, ensuring continuous improvement and delivering against annual objectives
• Administer Pardot by managing the user profiles, workspaces, lead scoring rules, new custom fields, and lead nurture tracks
• Planning and maintaining an email marketing calendar for all campaigns
• Building demographic and behavioral lead-scoring; create nurture and drip marketing tracks

Bengaluru Area, India

• Managing the entire campaign lifecycle by creating, running and tracking launch plans across all business units and target segments
• Performing day-to-day email marketing activities including, but not limited to, segmentation of the database, email campaign set-up, scheduling, testing, tagging and deployment of one-time and recurring campaigns.
• Supporting the LinkedIn, Facebook and Google AdWords marketing team in campaign management, mapping target audiences, reporting and bid management
• Augment email infrastructure with latest features to improve targeting and personalization
• Specializing in North America and Europe digital campaigns for IoT, Analytics and Cyber Security
• Supporting a team of 30 sales people in sales analysis and dash boarding through SFDC

Bengaluru Area, India

• End-to-end execution of email marketing campaigns to achieve business objectives, including coordinating with other resources for content, design, HTML, testing, and list operations
• Track campaign performances and share regular updates/reports
• Perform list operations and segmentation regularly to maintain an updated database of contacts and leads
• Being the Single point of contract and liaison between marketing and inside sales
• Owning and maintaining the ‘one’ database on SFDC including database validation on timely basis, allocation of the data, maintaining bounces, unsubscribes, active meetings and customer lists.