Brand & Consumer Insights

Business analysis based on audience measurement and research for Tamil market.Design and lead market research projects for category understanding & consumer insights. Co-create content and marketing strategy plans with marketing, on-air promotion and content teams.

Business analysis based on audience measurement, primary and secondary research for Tamil marketDelivered 20% increase in reach of marketing campaigns through media planningSetting & scaling up of in-house research capabilities, leading to cost savings. Handled 15+ Go-To-Market (GTM), concept testing and category studiesAnalyse data on customer segmentation, penetration and viewership trends using BARC YUMI software

Designed and implemented an MVP of a web-based application in 2 months. Prepared Business Requirement Document (BRD), wireframing and prototyping using Pencil, FigmaConsulted Ipsos Research in development of a Monitoring & Evaluation (M&E) dashboard for a large-scale State Government-based utilities project – led the development team in designing and building the dashboard

Successfully delivered 5+ primary large-scale Monitoring & Evaluation projects during COVID-19 pandemicImplemented online quantitative and qualitative research - shifting from traditional methods.Explored and implemented ethnographic methods like user-communities, diary studiesManaged key accounts such as Bill & Melinda Gates Foundation (BMGF), KPMG, Google Org (Foundation)Worked on business development, research design, project management; data analysis using… Show more Successfully delivered 5+ primary large-scale Monitoring & Evaluation projects during COVID-19 pandemicImplemented online quantitative and qualitative research - shifting from traditional methods.Explored and implemented ethnographic methods like user-communities, diary studiesManaged key accounts such as Bill & Melinda Gates Foundation (BMGF), KPMG, Google Org (Foundation)Worked on business development, research design, project management; data analysis using SPSS Show less

Early-stage employee and key member of business development & strategic initiativesSetup and scaled-up in-house research team - grew a one-member research team to four-member team.Managed accounts of PWC, EY, IIHS, GIZ ; apart from automobile and banking sector clientsHandled 20+ research and consulting projects working on feasibility, forecasting, scoping and user preferenceOversaw data collection from 1Lakh+ households by setting up robust Mobile App-based data capture… Show more Early-stage employee and key member of business development & strategic initiativesSetup and scaled-up in-house research team - grew a one-member research team to four-member team.Managed accounts of PWC, EY, IIHS, GIZ ; apart from automobile and banking sector clientsHandled 20+ research and consulting projects working on feasibility, forecasting, scoping and user preferenceOversaw data collection from 1Lakh+ households by setting up robust Mobile App-based data capture formatsImplemented GIS and map-based MIS and CRM solutions for automobile, FMCG and banking sector clientsManaged DistrictMetrics and GeoCrede, map-based analytical products by designing its analytics components, dashboards. Show less

Part of the COD Reconciliation Team at the Private Wealth Management office. Setup up an automated reconciliation process for funds from two timezones, leading to savings of manhours.

Involved in Campus-cleanups and organised meetings regarding youth development . Was a part of the leadership seminar organised by the NSS Loyola Unit .