strategic leadership, driving sales growth, optimizing operations for efficiency. Key activities include market expansion, product innovation, team development etc.

 Spearheading B to G business PAN India and Product Management & driving sales of flame proof lighting.  Executed PAN India Business of 750 Crores from B to G  Working with top consultants & architects for approval of Crompton range of products. Arranged Approvals from the consultants such EIL, AECOM, Mecon, Holtec, AEON, ONGC, IOCL, ISGEC, Senelac, Consultant Sunil Nayyar, NTPC, CPWD, MES, ONGC, Power Grid, NHPC, AAI, PWD etc. Building & maintaining relations with clients, generating business from the existing accounts, achieving profitability and increased sales growth Contributed to launch & establish new series. Arranged MARCOM activities, Promotional Schemes & Catalogues etc. . Devising & deciding strategies to be followed for increasing customer base for the region Identifying new & prospective clients, generating business from the existing accounts and achieving profitability & increasing sales growth. Conducting market analysis, formulating selling and the marketing strategies

 Acquired No 1 position from 5th position in Punjab for Fans within one year with market share of 29%. Retained the leadership position during my tenure in the fan division till 2017. Ensured compliance of the targeted sales numbers and revenues, DTR, STR as per budget planning. Provided feedback to division & region about market information such as competitors’ price list, new products & schemes etc.  Lead to make 6 Galaxy in Punjab, arranged FAN display at more than 100 Dealers / Retail counters. Build Company Brand image through effective use of promotional activities.  Augmented the reach to 62% through go-to market & enhanced extraction through POP visibility. Arranged approval & positioning of products through 50 Meeting organized for Architects, Consultants, Industries, Retailers & Govt OfficialsAugmented revenues by using effective sales tools such as Reach Expansion, Reach Extraction, Range Extension, Product Prom. & so on

 Led a team of 36 people of different profile and successfully managed various products like Control & Switchgear, LT & HT Cables, ACB, Motors, Industrial Lightings, Wires, MCB etc. Arranged approval & positioning of product by organizing 47 seminars for Specifiers/Architects, Key Industrial people, Retail dealers, Govt. Officials. Ensured that enterprise sales team meets or exceeds quarterly sales goals; created and managed strategic relationships with large clients and resellers Achieved revenue growth & increase in market share by cross-selling of multiple product lines  Contributed to launching products like Wire, CFL, COS, MCCB, New Range of MCB, and Fans Co-ordinate Sales efforts of Branch team to achieve budgeted Sales with cost effectiveness and financial discipline. Enhance market share, Develop long term competitive strategy for penetration to new market. Ensured that enterprise sales team meets or exceeds sales goals, created and managed strategic relationships with large clients and resellers. Contributed to launching products like FAN, Lighting, Wire, Cables etc. Highlights: Recognized for exceeding targets. Achieved CAGR of 92% during my tenure of 10 Years as Branch Head by strengthening network & synergizing team efforts with cost effectiveness & financial discipline.  Merit of attaining value added/prestigious orders from various end clients.

Maintenance Engineer,Got very wide exposure to HT, LT Switchgears, Industrial Lighting, Cables Selection operation, Installation & maintenance of product. Executed projects of automation through PLC.

Got the opportunity to design a wide range of panels as per customer specifications.