Ramez Karkar Email & Phone Number

California, United States

San Francisco, California, US

Building Uber’s exciting and innovative audience advertising practice from 0:1!Building data products, insights dashboards and innovative targeting solutions.

San Francisco, California, US

Chicago, Illinois, US

• Hybrid Client/Product Lead for Signal's largest client, Yahoo Japan, covering Product and Operational program management
• Led product support and vision for Yahoo Japan's DMP platform, powered by Signal's tag management and data onboarding technology.
• Wrote user stories and defined new product feature specifications to enable Yahoo Japan’s people-based marketing launch and prioritized work with engineering.
• Integrated JIRA and Gmail threads with Trello and Slack to enhance communications between Yahoo Japan and Signal product, engineering and operations teams across Tokyo and Chicago
• Monitored bug escalations/tickets from Yahoo Japan client and prioritized bug fixes and product enhancements with engineering.

New York, US

• First data hire at Mediavest to define and build out new data-driven agency program focused on 1st Party Data Management, 2nd & 3rd Party Data Strategy, Audience Insights and DMP/Programmatic Activation.
• Advised 10+ Fortune 500 brands on data strategy and tech stack, including Starbucks, Citi, NY Life, Audible, Cox, Walmart, Heineken and Yahoo.
• Socialized benefits of data-driven tactics and DMPs to internal and external leadership and maintained roadmaps and tactical updates to sustain long-term interest.
• Collaborated with Planning, Marketing, Analytics and Programmatic teams on upcoming campaign initiatives, audience tactics and performance results
• Grew new Spark agency Data team from 0 to 15+ employees and built team vision, client approach and programmatic work streams.
• Collaborated with Marketers, Data Providers, DSPs, Cross Device vendors and Planning/Programmatic teams on overall data targeting and activation strategy to drive ROI and personalization for Fortune 500 brands.

Sunnyvale, CA, US

• Owned audience creation and targeting strategy for 50+ client accounts across Retail, CPG, Travel and Mid-Market verticals, incorporating 1st, 2nd, 3rd party data and lookalike modeling strategies.
• Team Lead for Product escalations, team development and workflow.
• Collaborated with Sales teams on client RFPs and determined optimal audience strategy across Display, Mobile and Video tactics. Recommended custom audience solutions to hit campaign KPIs and budgets.
• Ran predictive analytics and audience insight reports and discussed key findings with Sales team and Clients. Worked with reporting team to build new optimization and insight tools.
• Attended weekly calls with the Product team to prioritize new audience platform UI enhancements and fixes. Worked with the Data Engineering team on enhancing Yahoo audience segments and lookalike modeling.
• Worked with 3rd party data partners on creating custom data solutions to match advertiser needs. Provided feedback on gaps in each data provider's audience offering.

New York, NY, US

• Responsible for post-sales onboarding, activation, delivery and performance of assigned client accounts, utilizing Interclick's proprietary audience advertising platform.
• Managed 3 of the top 5 company accounts at Interclick prior to Yahoo acquisition in 2011. Strengthened client relationships through strategic audience recommendations, optimizations and upselling.
• Brought in and managed over $1.5 million in revenue from external contacts. Also grew two assigned accounts from $20k/month to over $1 million annually.
• Served as AM Reporting Team Lead: Enhanced existing report stack and designed new reports and metrics for Account Management team. Also provided feedback and slides for the client-facing Post Campaign Insights report.
• Consulted with clients to better understand their online acquisition goals and then made tactical audience recommendations/optimizations based on their objective.

• Managed all premium publisher relationships and worked to increase adoption of HealthiNation video content.
• Managed all ad network account spend and regularly monitored campaign performance.
• Communicated the status of campaign delivery, revenue and performance to Senior Management and Sales staff.
• Utilized Omniture and Brightcove reporting to research client campaigns and uncover new findings about user activity and video-viewing habits.
• Developed campaign-pricing recommendations for Sales staff based on profit of current rates.
• Delivered revenue and performance reports to premium partners.

New York, New York, US

• Responsible for all aspects of campaign set-up, management and day-to-day customer support for premium clients such as MSN Live Search, Kayak, Yahoo Shopping, Business.com and Ask.com.
• Successful delivery of both ROI and branding campaign optimization strategies.
• Implemented and managed all 3rd party paid search feeds and regularly monitored eCPCs.
• Provided pre- and post-sales technical support for new campaigns. Liaised with Technology and Creative teams, both internally and externally, to troubleshoot bugs and ensure campaign deliverables were met.
• Coordinated new project launches with appropriate internal departments and oversaw product lifecycle from concept to delivery.
• Regular communication with Senior Management regarding campaign revenue, forecasts and potential partnerships.

New York, New York, US

• Effectively supervised and trained a team of 3 Campaign Editors
• Led the campaign management team responsible for all operational elements of an extensive $30 million MSN initiative to promote Live.com, including delivery strategy, comprehensive optimization and detailed campaign.
• Worked with advertisers to define and deliver campaign objectives and strategies.
• Assumed responsibility for improving Vibrant’s proprietary content-protection technology in order to prevent company and client name from appearing in negative articles.

Arlington, VA, US

• Coordinated with producers on ongoing maintenance of major health verticals.
• Performed various SEO work on assigned health verticals and implemented statistically stronger keywords to increase site traffic and raise overall awareness of HealthCentral brand.
• Aided in the development of a new ‘Community’ section in order to increase user involvement and site loyalty.
• Assisted in site build-out by writing health quizzes, headline captions and title tags.

Bachelor'S Degree, Psychology

Master, Communication, Culture & Technology