Building Uber’s exciting and innovative audience advertising practice from 0:1!Building data products, insights dashboards and innovative targeting solutions.

• Hybrid Client/Product Lead for Signal's largest client, Yahoo Japan, covering Product and Operational program management• Led product support and vision for Yahoo Japan's DMP platform, powered by Signal's tag management and data onboarding technology. • Wrote user stories and defined new product feature specifications to enable Yahoo Japan’s people-based marketing launch and prioritized work with engineering.• Integrated JIRA and Gmail threads with Trello and Slack to enhance communications between Yahoo Japan and Signal product, engineering and operations teams across Tokyo and Chicago• Monitored bug escalations/tickets from Yahoo Japan client and prioritized bug fixes and product enhancements with engineering.

• First data hire at Mediavest to define and build out new data-driven agency program focused on 1st Party Data Management, 2nd & 3rd Party Data Strategy, Audience Insights and DMP/Programmatic Activation. • Advised 10+ Fortune 500 brands on data strategy and tech stack, including Starbucks, Citi, NY Life, Audible, Cox, Walmart, Heineken and Yahoo.• Socialized benefits of data-driven tactics and DMPs to internal and external leadership and maintained roadmaps and tactical updates to sustain long-term interest.• Collaborated with Planning, Marketing, Analytics and Programmatic teams on upcoming campaign initiatives, audience tactics and performance results• Grew new Spark agency Data team from 0 to 15+ employees and built team vision, client approach and programmatic work streams.• Collaborated with Marketers, Data Providers, DSPs, Cross Device vendors and Planning/Programmatic teams on overall data targeting and activation strategy to drive ROI and personalization for Fortune 500 brands. • Led DMP evaluations and contract negotiations for 7+ Spark clients.• Generated ~$3 Million in new staffing revenue for Publicis across 10+ clients and hired/trained new data talent to lead client vision.• Tactical experience with numerous DSPs and DMPs including AAM, Oracle DMP, Salesforce DMP, TradeDesk, DBM, Amazon and Yahoo.

• Owned audience creation and targeting strategy for 50+ client accounts across Retail, CPG, Travel and Mid-Market verticals, incorporating 1st, 2nd, 3rd party data and lookalike modeling strategies. • Team Lead for Product escalations, team development and workflow. • Collaborated with Sales teams on client RFPs and determined optimal audience strategy across Display, Mobile and Video tactics. Recommended custom audience solutions to hit campaign KPIs and budgets. • Ran predictive analytics and audience insight reports and discussed key findings with Sales team and Clients. Worked with reporting team to build new optimization and insight tools.• Attended weekly calls with the Product team to prioritize new audience platform UI enhancements and fixes. Worked with the Data Engineering team on enhancing Yahoo audience segments and lookalike modeling.• Worked with 3rd party data partners on creating custom data solutions to match advertiser needs. Provided feedback on gaps in each data provider's audience offering.• Created training documentation and demoed Audience platform to internal teams and new hires.

• Responsible for post-sales onboarding, activation, delivery and performance of assigned client accounts, utilizing Interclick's proprietary audience advertising platform.• Managed 3 of the top 5 company accounts at Interclick prior to Yahoo acquisition in 2011. Strengthened client relationships through strategic audience recommendations, optimizations and upselling. • Brought in and managed over $1.5 million in revenue from external contacts. Also grew two assigned accounts from $20k/month to over $1 million annually. • Served as AM Reporting Team Lead: Enhanced existing report stack and designed new reports and metrics for Account Management team. Also provided feedback and slides for the client-facing Post Campaign Insights report. • Consulted with clients to better understand their online acquisition goals and then made tactical audience recommendations/optimizations based on their objective.

• Managed all premium publisher relationships and worked to increase adoption of HealthiNation video content.• Managed all ad network account spend and regularly monitored campaign performance.• Communicated the status of campaign delivery, revenue and performance to Senior Management and Sales staff.• Utilized Omniture and Brightcove reporting to research client campaigns and uncover new findings about user activity and video-viewing habits.• Developed campaign-pricing recommendations for Sales staff based on profit of current rates.• Delivered revenue and performance reports to premium partners.

• Responsible for all aspects of campaign set-up, management and day-to-day customer support for premium clients such as MSN Live Search, Kayak, Yahoo Shopping, Business.com and Ask.com.• Successful delivery of both ROI and branding campaign optimization strategies.• Implemented and managed all 3rd party paid search feeds and regularly monitored eCPCs.• Provided pre- and post-sales technical support for new campaigns. Liaised with Technology and Creative teams, both internally and externally, to troubleshoot bugs and ensure campaign deliverables were met.• Coordinated new project launches with appropriate internal departments and oversaw product lifecycle from concept to delivery.• Regular communication with Senior Management regarding campaign revenue, forecasts and potential partnerships.• Identified issues and proposed enhancements to Vibrant Media’s ad-serving platform and contextualization technology.

• Effectively supervised and trained a team of 3 Campaign Editors• Led the campaign management team responsible for all operational elements of an extensive $30 million MSN initiative to promote Live.com, including delivery strategy, comprehensive optimization and detailed campaign reporting and analysis.• Worked with advertisers to define and deliver campaign objectives and strategies.• Assumed responsibility for improving Vibrant’s proprietary content-protection technology in order to prevent company and client name from appearing in negative articles.

• Coordinated with producers on ongoing maintenance of major health verticals.• Performed various SEO work on assigned health verticals and implemented statistically stronger keywords to increase site traffic and raise overall awareness of HealthCentral brand.• Aided in the development of a new ‘Community’ section in order to increase user involvement and site loyalty.• Assisted in site build-out by writing health quizzes, headline captions and title tags.