Managed a budget of $10.5 million and 2 brands. Participated in the development of the annual marketing plan and the elaboration of the budget for trade marketing activities. Advised wholesalers and retailers on policies, operating procedures and best practices to ensure functional effectiveness and profitability of business. Defined short and long term objectives for the distribution network and managed the incentive scheme. Worked with the sales manager to develop and implement promotion plans and price strategies to increase profitability of the distribution channel. Provided the sales team with the necessary product information, promotional material and contract conditions to enable them attract and retain wholesalers and retailers. Led efforts to leverage the brand positioning and solidify the company’s superiority through our distributors’ warehouses and points of sales. Conducted push and pull actions to increase sales and loyalty at wholesaler, retailer and consumer level. Developed and maintained relationships with governmental entities and business associations.

Led a team of Business and Data Analysts responsible to provide administrative, sales and financial support to top and line managers. Conducted and controlled the budget process for the division. Maintained records and generated monthly reports to track deviations from budget. Forecasted sales performance based on historical data, sales & marketing events, promotions and anticipated business environment. Explained unanticipated variations from expected sales performance and provided recommendations to top management. Coordinated the data collection process and the data processing activities required for the production of daily/weekly/monthly statistical content. Gathered and analyzed sales/market/performance data to support information and day-to-day reporting requests from internal stakeholders. Analyzed pricing trends, operating and sales margins, and inconsistencies around internal prices across sales territories and product line to propose price variations. Managed a system of evaluation, documentation and communication of price variations, including a win/loss analysis report. Determined and managed the pool of bottles necessary for the commercialization of Repsol’s products across the country.

Managed a team of 15 sales representatives and 32 delivery truck drivers. Implemented and executed the sales strategies plan in the assigned territory. Identified and generated sales opportunities by identifying appropriate business targets. Recruited, trained and assigned sales territories based on sales trends and business environment. Controlled the sales incentive plan, approved sales contracts and evaluated individual performance. Assisted sales representatives in bid preparation and negotiation with VIP clients. Provided analytical support and training to sales team in the use of spreadsheets and SAP reports to uncover revenue opportunities. Conducted ongoing communication with sales representatives to determine the status of all assigned leads. Resolved customer complaints and enquiries by telephone and e-mail regarding sales and service.

Contributed to building the sales pipeline by researching industry trends and identifying business opportunities in co-ordination with the sales team. Analyzed and prepared detailed reports on existing and new market opportunities, competitors, and product/service requirements. Developed business cases to justify product development initiatives and supported them with financial modeling and multiple scenario analysis. Assisted with analysis of business performance for strategic reviews and marketing plans by making extensive and systematic use of data from multiple sources. Provided regular and ad hoc pricing analysis to identify opportunities to optimize sales and profitability through price strategies. Participated in the development of marketing campaigns, evaluated results and provided recommendations for future marketing promotions. Assisted in coordinating trade show activities and the development of printed materials for internal and external presentations on products and services.

Used modern corporate finance processes as well as budgeting, forecasting, monitoring & control principles. Collaborated in the elaboration of the sales, gross profit margins and expenses budget for the company. Managed the expenses control system and provided management reports for all the divisions. Evaluated the viability of investment projects and its subsequent outcome.

Organized advertising events for current and new clients. Gathered and analyzed market information to determine market share and find out competitor’s costs and suppliers. Analyzed the cost structure to adjust and propose list prices. Collaborated in a six-sigma project aimed to optimize the packing tape printing process for clients.

Fulfilled the requirements of goods and services for all divisions. Negotiated with suppliers, requested invoices, evaluated proposals, issued purchase orders, and followed up the reception of goods and the completion of services. Incorporated and developed new local suppliers to increase de database of suppliers. Provided support regarding the import of goods.